Small steps. Big impact.

THE FITBIT BLOG

American Heart Association Go Red For Women Success Story: Paula Chavez

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This month we’re working with the American Heart Association and inspirational Real Women who have made big, positive changes in their lives through exercise. And we’re helping them go even further, outfitting them with a Fitbit Flex to help take their health and activity to the next level. We’ll be checking in over the next few months with Real Women like Paula to see how Fitbit has motivated them to include physical activity in their daily lives. So stay tuned!

And don’t forget that you can get involved, too. Fitbit Red Flex purchases from May 1st through end of day tomorrow (May 31st) benefit the American Heart Association’s Go Red For Women® movement.

Paula Chavez has two simple messages for women struggling to make health changes: No more guilt. No more excuses. This became her personal mantra following an annual physical a few years ago. 

Paula Chavez

Just 32 at the time, her doctor warned her that some changes had to be made if she were going to live long enough to see her grandchildren. Her goal of better health became even more important last year, after her father passed away from a sudden heart attack.

“My father died before he was able to meet my youngest child and I really struggle with that,” Paula says. “I was passionate about this topic before because of my own health issues. Now I am on a mission to help stop this disease.”

Paula’s journey to better health began after her second child was born in 2010.  She was extremely overweight and battling high cholesterol. “You won’t see a single photo of me from that time because I never went anywhere and didn’t want pictures taken,” she says.

Paula’s shame about her appearance, combined with her doctor’s recommendation that she take cholesterol medication, made her realize it was time to change. “Why would I take medication for something that I knew I could control with diet and exercise?” she asked herself.

Making changes wasn’t easy. Her 70-pound weight loss journey, which took more than a year, began with small steps. She started exercising a little every day and making family recipes healthier. “I’m Hispanic and grew up eating a lot of animal products and thinking you had to fry most things to make them taste good,” she says. “ I didn’t diet to lose the weight. I completely transformed the way I ate.”

Little by little, Paula added more fruits and vegetables to her diet and began cooking differently. Soon healthy living became a family affair. When her husband started getting healthier too, his own cholesterol and blood pressure numbers started to improve. Before her father died, Paula encouraged both him and her mother to transform their eating habits.

Though they lived in Colombia and Paula lives in New Jersey, Paula enjoyed “sharing” family meals again because they talked about the foods they were preparing each day. Sharing what she’s learned with family and friends has become a calling. Paula, a certified fitness instructor, started a free fitness club at a local school one night per week.

She uses social media to share heart-healthy tips and has online “friends” she has never met rooting her on and thanking her for helping them live healthier lives. Her advice for living a heart-healthy life? “Become aware of your family medical history and learn your cholesterol and blood pressure levels,” says Paula.  “Have a conversation with your doctor about your heart disease risk factors and about recommendations for a healthy lifestyle.”

With a part-time job and three children ages 11 months, 3 and 10, Paula can relate to women who are juggling the demands of family and career. But her own health is now top priority. “What good does it do my family if I am not here in the long run to take care of them?” she says. “I am taking care of me and setting an example for my kids, who now see that healthy eating and exercise are just part of our family routine.”

Join Fitbit and the Jamie Oliver Food Foundation for “Food Revolution Day”

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FRD1_©Jamie Oliver Enterprise Ltd, taken by David Loftus

Dear Fitbit fans,

We’re really happy to have been given the opportunity to say hello to you guys and tell you a little about our upcoming global day of action, Food Revolution Day, and how Fitbit are supporting.

If you’ve been following Jamie’s work throughout the history of our Food Revolution, you’ll know that teaching kids from an early age how to improve their health – whether that’s through the food they eat, or how active they are – is the first step towards creating healthier habits that stick later in life. We’re big fans of how Fitbit are helping people, and children around the world to become more active and lead healthier lives. It’s a great time to focus energies as we’re heading towards our third global day of action, Food Revolution Day.

Food Revolution Day unifies the work of Jamie’s foundations in the UK, USA and Australia, along with our amazing global communities, to put food education back on everyone’s agendas. It is a global day of change to get kids excited about food, and it’s open to anybody, whether you’re a school, organization or individual. To date, 74 countries have taken part and 1,000 ambassadors are championing our cause worldwide. We’re so happy that Fitbit is spreading the word, getting people involved and delivering such an important message. read more

This Mother’s Day, Give a Gift from the Heart, for the Heart with Fitbit Red Flex

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We’re excited to announce another new band color for the Fitbit Flex: Red! And the best news? Throughout May 2014, Fitbit will donate $10 for every Red Flex wristband and $2 for every Red Flex accessory band sold to the American Heart Association‘s Go Red For Women® movement for a total of $50,000.

Red Flex is available now exclusively at Fitbit.com and Verizon.

 

Burn Fitbit Calories to Support the Philippines with The Weightless Project and Deepak Chopra’s Foundation

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We’re excited to announce our partnership with The Weightless Project! For every 1,000 calories you burn on your Fitbit, The Weightless Project will donate $1 (up to $10,000) to fight both obesity and hunger. This month, all funds support the relief in the Philippines via the Chopra Foundation.

It’s super easy to get started. Just head over to The Weightless Project and link up your Fitbit.

After December, all calories expended and proceeds raised will go to organizations fighting hunger and starvation. Now get burning!

Band together to fight breast cancer

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In honor of Breast Cancer Awareness month, Fitbit is introducing a new pink band for Flex and will donate $10 to the American Cancer Society for every pink Flex sold during the month of October.

We’re excited to be taking a step towards supporting breast cancer awareness & research. Supporting the American Cancer Society is a natural fit for us, too. According to the ACS, one of the most important things you can do to stay healthy overall is to be physically active on a regular basis and eat healthy. These are of course two things that Fitbit has always been a big supporter of, and our partnership is an extension of that.

With the new Pink Flex, you can take the step towards being more active yourself, and support the ACS while you’re at it. Being more aware of how much you move throughout the day can help motivate you to make fitness a lifestyle.

This new pink band is available at Apple stores and at Fitbit.com. Together, we can help support awareness and research to fight breast cancer.

[Update 10/8: We'll be selling the pink band separately on Fitbit.com starting on 10/22!]