Small steps. Big impact.

THE FITBIT BLOG

Tech CEOs Marc Benioff and Michael Dell Share How They’re Staying Active

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Marc Benioff and Michael Dell Celebrity Challenge

We love hearing how Fitbit has helped people get more active, whether it’s someone who’s working their way up to a half-marathon or it’s the CEO of a global technology company. With this week’s #FitbitForAHA Celebrity Challenge underway, we asked Marc Benioff, the CEO of Salesforce, and Michael Dell, the CEO of Dell, about how they use Fitbit to get active. Read on to learn about what inspires them, and how they think wearables will change how people view their personal health.

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We did it — 1 Billion Calories and 1.5 Million Meals with FitForFood!

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1 billion active calories burned

On February 3rd, we asked you to help feed people in need with FitForFood. The idea was simple enough: burn calories, give calories.

More than 106,000 people stepped up to the challenge and crushed it. Thanks to you, we were able to reach our goal of burning 1,000,000,000 active calories in less than 16 days! Fitbit will now make a donation to Feeding America resulting in 1.5 million meals for people in need.

We couldn’t be more proud.

How Runway Titan Hilary Rhoda Uses Her Fitbit

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Fitbit Celebrity Challenges: Hilary Rhoda vs Erin Heatherton

This week, we’re watching runway titans Hilary Rhoda and Erin Heatherton face off in an epic Celebrity Challenge – our first in a series of challenges to come! Both models are competing to see who take the most steps in five days, and right now #TeamRhoda is in the lead.

In between her busy schedule, we got to sit down and ask Hilary some questions about how she stays fit and uses her Fitbit. Below is part one of three.

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Move More & Make a Difference with Celebrity Challenges

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Fitbit Celebrity Challenges: Hilary Rhoda vs Erin Heatherton

We’re officially six weeks into the New Year, and we’re here with yet more motivation to keep you going all year long! This time, we’re inviting you to step along with the stars in something we’re calling Celebrity Challenges.

What are Celebrity Challenges, you ask? It’s simple: two celebrities will face off for some friendly competition in a week-long Fitbit Challenge to see who can get the most steps in five days. Everyone can follow along both here and on social media with #FitbitCelebChallenges. On top of that, you can help your favorite contenders along with a $1 charitable donation that will add 10 steps to their overall count. For every challenge, Fitbit will donate an additional $10,000 to the American Heart Association in the name of the celebrity winner.

We’re kicking things off this week with two fashion icons: Victoria’s Secret and Sports Illustrated models Erin Heatherton and Hilary Rhoda! They’ll also be contributing here on our blog with more information on how they manage to work fitness into their busy routines. You can cheer them along throughout the five days.

And the fitness fun doesn’t stop there. Next week we’ll have baseball’s best: San Francisco outfielder and world champion Hunter Pence, and Miami infielder Dee Gordon step up to the plate and competing for the title of Ultimate Stepper!

So who will you be cheering for on the battlefield of steps? Let us know on Twitter using #FitbitCelebChallenges.

Get fit & do good with FitForFood. Joel McHale’s in. Are you?

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Joel McHale participates in FitForFood

If you’re like us, as soon as the ball dropped on New Year’s, your visions of sugarplums turned into visions of you achieving every fitness goal you’ve ever had—you’re crossing finish lines, looking dynamite in a swimsuit, setting a new personal record, getting off the couch 3x a week. You’re motivated, energized, and looking 2015 square in the eyes.

And then BOOM! January is almost over and it appears those resolutions were no match for Father Time. You were doing so well and now you’re doing so­-so. Well guess what, America? We’ve got just the thing to help you get back on track.

Starting February 3rd, every calorie you burn by being active will count toward meals for people in need. Burn calories, give calories. It’s that simple.

It’s a cause we’re calling FitForFood.

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Fitbit Trackers Used in This Year’s Walk for Education

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World Bicycle Relief event uses Fitbit trackers

For this year’s Davos Challenge: Walk for Education, we were excited to learn that 1/3rd of the 2,500 walkers will be wearing a Fitbit tracker to track their steps during the walk! For every 6km walked, UBS have pledged to donate one bicycle to help children access education. Join us in cheering for all of the walkers this year, or learn more about the challenge here.

