Small steps. Big impact.




We’ve had a lot of emails asking about Christmas delivery and buying a Fitbit Tracker as a Christmas gift. Unfortunately, as our FAQ states, we can’t guarantee Christmas delivery. In order to eliminate any confusion, we’re going to remove any mention of late December as a ship date and just provide a date of “Q1 (First quarter) 2009″.

Since we have just kickstarted the manufacturing process for the Fitbit Tracker, we will be making very frequent updates on this blog as to our status. We are regularly making trips to our various manufacturers in Indonesia and Singapore. We just made our first trip in mid-October. Eric and I are taking turns with our bi-monthly visits so as not to annoy our significant others who are also doubling as our first line beta testers :).

After every trip, we will make a post which will provide a shipping date update and also photos that show the latest progress of the Fitbit in the manufacturing process. This blog will be the best source for availability and shipping updates, so please subscribe to it. Hopefully, this will give everyone a very transparent look into what we’re doing and ensure that no one feels like they are completely in the dark as is typically the case with most consumer electronics companies.

Setting up the manufacturing process in Asia has been a very exciting, enjoyable and, at times, frustrating process. If people have questions about things we have learned or seen, please post questions in the comments and we’ll try to do future posts that answer your questions. We have learned a lot from our advisors and suppliers who have been through this before and we feel obligated pass on this knowledge so more cool stuff gets made by others.

You might also see us reaching out to you on Twitter if you pose a question on there.

Where the Fitbit is built


In order to sell the Fitbit at $99 to customers, a lot of work goes into low-cost design: picking the most cost-effective components that can meet the requirements and also developing a mechanical design that is cheap to manufacture and assemble in high volumes.

While some of the assembly, primarily the circuit board (PCB) and the components that go onto the board, can be automated by machines, a lot of the assembly of the Fitbit still has to be done by hand. In order to keep the manual labor costs low, we decided to assemble the Fitbit overseas in Singapore and Batam, Indonesia.

Eric and I made our first trip to Singapore in mid-October to meet in-person with our manufacturer and to visit their factories in Singapore, Indonesia and Malaysia. It was a great educational trip where we learned a lot about the manufacturing process and the machines and people that go into creating a high quality product. I did get horribly sick at the end of the trip and I blame Eric :), since he made me drink some poorly prepared sugar cane juice, which I suspect did me in.

Anyways, I uploaded some photos from our visit to our Flickr photostream.

Fitbit named 2009 CES Best of Innovations Honoree

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Every year, the CEA (Consumer Electronics Associations) names several companies as Design and Engineering award honorees. The awards are given to companies which demonstrate the best advancements in design and engineering.

For 2009, Fitbit was named an honoree and also named the best in the Health and Wellness category. This also means the Fitbit will be displayed at the 2009 Consumer Electronics Show, which is run by the CEA and is the world’s largest consumer electronics tradeshow.