In honor of Breast Cancer Awareness month, Fitbit is introducing a new pink band for Flex and will donate $10 to the American Cancer Society for every pink Flex sold during the month of October.
We’re excited to be taking a step towards supporting breast cancer awareness & research. Supporting the American Cancer Society is a natural fit for us, too. According to the ACS, one of the most important things you can do to stay healthy overall is to be physically active on a regular basis and eat healthy. These are of course two things that Fitbit has always been a big supporter of, and our partnership is an extension of that.
With the new Pink Flex, you can take the step towards being more active yourself, and support the ACS while you’re at it. Being more aware of how much you move throughout the day can help motivate you to make fitness a lifestyle.
This new pink band is available at Apple stores and at Fitbit.com. Together, we can help support awareness and research to fight breast cancer.
[Update 10/8: We'll be selling the pink band separately on Fitbit.com starting on 10/22!]