Small steps. Big impact.



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If James’s last post shows our Fitbit team anything, it’s that we have the pleasure of an incredibly inspiring group of people using Fitbit! As James mentioned, I’ll be posting regularly to keep you up to date on our latest website features, Fitbit news and general health information, and I am thrilled to be here.

A little about me – I used to run a few marathons, and now spend most of my free time running after a toddler. You can learn more about me, compete and motivate me through my Fitbit profile.

I’m looking forward to conversations with all of you here, in our community forums, and in social media as we motivate and encourage each other to meet our wellness goals – and have fun along the way!

You all have been busy


Hi all,

It’s been a while since our last blog post. Since then, we’ve been busy shipping units, but we’re still behind in fulfilling demand. A large portion of that has been due to one of our suppliers falling behind in delivering printed circuit boards in sufficient quality and quantity to meet our needs. To that extent, we’ve spent a lot of time finding a simultaneous second supplier of boards and we are bringing them onboard very shortly. A lot more of you should start to see your orders being fulfilled.

In any case, we need to make this blog more up-to-date. In order to make that happen, we’ve brought on someone who will be dedicated to customer communications, which will include this blog. Her name is Amy and she’ll be making a lot more posts and tweets to keep you all in the loop.

I also follow the forums and our customer support emails very regularly and it’s been very rewarding to see what a positive impact the Fitbit has made in many of your lives. We’ve only been shipping for 5 months and a few have you have already lost 50 lbs (!). Here’s a chart that you all might be interested in:

This chart is based on data from a random sample of 3000 Fitbit owners. It shows that for Fitbit users who start off living a sedentary lifestyle (<4000 steps/day), these users increase their activity levels by 50% at end of 12 weeks of using the Fitbit. You all are doing great!