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THE FITBIT BLOG

Cheryl Strayed x Fitbit: “My Fitbit. We’re going to get our 10,000 steps.”

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Cheryl Strayed + Wild

left image credit: Joni Kabana

We love hearing stories about epic journeys, and Cheryl Strayed’s journey along the Pacific Crest Trail was certainly epic! Thanks to a Fitbit employee hiking it last year, we know it takes 6.6 million steps to finish. So we were thrilled to learn that Cheryl is a Fitbit fan on top of an epic stepper. Check out her comments in a recent Vulture article below:

Cheryl Strayed touches a slate-gray band on her wrist. “My Fitbit,” she says. “We’re going to get our 10,000 steps.” Strayed and I are heading out for a stroll in Portland, Oregon, in the kind of weather for which that city is famous: not raining, but not not-raining, and certainly not ­certainly-not-going-to-rain. Strayed is undeterred, either because she’s lived here for nearly two decades, or because she once walked for 94 days in every conceivable meteorological condition, or because she really wants those 10,000 steps. She is wearing jeans and hiking boots — the lightweight kind that work for bumming around a city, or anyway around this city — and no coat, and the Fitbit.

“I’m obsessed with it,” she says of this last item. “I was so glad when you said you wanted to walk.” (I had proposed a hike, for obvious reasons, but even for Strayed, the weather forecast was a bit bleak for that.) “My favorite thing to do when I get together with my girlfriends is to go for a walk. I’m always like, ‘Can we go for a walk, can we go for a walk?’ and they’re like, ‘Let’s get a drink.’ I love to drink, don’t get me wrong, but I want to walk.”

Rocco Dispirito: Training, Holiday Eating & Staying Active with Fitbit

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We’re super excited to have award winning chef and best-selling author, Rocco Dispirito, on board as our latest Fitbit ambassador. You surely know Rocco from shows such as Extreme Weight Loss, The Biggest Loser and Restaurant Divided…and have read one of his many highly acclaimed cookbooks.

Rocco has made it his life’s work to prove that healthy and delicious are not mutually exclusive. To that end, he created an innovative fresh food delivery service sought after by celebrities, fans and foodies alike. read more

Watch this Fitbit Cameo on NBC’s “Parenthood”

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Are you a Parenthood fan? If so, you probably caught Fitbit co-starring in Thursday’s episode on NBC.

For Zeek’s (Craig T. Nelson) birthday, the fam gifts him a Fitbit to help get him into shape after his doctor’s recommendation to have heart surgery. We think it’s a great gift. But the tasteless gluten-free cake? Not so much.

Just click play on the video above—we’ve got it all queued up for you.

Christina Applegate Sports Tory Burch for Fitbit

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The cast of Married With Children got together for a special reunion featuring the cast of the original show for Katey Sagal’s Walk of Fame ceremony. Christina Applegate was spotted with her Tory Burch for Fitbit during her time at the podium.

“The fact that your [Katey Sagal’s] body is better now than it was then makes me sick, because I’m wearing a Fitbit trying to get rid of all my baby weight.”

Go Christina! You can watch the full speech below.

‘Music That Moves’ Musicians use Fitbit to take on Ragnar Relay

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This guest post is from Annie Clements Beaty who plays in the band Sugarland. Annie previously wrote about the #Fitbit2014 Challenge, adding recipes and more.

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As a musician, I’m on the road two-thirds of the calendar year. I’m in a new city all the time, changing time zones, staying up late, eating late, sleeping late, and trying my best to maintain my physical and mental health. Ever since I can remember, my weight has gone up and down, subject to the whims of my will power and whatever fad diet was popular at the time. When I met and married my husband while playing with the band Sugarland, together we rode the roller coaster of touring like crazy, yo-yo dieting and holding on for dear life.

Then he did the unthinkable and became a vegan, trained for an IRONMAN, and lost over 70 pounds. Suddenly, I was no longer the better-looking better half in our marriage. Not cool, man. As I continued to fantasize about swimming in chocolate rivers, drowning my sorrows in pizza and Diet Cokes (“Hi, I’d like a large stuffed-crust pizza. Oh and a Diet Coke, of course.”) my husband swam in actual bodies of water, biked hundreds of miles, and ran marathons. Turns out Thad is the type of person with an never-ending fountain of self-discipline. But I needed extra help.

It was time for me to make a lifestyle change, not some crazy deprivation diet plan that was sure to fail. I needed knowledge and accountability, two things I’ve now got in spades thanks to my handy little Fitbit. At last I had a way to understand how many calories I was burning throughout the day, and I saw real results. Like, fitting-into-the-minidress-I-wore-to-my-Sweet-Sixteen results (Yes, I still have the dress. A super-classy hot pink rayon number from Contempo Casuals. How could I ever bear to part with it?). read more

Fitbit on The Daily Show with Jon Stewart

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First Colbert, now Stewart! On last night’s new episode of The Daily Show with Jon Stewart, guest author David Rose talks to Jon about his new book “Enchanted Objects.”

Scroll to about 18:45 where David mentions about how his family uses Fitbit as a “way to keep everybody healthy.” You can check out the video directly on The Daily Show’s site!

Fitbit Stars on The Colbert Report

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In case you didn’t catch it, Fitbit recently played a starring role on The Colbert Report, featuring Stephen’s so-called “marathon training.” Nice work, Stephen. Enjoy!