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Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives.

As the leader in the fast-growing Connected Health & Fitness category, Fitbit’s diverse line of award-winning products includes the Fitbit Flex wristband, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 20,000 North American retail stores and sold internationally in more than 17 countries across Asia and Europe.

Headquartered in San Francisco, Fitbit is privately held and funded by Foundry Group, Qualcomm Ventures, SAP Ventures, Softbank Capital, SoftTech VC and True Ventures.

12 Responses leave one →
  1. Kathleen permalink
    September 6, 2013

    Love Love Love my fitbit! Amazing to see how active or NOT you are each day. Completely motivates me to do more each day…also a total eye opener on how few calories we actually burn..

  2. Teacher permalink
    October 23, 2013

    I agree. Love it too. Makes me push card every day.

  3. Mate Gross permalink
    November 12, 2013

    I first bought the Ultra to see how it works. Within days it had me walking longer and longer distances because of the immediate gratification I got from seeing my reports. Then I got the One and my motivation continued, aided by the increased functionality. Now I also have a greater appreciation of the company. I emailed them with an issue I had; and all I can say is that their response was prompt and courteous, with service far beyond what I have come to expect from today’s corporations. Based on my personal experience, I highly recommend both Fitbit and all their products. They stand by their products.

  4. smokey permalink
    November 13, 2013

    I’ve had my “Force” for under half an hour and I already love it! Great job Fitbit. My flex was good but this is great. Thanks for the many improvements. Those of you that get frustrated with the band, just give it a few days and it will work fine.

  5. Theresa Wagner permalink
    November 19, 2013

    I love my Fitbit and have a suggestion to make me love it even more…when I input my meals it would be nice to see how healthy (or unhealthy) I am eating…a pie graph showing protein, carbs, sodium….the graph is available at “Sparks people” but it forces me to input my daily meals in 2 separate programs… can do it!!!!

  6. Andrew Cooke permalink
    November 26, 2013

    After a recent company Corporate Wellness screening event for me came back with less than favorable results last May, I resolved to change my eating habits, and sedentary life-style to include exercise. After some due diligence on devices within the Connected Health & Fitness category, I eventually settled on the Fitbit Flex because of the subtlety with the band unobtrusively sitting under french cuffs and therefore being acceptable in the Corporate Boardroom. I am happy to say that after a recent November screening, my numbers (cholesterol, blood pressure, glucose, etc.) are much improved and I feel better than I did at 25!

    Besides changing my eating and sleeping habits and watching my caloric intake via apps such as LoseIt, the subtle change I made in getting the Fitbit Flex and being privy to all the synced data it has provided me has motivated me to get my sleep and exercise via walking everywhere instead of driving or taking mass transit. I have lost 35lbs in 6 months without setting foot in a gym. I have been a huge advocate of the Fitbit Flex with my employees and my firm as well as anyone I have come in contact with.

    Senior Executives in my firm have been encouraged enough to purchase upwards of 35 bands to distribute to their direct reports (though I lost out as an early adopter having purchased one myself since May! :-) I also have advocated to my firm to think about facilitating through our Corporate Wellness Program – Vitality. With Type A hyper-competitive managers wearing the bands and competing within the Fitbit Community, there has been a self-motivating competition between managers across the country to see who can take the most steps each week and even each day!

    Congratulations on a fantastic product and I am a big believer and advocate! Looking forward to the technology continuing to improve and evolve!

  7. Debra permalink
    December 19, 2013

    I have to say Kudos to fitbit! My son lost his fitbit 500 miles from our hometown and he thought it was gone forever until he received an email stating it was turned in (where I don’t know) but a Good Samaritan found it and returned it to fitbit who tracked it back to my son! I am sold on their committment to customer service. He is so happy to have it back!

    • pauline permalink
      December 26, 2013

      I am so happy he received his fitbit back. There are good people in this world.

  8. Mike M permalink
    December 31, 2013

    A Christmas gift, and one of the best. I run 5 days out of 7 and work out 6 days out 7. This is great,just keeps me up to date. Still learning different uses and how to really apply it. It sure is a keeper.

  9. Laura permalink
    January 2, 2014

    This is the first day I have used my Fitbit. Great gift I got from my son for Christmas. I started doing crossfit this year and have lost over 50 pounds but wanted a better way to track my goals. I was curious if the developers would consider putting crossfit exercises in the activity portion of the tracking??

  10. Bunnee permalink
    January 2, 2014

    I use my Fitbit regularly and have encouraged friends to do the same. Today my stairs/floors registered as 32 – I wish! I only climbed 2 or 3 flights of stairs. How do I correct this (or have it corrected)?

  11. Betty permalink
    February 4, 2014

    I have been using my fitbit since Christmas 2013 and love it. I just have one suggestion for improvement of the Fitbit Dashboard. Rather than seeing ‘Last Sync: ‘ as a comment or number of minutes ago I think it would be useful for the computer time to appear here. I notice it does appear in my profile in Settings/Devices then a calculation is done. As the Dashboard is not automatically refreshed often it would be nice to know the clock time of the last sync.

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