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THE FITBIT BLOG

Cheryl Strayed x Fitbit: “My Fitbit. We’re going to get our 10,000 steps.”

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Cheryl Strayed + Wild

left image credit: Joni Kabana

We love hearing stories about epic journeys, and Cheryl Strayed’s journey along the Pacific Crest Trail was certainly epic! Thanks to a Fitbit employee hiking it last year, we know it takes 6.6 million steps to finish. So we were thrilled to learn that Cheryl is a Fitbit fan on top of an epic stepper. Check out her comments in a recent Vulture article below:

Cheryl Strayed touches a slate-gray band on her wrist. “My Fitbit,” she says. “We’re going to get our 10,000 steps.” Strayed and I are heading out for a stroll in Portland, Oregon, in the kind of weather for which that city is famous: not raining, but not not-raining, and certainly not ­certainly-not-going-to-rain. Strayed is undeterred, either because she’s lived here for nearly two decades, or because she once walked for 94 days in every conceivable meteorological condition, or because she really wants those 10,000 steps. She is wearing jeans and hiking boots — the lightweight kind that work for bumming around a city, or anyway around this city — and no coat, and the Fitbit.

“I’m obsessed with it,” she says of this last item. “I was so glad when you said you wanted to walk.” (I had proposed a hike, for obvious reasons, but even for Strayed, the weather forecast was a bit bleak for that.) “My favorite thing to do when I get together with my girlfriends is to go for a walk. I’m always like, ‘Can we go for a walk, can we go for a walk?’ and they’re like, ‘Let’s get a drink.’ I love to drink, don’t get me wrong, but I want to walk.”

Charge HR and Surge available now, plus new Charge colors!

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New Fitbit products: Charge, ChargeHR, and Surge

Last October, we alerted the world that Fitbit Charge HR and Fitbit Surge were coming in early 2015. Today, we’re excited to announce that they’ve arrived just in time for your New Year’s resolutions! You can order either product at the Fitbit online store today, and both will be widely available in major North American retailers, including Best Buy, Brookstone, Dick’s Sporting Goods, Kohl’s, REI, The Sports Authority and Target, by the end of January. Availability in select countries in Europe, Asia, and Latin America will come shortly after.

If you’re a Fitbit Charge fan, we have good news for you too! You can now order the Charge in either blue or burgundy, to complement the already-available colors of black and slate.

Fitbit is always working to enhance our full line of award-winning trackers to deliver even more advanced, game-changing features designed to make tracking more intuitive and efficient, so on top of new products we’re also offering two new features coming soon to all Fitbit users:

  • Multi-device support: enables up to 5 Fitbit devices to sync to one account, giving you all your stats at any time, no matter which tracker you’re wearing
  • Exercise summaries on display: shows all your exercise stats directly on the Charge HR display, so you can see how well you performed during and after your workout, providing quick access to stats

We’re always working to improve our products, so keep checking back for new announcements. Here’s to an active 2015!

Holiday Recovery: How to Get Back On Track After Overindulging

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Woman working out

Between holiday meals, parties, and bad weather, it’s easy to fall off the healthy-living wagon. While a little indulging every now and again won’t make or break you diet, you can usually tell when you’ve gone a little overboard.

If you monopolized the cookies or hit the eggnog a little hard, it’s not too late to get back on track. Here are 6 things to focus on this week to help you start 2015 on the right foot:

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These Artists Turned Fitbit Data into a Connected Canvas

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IAMI image blog

The artistic duo LigoranoReese have been collaborating as a team on amazing projects since the mid 1980s. But Nora Ligorano and Marshall Reese’s latest exhibit is a phenomenal, interactive self-portrait derived from Fitbit and psychological data.

To say we were intrigued by the exhibit is an understatement—so we caught up with the artists to learn exactly how the idea came about and all the intricate work that went into each portrait. Read on for the full interview.

And if you’re local to the San Francisco Bay area, you can see I•AM•I in person at the Catharine Clark Gallery until January 3, 2015. Here’s how to find out more about the exhibit.

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The 2014 Fitbit Holiday Gift Guide

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2014FitbitGiftGuide Blog

Click on image to expand

It’s December. And you know what that means: it’s holiday gift guide time, y’all! With all the products in the Fitbit family, you may be thinking, “What Fitbit product is best for the active peeps in my life?”

Fear not—we’re here to help. Enter the 2014 Fitbit Gift Guide, designed specifically to map your path to the perfect holiday Fitbit gift. So click on the image above for the full-size version and have at it.

You can purchase your Fitbit products right here, including the brand new Fitbit Charge. And don’t forget, we have a limited-time-only selection of new Fitbit apparel—get it before it’s gone!

David Sedaris x Fitbit: “I’m completely obsessed. It’s like a sickness; I’ve been Fitbit-ten…”

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Screen Shot 2014-06-04 at 11.47.16 AMImage via metro.us

The talented and hilarious author David Sedaris just released his latest book, “Let’s Explore Diabetes With Owls,” a collection of narrative essays. And he’s currently on a nationwide tour spreading the humor about his Fitbit obsession.

Apparently, David’s obsessed with his Fitbit. Here’s an excerpt from an interview with metro:

This year, I got a Fitbit. You walk 10,000 steps and it sends you an email saying, “That’s great! A lot of people don’t walk that far. Do you think you can walk 5,000 more steps?” And so I say, “I bet I can!” A week ago, I walked 60,000 steps. That’s 25.5 miles. I’m completely obsessed. It’s like a sickness; I’ve been Fitbit-ten. It will be the summer of the Fitbit because it can’t go on. It just can’t.

