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Announcing the Tory Burch for Fitbit accessory collection

2014 February 4
by lking

Tory Burch for Fitbit pendant

Fashion Meets Fitness

We’re excited to announce that we’re partnering with Tory Burch to develop a collection of stylish accessories for the Fitbit Flex! This Spring, you’ll be able to purchase pendants, bracelets, and wristbands designed by Tory Burch that will hold the Fitbit Flex tracker, transforming your Flex into a super-chic accessory.

We’ve always said that one size doesn’t fit all when it comes to fitness tech, and by fusing fashion with fitness we hope to give you yet another way to get active and stay in style at the same time.

Tory Burch bracelet design

The Tory Burch for Fitbit accessories collection will be available in Spring of this year through and, and will be sold separately from the Fitbit Flex.

You can be among the first to know when the Tory Burch accessories become available by signing up here, and stay up to date with all the latest at Fitbit by following us on Facebook or Twitter.

75 Responses leave one →
  1. February 4, 2014

    Sweet! Can’t wait! Keep me posted!

  2. Cath Alexis permalink
    February 4, 2014

    YAY! LOVE IT! Just make a few sizes ok? I need a larger bracelet than some – I buy 8 inch bracelets and there’s no fat there!

  3. Terri Medrano permalink
    February 4, 2014

    Interested to see when it comes out!

  4. Kelly permalink
    February 4, 2014

    This is genius… I wear my fit bit all the time and hate how it doesn’t match all my beautiful jewelry.

  5. Linda Caviness permalink
    February 4, 2014

    I absolutely love my fitbit!!!!!

  6. Beth Driskill permalink
    February 4, 2014

    Let me know when these are available.

  7. Some Woman over 40 permalink
    February 4, 2014

    Can you collaborate with other designers? I like the idea of something that doesn’t look so athletic…but some of us wouldn’t be caught dead wearing that paticular designer. How about something middle of the road like…Fitbit by Nordstorm or Fitbit by Fossil or Fitbit for Henri Bendel.

    • Angela permalink
      February 4, 2014

      Fitbit by Tiffany would be nice.

      • nicky permalink
        February 5, 2014

        genius could not agree more match my sunglasses and specs, evil eye one would be good

    • Anonymous permalink
      February 4, 2014

      I like this idea. Love Fossil.

    • Christina permalink
      February 4, 2014

      Fitbit by Henri Bendel!

    • Alex permalink
      February 20, 2014

      Fitbit by Fossil would be awesome. I actually thought of that and googled it wondering if anyone else saw the connection of a Beautiful watch by Fossil and the technology of FitBit. Please make it happen!!

  8. Linda permalink
    February 4, 2014

    Look really good…a good thing and yet my question: “Will it not work with the Force???” and why not???

    • Courtney permalink
      March 25, 2014

      The Force does not have a removable dongle like the Flex has, therefore you can’t take it out and put it into a new bracelet like the one shown above :(

  9. Andree permalink
    February 4, 2014

    What about for the Fitbit One??? That would be nice.

    • Jennifer permalink
      March 7, 2014

      Yes! I am tired of the fact that my One, which can tell time and display all my stats, ends up hidden away all day clipped to my bra. I would love a bracelet or pendant for it.

  10. Gill permalink
    February 4, 2014

    If you would like me to trial it I would be more than happy! Have recommended Fitbit to all my friends!

  11. Joelyn permalink
    February 4, 2014

    This makes me happy . I’m looking forward to seeing what is made.

  12. February 4, 2014

    Please tell me this will be for ALL Fitbit styles..I own the ONE and would love a waterproof, cute, cool holder…:)

  13. Lianne permalink
    February 4, 2014

    This is awesome! Can’t wait!

  14. Michelle permalink
    February 4, 2014

    The force too please!!!

  15. Helen horn permalink
    February 4, 2014

    Great idea

  16. Tina permalink
    February 4, 2014

    Yes! Looking forward to Spring!

  17. Angela permalink
    February 4, 2014

    This is such an exciting announcement. I was in a meeting last Fall and my mind was daydreaming about something like this, after I had been at a formal event, but wore my slate Fitbit Flex, because I wanted to get my steps counted.

