Fitbit Asks: Who “Won” Last Night’s Debate?
After last night’s presidential debate, the nagging question seems to be “who won: President Obama or Governor Romney?” It’s a subjective, squishy question that can only be made somewhat quantitative by polling a lot of people on how they felt about the debate. But what if, instead, you could get some objective measurements on the candidates themselves? What if you could get insight into their mental state while they debated? That would be cool… and it’s the object of today’s Fitbit blog post.
You can tell a lot from a person’s face. A person smiles, they’re happy (usually); a person frowns, they’re not. That’s the easy stuff. Believe it or not, you can go much deeper. Did you know that you can actually measure a person’s heart rate from his or her face? Really. And from someone’s heart rate, there are various inferences that we can make: such as if they’re stressed, or even lying.
Once we figured out that this was possible, our first thought was, “Wouldn’t it be cool if we could use this to measure the stress levels of our nation’s leaders? Say, for example, during the next presidential debate?” Last night, under the bright lights of the presidential debate stage, that’s exactly what Fitbit Labs did. Just by looking at their faces.
In the above images, a faint blue box shows the area we’re focusing on for our results. It’s pretty cool: using a regular video camera and some advanced computer algorithms, it’s possible to observe small color changes on someone’s skin as his or her heart pumps. It’s very much like checking for someone’s pulse by touching his wrist, except in this case the “pulses” are color fluctuations in the face coming from blood volume changes under the skin. In order for this technique to work, the person shouldn’t move too much or the motion ends up interfering with the very subtle colors that you’re trying to measure. And forget about fancy camera panning like you see used in movies for dramatic effect.
Of course, “normal” heart rates vary from person to person a lot as well. Luckily, in the US we actually publish our leaders’ physicals for the public to see, so we know what each candidate’s heart rate was starting off.

Table 1: Resting heart rate for Pres. Obama and former Gov. Romney from their most recent medical reports
During Gov. Romney’s opening remarks, he stayed still for a few seconds and we saw that his heart rate was 73 bpm, or a 83% elevation above his resting heart rate of 40 bpm. Not bad. President Obama’s rebuttal a few minutes later came up at 96 bpm, or a 43% elevation above his resting heart rate of 67 bpm. Even though Romney’s heart rate was lower in the beginning, compared to his resting heart rate he was more worked up right from the start.
Now here’s a breakdown of the results across the debate:
- Romney’s opening argument: 73 bpm (+83%)
- Obama’s rebuttal: 96 bpm (+43%)
- Obama’s closing speech: 59 bpm (-12%)
- Romney’s closing speech: 75 bpm (+88%)
What does this mean? Let’s walk through the debate.
There’s actually a number of different inferences you can make from the data we found. A person’s heart rate naturally accelerates during times of stress — such as a crucial debate being televised to millions of people that decide who will run the entire country. We could look at an elevated heart rate as a measure of nervousness. In that case, we would infer that President Obama was more nervous towards the beginning of the debate, but proved to be one cool cat as the pressure mounted towards the end. In this line of reasoning, Romney, was steadily nervous throughout – and to a higher degree than Obama was. But in this case, we’re making the assumption that the elevated heart rate is related to stress, when that’s not necessarily the case. What if, instead, Romney’s heart rate is a reflection of how amped up he is about his ideas? This could just mean that Romney was really “in the zone” for the debate, while Obama failed to bring a certain excitement for the task at hand. This was, in fact, a popular criticism of Obama’s performance.
So who DID win the debate? Well, if you want the candidate who kept his cool, it was Obama. If you want the one who was most excited, it was Romney. Maybe before the next debate Obama should drink some caffeine to get that energy up. It will be interesting to see how the next debate compares, now that the pressure is really on to be more energetic.
This also makes us here at Fitbit wonder if this sort of technology might have a place in debates in the future. Would a candidate ever agree to be hooked up to an EKG during the debate? Or at the very least, could such data be used to train for debates? We can’t wait to find out.
Disclaimers:
This is just our best guess at the candidates’ heart rates during the debate. There are a lot of reasons to take these with a grain of salt, but we’d be thrilled to see if others could reproduce or refute our analysis. Of the things to consider:
1. The heart rate measurements were taken during small clips when there’s no movement. No movement is necessary for accuracy, but ideally we’d have used longer clips (~15 seconds, at least).
2. There’s some natural variation in heart rates as well, especially when a person is calm, and “heart rate” is usually defined as the average heart rate over some time. Since we’re using short clips, we might not have seen enough heart beats to make an accurate measurement.
3. Lighting can change on stage and that would affect the results.
4. In all likelihood, both candidates are wearing makeup for the debate. Since we’re measuring changes in skin coloring, makeup can mask some of this.
5. The videos we used were compressed, and of lower quality. A higher definition video would likely be more accurate.
6. Heart rate alone is not the best measure of stress. Measures of heart rate variability, skin conductance, etc. used together are much more reliable.



I like it… A cool cat or a guy accelerating and ready to blow???
This is a pretty cool…but how the hell does Mitt Romney have a resting heart rate of 40 bpm. Olympic swimmer Michael Phelps has 32-34 bpm. Didn’t know he was so fit.
I love you guys for taking such a wild angle at all this but I must say it’s a little nonsensical. You even say it yourself in the article, heart rate is not a measurement for who “won” the debate. Heart rate doesn’t play a factor in making a connection with the audience.
As much as I may hate to say it & political opinions aside, the general agreement is that Romney won.
Now I don’t usually pimp my own articles on other people’s blogs, but I’d assert my colleague Jon did one hell of a job “newsjacking” the debate for benefit of a company blog, showing who won and why:
http://salesloft.com/2012/10/sales-tactics-4-ways-romney-outsold-obama-last-night/
Can you draw a heart rate parallel to the factors he brings up?
Fun stuff and highly speculative. Maybe they should measure the heart rates of independents in the networks’ focus groups during these debates?
It would be interesting to see the results from other debates. Personally, I think the Gore/Bush debates migh have some pretty interesting results.
Looks to me like Romney is simply on beta blockers (either for his heart or hypertension). I wouldn’t read much into any of that…
He certainly LOOKS like the sort of person that would be on a beta blocker.
To be fair, Mitt’s resting heart rate is specifically referenced as such. Obama’s appears to be simply his heart rate as measured at the time of a physical. The fact that your observed heart rate for Obama appears to drop below what you assume to be his resting heart rate further reinforces this point.
My real resting heart rate is usually somewhere between 38 and 42 but when I walk into a doctors office for a physical it’s usually measured closer to 55.
This is incredibly interesting stuff, but I believe one of your core assumptions is flawed.
Thanks for the comments, everyone! You all make some very valid points, and hopefully we addressed some of them in the article itself. Rather than actually determine a “winner,” our goal here was to use a new technology in an interesting way, and to show that this sort of thing is even possible. We speculated a lot in the end, but we weren’t out to make a political statement anyway, so really that worked in our favor here
Mitch – you bring up a valid point as well, and this is actually something we discussed internally as we analyzed the results. And Romney’s reported HR sounds curiously low, to us. But that’s just more speculation.
We’re working on a follow-up post to explain the technology behind this right now, so stay tuned if you’re curious.