Now that’s obsession! We love you, David.

6 Ways to Make Mother’s Day Sweet this Year

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This week we’re celebrating Mother’s Day with our friends over at MyFitnessPal. Whether you’re a mom or you just happen to have one, you’ll find great tips and advice for staying healthy and happy all year long.

Fitbit mom post 1

With all the negative buzz around added sugar lately, showing up at mom’s with a cake this weekend might not be the smartest move. So how do you celebrate her day without inadvertently wrecking her diet plan? Here are six simple ways to keep things sweet and make Mother’s Day even more special this year.

  1. Pound the pavement – Lace up your sneakers and register the two of you for a fun run/walk in your area. (Search Eventbrite to find one near you, or plan out your own route with MapMyFitness.) A sweat session with mom is the perfect time to gab about the rest of the family and max out your Fitbit steps. Plus, the finish-line photo will totally be frame-worthy. Can’t find one? Just make a plan to go for a jog together!
  2. Hit the farmer’s market for flowers – Sure, mom would be more than happy to get a ready-made bouquet from the grocery store. But why not take her to a farmer’s market and let her pick out her own blossoms? And while you’re there, check out the produce that’s in season. You get fresh groceries and alone time with mom—score!
  3. Take her dancing – We’re willing to bet your mom’s got moves—and she’d probably love to show them off somewhere other than your cousin’s wedding. Country line dancing, square dancing (don’t knock it—it’s a ton of fun!), your favorite Zumba class…there are lots of places for you and mom to get your groove going.
  4. Make dinner together – Yes, this is mom’s special day, so she shouldn’t be spending it in the kitchen cooking for everyone else. Still, that doesn’t mean you can’t ask her to share the secret family chicken recipe you’ve been dying to learn. Call ahead for the ingredients list and arrive with everything washed, prepped, and ready to go. (Pack a nice salad to serve with the meal, too.) Then watch and learn from the master mother chef!
  5. Two words: tandem bike – What could be more fun (um, funnier?) than a bicycle built for two? Riding a bike torches tons of calories, which will help mom burn off that breakfast in bed. And, again, think of the terrific photo ops! If you can’t seem to get the rhythm of pedaling together, you can always hop on a couple of single-seaters and tour your town with a little more autonomy.
  6. Friend her on Facebook – Remember when hanging with your parents just wasn’t cool? Those days are long gone (thank goodness!), and now the cool thing to do is to give your mom a shout out in your status update. Share your favorite photo and let her know how much she really means to you. She’ll get a kick out of feeling famous online.

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This Mother’s Day, Give a Gift from the Heart, for the Heart with Fitbit Red Flex

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043014_mothers_day_social_banner

We’re excited to announce another new band color for the Fitbit Flex: Red! And the best news? Throughout May 2014, Fitbit will donate $10 for every Red Flex wristband and $2 for every Red Flex accessory band sold to the American Heart Association‘s Go Red For Women® movement for a total of $50,000.

Red Flex is available now exclusively at Fitbit.com and Verizon.

 

Announcing the Tory Burch for Fitbit accessory collection

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Tory Burch for Fitbit pendant

Fashion Meets Fitness

We’re excited to announce that we’re partnering with Tory Burch to develop a collection of stylish accessories for the Fitbit Flex! This Spring, you’ll be able to purchase pendants, bracelets, and wristbands designed by Tory Burch that will hold the Fitbit Flex tracker, transforming your Flex into a super-chic accessory.

We’ve always said that one size doesn’t fit all when it comes to fitness tech, and by fusing fashion with fitness we hope to give you yet another way to get active and stay in style at the same time.

Tory Burch bracelet design

The Tory Burch for Fitbit accessories collection will be available in Spring of this year through Fitbit.com and ToryBurch.com, and will be sold separately from the Fitbit Flex.

You can be among the first to know when the Tory Burch accessories become available by signing up here, and stay up to date with all the latest at Fitbit by following us on Facebook or Twitter.

The Fitbit Movement: Join Today!

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Here at Fitbit, we’re constantly inspired by the passion, enthusiasm, stories and advice from our users. Whether you’re emailing us progress updates, telling your friends about us on Facebook, or putting together your own step competitions with friends, our users are always impressing us with both their commitment to getting or staying healthy, and their desire to help their friends and family do the same.  It’s wonderful to have this common shared belief with you — that small everyday changes can be fun and will add up to big results.   And we believe, together, we can bring this belief to more people — and change how many people view fitness today.

For nearly a year, we’ve been experimenting with different tactics to help support and reward the efforts of those who are living examples of our mission to help make the world a healthier place, one step at a time. We’ve created the Fitbit Tell-a-Friend program, created a wide affiliate network, shared insider information, gathered customer stories, promoted your stories to others. Now we would love to open our ambassador program to all of you. As a Fitbit ambassador, you’ll be invited into a new community of Fitbit users whose goal is to share, inspire, and motivate people to be more fit — in a smart, fun, realistic and (Fitbit) way. Additionally, as an ambassador you’ll get insider access to Fitbit news, get to share your Fitbit story, and earn special rewards from us at Fitbit.

We’re still fine-tuning and growing this beta program, but by joining now you can help develop our community and determine its future! If you’re interested, you can apply by filling out this survey. We’ll be in touch with more information about joining to those who do! And we look forward to hearing more of your stories on Facebook and Twitter. Happy stepping!