Small steps. Big impact.


Introducing… Food Goal!


Food Goal Goal Zone

Fitbit is happy to announce a new, flexible way to set and maintain weight goals! Here at Fitbit, our mission is to provide you with tools that encourage a healthy lifestyle. With Food Goal, you’re given a suggested calorie “goal zone” where you’re shown a range of calories you can eat throughout the day to still meet your weight goals.

Something you might not have seen before is the way your Fitbit Food Goal dynamically adjusts itself based on your day’s activities. Your calorie count goal for the day will go up as you exercise, and now you can actually see how exercising and your diet go together to help you meet your weight goals. Going for a walk during your morning break could now mean an extra cookie at the end of the day, or a morning run could mean getting to splurge a little for dinner.

Food Goal offers four different intensities as well: Easier, Medium, Kinda Hard, and Harder. Each intensity varies in how many pounds you might expect to lose per week to meet your goal by a certain date. So whether you’d like to lose two pounds a week, or see when you might realistically be able to meet your weight goal, you can pick the intensity that works best for you.

You can start using Food Goal today by logging in to your Fitbit account and going to your “Log” tab. Once you’ve started, find some encouragement on our Facebook page or email us your success stories at

Fitbit Makes Finding Fitness Friends Easier

| Leave a comment

Have you ever forced yourself to go to the gym just because you’d already
made plans to meet up with a friend there? How about pushing yourself to
make sure you get those last thousand steps in because you know your
friend will be asking how many you did?

The value of friends in supporting your goals and celebrating your
achievements is undeniable. And with everyone’s busy schedules it’s not
always easy to meet up daily, or even weekly, to get this support. With
the right online tools you can build a great friend support network
online. That’s why we’ve just made it easier to find and invite friends to

Fitbit now connects with Facebook so that you can find all of your
Facebook friends that use Fitbit.  You may be surprised how many of your
friends use Fitbit.   Never fear if you have some friends that aren’t on
Facebook: you can import your address book and send them an email
invitation instead. To start finding out which of your friends are using
Fitbit, log on to your account at, go to
your “Home” tab, and look under “My Stats” on the left. You’ll find a link
to start finding and inviting friends.

Once you’re connected with your friends, it’s easy to see one another’s
stats through the competitive leaderboard, or view one another’s profiles.
It’s important to celebrate fitness milestones with friends, but, hey, a
little healthy competition isn’t bad as well.   So go on, get over to your
Fitbit Dashboard and start inviting with Friend Finder. When you do, let
us know how you and your friends keep each other motivated to stay fit!
Find us on Facebook or email us at

Celebrate your fitness achievements


Ever hit your step goal and let loose a fist pump?

We’re big believers in giving credit where it’s due, so we’ve cooked up a way to help celebrate your milestones with you. Cue the trumpets, Fitbit now has badges! You’ll now receive badges for hitting daily milestones. Get your first badge for hitting 5,000 steps.

Let’s not forget the name of the game is total cumulative steps––it’s all about how much you’ve done over time. You’ll also earn badges for racking up major mileage with your trusty tracker.

Badges will appear on your dashboard once you’ve hit certain targets. You can share them with friends on as well as by posting them through your Facebook or Four Square account.

Badges are pretty cool.  One of the biggest achievement we have is when you have achieved 3,000 miles which is nothing short of amazing.  It’s approximately the distance of San Francisco to New York! If you’ve received the 3,000 miles badge, please let us know on Facebook or Twitter or email us at  We’d love to hear how you did it and salute you — virtual fist bump!

Dad Stunned Into Action – Getting Back into Shape


Tyler -- On a way with his daughter for a few more steps

Tyler -- On a walk with his daughter for a few more steps

At Fitbit we like to ask our users for feedback. Very often we like to share our customers experiences with the community because they are so inspirational and insightful. Here’s a great one from Tyler, hailing from Prince George:

“I was shocked, absolutely shocked. When I saw that I was just hitting 3,000 steps a day, it was a wake-up call. I knew the heart healthy number was 10,000, and here I was, only doing a third.”

Tyler played college basketball and always prided himself for being an athlete. But life got a little busy.  He became a new dad, with an active little girl.  He spends long days at the job. Plus, he was having knee problems. He purchased the Fitbit Tracker to help him get him back on his fitness plan. But reality hit when Tyler got his Fitbit Tracker and saw after the first day what those bright little numbers were saying. 3,000 steps. Ouch. “There is no way to argue with the numbers.  I wasn’t as active as I thought I was.”

After using the Fitbit Tracker for 6 months and aiming for 10,000 steps a day, Tyler has lost 25 lbs. Now he runs up and down the stairs chasing his little girl with ease and without any knee pain. “Fitbit gave me a good wake-up call. Now all my friends and family have one and we all compare and compete with each other. Fitbit Trackers have definitely helped our family get more fit and heart-happy.”

Tyler hit on something that we often forget — that half of the fitness battle is just being able to objectively and easily assess how active you are on a daily basis.   If you know someone like Tyler, please forward this inspirational story. We also would love to hear your inspirational stories –