The Cleveland Cavaliers Get Fit with Fitbit

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This is a guest post from the Cleveland Cavaliers. The organization has been immersed in Fitbit Wellness, the Fitbit corporate wellness program, over the last six months, with team members using Fitbit Flex for walking challenges and, of course, a little friendly competition.

Cavaliers_primary color copy copy

As part of our existing All For You Wellness Program, the Cavaliers chose to implement an organization-wide walking challenge during the off-season to get our employees up and moving. As a sports and entertainment facility, there was bound to be a bit of natural (and friendly) competition, and within minutes of announcing the challenge and distributing the Fitbit Flex to nearly 200 team members, everyone was off and running… and walking… and jogging!

We received immediate feedback from Cavs team members who felt a rush of excitement when hitting their daily goal, and then setting it higher the following week to challenge themselves and each other. Some team members came into work early to kick their day off on the right foot, while others used their lunch break to get a few extra steps in. Many participants even took their afternoon meetings outside for a change of scenery and pace.

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10 New Ways to Find Your Fitness Inspiration

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Fall photo

OK it’s here. Fall that is. And poor fall—it’s met with so much dread and disappointment of summer’s end. But it doesn’t have to be that way. Fall brings new challenges and inspiration. And when it comes to making progress with your fall fitness, routine is best. If you’re still not convinced and need a little extra motivation, here are 10 great “fallspiration” tips to keep you going right up to winter.

  1. Hoola hoops aren’t just for kid. Believe it or not, there’s a big movement of integrating play into your activities. After all, working out should be fun. So we keep our Canyon Hoop in the office, and we even got our doorman to give it a whirl (or a twirl). Bonus: they’re weighted and great for your core.
  1. Exercise whenever you can fit in it. We love goal setting at Foodtrainers. That’s probably why we love our Fitbits so much. You’ve surely heard of 30 day fitness challenges. We’re doing the pushup challenge for September; and it’s a hard one. Last week we were on our way back from the Natural Products Expo East (over 8,000 Fitbit steps walked during the conference) and we realized we hadn’t done our 28 pushups for the day. So yes, that was us doing pushups on the Amtrak train. These types of fun daily challenges take very little time each day and are incredibly rewarding.
  1. Try destination races. In our office, there’s training going on for the Philly Marathon and the Big Sur half. If you tend to hibernate when the weather is cooler, put a race on the calendar. Or if that sounds worse than winter, try a yoga or meditation retreat.

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Say hello to a new way to stay motivated

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Challenges Dashboard

If you’re on the competitive end of your Fitbit friend list – someone who constantly stays up-to-date with where you stand on the leaderboard, cheering (or taunting!) your friends along the way – you’re going to love Fitbit Challenges.

Challenges allow you to start a challenge and invite your friends and family to get more steps, support each other, and reach your goals! There’s four different types of challenges you can start:

  • Sweep the Daily Showdown: Use your determination to take home the win in this fitness faceoff by taking the most steps in a day.
  • Be A Weekend Warrior: Add a little winning to your relaxing weekend by taking the most steps between Saturday and Sunday.
  • Win the Workweek Hustle: Reach your goals and get a whole lot of step cred by being the top contender in this Monday to Friday step bender.
  • Go All the Way On Goal Day: Get your game face on and commit to fit by doing what it takes to hit your daily step goal.

 

You’ll get updates along the way with where you stand to help motivate you even more, and you can send messages to the whole group right through the Challenge dashboard. And it’s all available now, right through the Fitbit app.

So get going, and let us know how your challenges go in the comments!

All 30 Days to Summer Fit

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30 Days to Summer Fit

Did you get the most out of our 30-day challenge? Hopefully you’re enjoying the early days of summer on the beach, on vacation, or simply basking in the warm sun.

But our summer fit campaign doesn’t simply stop here! We want you to keep the momentum going with by using our 30 days of tips and advice to inspire your summer fitness. So here are all 30 days—simply click on the image to access the interactive calendar. Use these when you’re needing some #Fitspiration!

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