    I am so looking forward to what will be available. Fitness meets dressy fashion!

  18. Sue permalink
    February 4, 2014

    Great idea, but Tory Burch is not my favorite… think about expanding to some other designers and also make something like a necklace to hold the Zip!

    • Anonymous permalink
      April 8, 2014

      Agree but I’m going after the Tory Burch designs regardless. I’m so excited for something fashionable!

  19. Jen permalink
    February 4, 2014

    Maybe something for the Force too!

  20. Aurellia permalink
    February 4, 2014

    This will be fantastic…..Please don’t forget The Force!

  21. Anonymous permalink
    February 4, 2014

    The force too!!!! Please!!!!

  22. Grace permalink
    February 4, 2014

    I love Tory and fitbit. I sent emails last year about stylish bracelets so thanks for listening. Thanks for making my day.

  23. Anonymous permalink
    February 4, 2014

    How about something for the guys? Fossil would work for me…

  24. Robin permalink
    February 4, 2014

    Yes! I’d vote for that!

  25. Sherry permalink
    February 4, 2014

    I was just thinking about this, this morning. That I wish fitbit would look good with my business atire. You must have read my mind!! Keep me posted, I am definately in!!!

  26. John permalink
    February 5, 2014

    Neat-o! It’s about time. I’ve been looking all over for a third-party wristband. This is a brilliant move.

  27. Christina permalink
    February 5, 2014

    Joining the chorus for the Flex also….I found a bangle that is wide enough to hide it when I am at work, but would rather have something designed to fit the force inside it…..

  28. Deanna permalink
    February 5, 2014

    I love love love TB. Can’t wait!

  29. Becca permalink
    February 5, 2014

    Now you need to make it compatible with the One too! I’d love to be able to do more than just clip it underneath my clothes!

  30. Nita permalink
    February 5, 2014

    I love my jewelry so this is going to be awesome to have a fitbit flex hidden in something beautiful. I can’t wait. I hope you’ll show us some sneek peeks.

  31. Robin smith permalink
    February 5, 2014

    We need a pretty Fitbit Force!!!!

  32. The Forgotten Country permalink
    February 5, 2014

    Sound great, will this also be available in Austraila? I am still waiting for the coloured wrist bands to be available in Oz. Any updates on this?

  33. Anonymous permalink
    February 6, 2014

    Please don’t forget the One!

  34. Ruth Ann permalink
    February 6, 2014

    This is a great start!!! I have a One and would buy this stuff for the One. I would buy a Force if you had something pretty for it. I will not buy a Flex.

  35. Kathleen Golden permalink
    February 9, 2014

    Fitbit by Kate Spade would be nice, also. Thank you for doing this with Tori for a start. I often don’t wear my device when seeing clients and wearing business clothes due to the over sporty look.

  36. denise permalink
    February 10, 2014

    great idea, finally, i bought a rose gold nike fuel band but it totally stinks. i use it as a watch and continue to keep my fitbit One in my pocket. hate the look of the flex and the force… not pretty at all.

    but love fitbit.. great company. not fond of tori burch tho..

    fitbit balenciaga anyone??

  37. Myra permalink
    February 11, 2014

    I hope they will make something for the Force! A very simple stainless steel or silver (sterling so it wont turn) bracelet that looks like a cuff bracelet would be something anyone could wear.

    • Alliandre permalink
      February 23, 2014

      Agree, that’s indeed a great idea!

    • March 7, 2014

      Yes! Agreed. I won’t buy the gold but would be all over simple silver or stainless.

  38. Merri permalink
    February 11, 2014

    Why only for the flex? I want one for the force!

  39. William permalink
    February 18, 2014

    Don’t forget the Force! My wife would enjoy something a little more stylish for hers.

  40. February 18, 2014

    Love this – finally a fitbit that we can wear out at night!!!!

  41. Kim permalink
    February 19, 2014

    What price-point are we looking at for the new jewelry? And will it only be in gold? Or will silver be available, too? I have jewelry in each tone and would like both options. :)

  42. February 20, 2014

    I can’t wait! I love Tory Burch. Was just about to buy the Force but now I’ll hold off in case/until there are these super cool options for it too. Nice job Fitbit!!!

  43. Christina permalink
    February 20, 2014

    I want it now!!!!

  44. Alliandre permalink
    February 23, 2014

    p.s. Fitbit by Armani would be AWESOME. Oh yeah :-)

  45. Barbara permalink
    February 25, 2014

    Having something more fashionable to wear instead of the casual rubber band that the tracker is carried in now is an awesome move! I love to accessorize and this is a solution to what I’ve been looking at as the only negative about the fitbit. Whatever is offered has got to be better than having very little or no choice at all! It will be interesting to see what is going to be offered and expand from there! I’m looking forward to having a fitbit wardrobe!

  46. Cheryl Manson permalink
    February 26, 2014

    I wear the Fitbit One on my bra and would love a removable clip that is nude colored so it doesn’t show through light colored blouses. I have the burgundy now and love it except when wearing light colored tops.

  47. Anna-Marie permalink
    February 27, 2014

    This is exactly what I’ve been waiting for… Will certainly be one of the first’s to purchase!

  48. Suzan permalink
    March 7, 2014

    How much longer til it is available? Cannot wait!

  49. March 7, 2014

    Great. But Please don’t only offer them in gold! Silver is essential.

  50. Veronica permalink
    March 8, 2014

    Cannot wait will be one of the first ones to purchase.

  51. Tina L permalink
    March 9, 2014

    I would love to see a fashionable way to wear the Fitbit One. It’s kind of gross to spend the day pulling this sweaty device out of my bra.

  52. Ashley permalink
    March 11, 2014

    OMG I can’t wait!!!
    I just purchased my Fitbit Flex today and it’ll be coming by next week. Hope TB accessories comes out soon!

  53. Megan permalink
    March 12, 2014

    I had to get the Flex because I kept forgetting to take my original fitbit off of my bras and would wash them (3 of them). The Flex gives me the water resistance but the style is for an overall athletic look all the time. I work in a very professional office where athletic gear is a blemish on a well-polished outfit. I can’t not wait to get my Tory Burch necklace so I can have my Fitbit be more of a fashionable accessory instead of an eyesore. Thanks Fitbit & Tory Burch for making a product for the professional/fashionable woman.

  54. Candice permalink
    March 18, 2014

    WHEN is this coming out? Spring is upon us!

  55. Kim Distin permalink
    March 18, 2014

    silver please, not just gold.

  56. Sandy permalink
    March 25, 2014

    Congratulations to Fitbit in partnering with Tory Burch! Looking forward to the new stylish design! I wear my Fitbit everyday and I love it!!!

  57. Susan permalink
    March 25, 2014

    Can’t wait and love the ideas of different items. Please keep me posted!

  58. March 25, 2014

    Varied sizes would be great, I have a small wrist and would not like it to fall on the palm of my hand. Would love to see silver, or a silver/gold combo. Can’t wait!!

  59. JoAnn permalink
    March 25, 2014

    Don’t leave the “One” out. I love my FitBit One. My doc recommended it and I’m never without it.

  60. Anne permalink
    March 25, 2014

    Love Tory Burch!! Can’t wait – hope it will work with the Zip.

  61. Patricia permalink
    March 25, 2014

    Fantastic news! Can’t wait

  62. Jennifer permalink
    March 27, 2014

    Impatiently I check my Tory Burch app and newsletter everyday. I am dying to see what these fit bits look like. Spring is here. When are they coming!

  63. Liz B. permalink
    March 29, 2014

    I have a
    Fitbit One and would love to have the option of clipping it on or wearing as a bracelet. Any possibility for this accessory option. I love my fitbit!

  64. Kerri permalink
    March 31, 2014

    I agree with Jennifer above, I’m impatiently checking both sites daily. Cannot wait till these come out. When’s the release date?!

  65. Melissa permalink
    April 3, 2014

    Please make bracelets for the One as well. I’d like to wear mine on my wrist.

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