Small steps. Big impact.

THE FITBIT BLOG

Announcing the Tory Burch for Fitbit accessory collection

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Tory Burch for Fitbit pendant

Fashion Meets Fitness

We’re excited to announce that we’re partnering with Tory Burch to develop a collection of stylish accessories for the Fitbit Flex! This Spring, you’ll be able to purchase pendants, bracelets, and wristbands designed by Tory Burch that will hold the Fitbit Flex tracker, transforming your Flex into a super-chic accessory.

We’ve always said that one size doesn’t fit all when it comes to fitness tech, and by fusing fashion with fitness we hope to give you yet another way to get active and stay in style at the same time.

Tory Burch bracelet design

The Tory Burch for Fitbit accessories collection will be available in Spring of this year through Fitbit.com and ToryBurch.com, and will be sold separately from the Fitbit Flex.

You can be among the first to know when the Tory Burch accessories become available by signing up here, and stay up to date with all the latest at Fitbit by following us on Facebook or Twitter.

The Fitbit Movement: Join Today!

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Here at Fitbit, we’re constantly inspired by the passion, enthusiasm, stories and advice from our users. Whether you’re emailing us progress updates, telling your friends about us on Facebook, or putting together your own step competitions with friends, our users are always impressing us with both their commitment to getting or staying healthy, and their desire to help their friends and family do the same.  It’s wonderful to have this common shared belief with you — that small everyday changes can be fun and will add up to big results.   And we believe, together, we can bring this belief to more people — and change how many people view fitness today.

For nearly a year, we’ve been experimenting with different tactics to help support and reward the efforts of those who are living examples of our mission to help make the world a healthier place, one step at a time. We’ve created the Fitbit Tell-a-Friend program, created a wide affiliate network, shared insider information, gathered customer stories, promoted your stories to others. Now we would love to open our ambassador program to all of you. As a Fitbit ambassador, you’ll be invited into a new community of Fitbit users whose goal is to share, inspire, and motivate people to be more fit — in a smart, fun, realistic and (Fitbit) way. Additionally, as an ambassador you’ll get insider access to Fitbit news, get to share your Fitbit story, and earn special rewards from us at Fitbit.

We’re still fine-tuning and growing this beta program, but by joining now you can help develop our community and determine its future! If you’re interested, you can apply by filling out this survey. We’ll be in touch with more information about joining to those who do! And we look forward to hearing more of your stories on Facebook and Twitter. Happy stepping!

Finally! Wireless Sync (beta) on Android!

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We’re excited to announce that wireless syncing with Android has arrived! Our free Fitbit App for Android now syncs your Fitbit One and Zip stats directly to the Samsung Galaxy SIII and Note II. With our app, you can sync your stats wirelessly (beta) and see how you are tracking against your daily goals, with friends, and against historic averages. You can download the app from Google Play today!

Android dashboard

Android dashboard

We know how important it is for our customers to get real-time access to their stats. Those who’ve been able to take advantage of wireless background syncing already have been telling us how they’ve worked to get their extra steps in after receiving notifications that they’re close to their goal, or how they find motivation from the instant feedback right on their Dashboard. We are very excited to bring this feature to our Android users!

We began working on the wireless sync for Android and iOS at around the same time. It took us much longer to get this working on Android phones than it did with iOS, and we appreciate our Android users’ patience in the meantime. We know many of you may be curious about the development of this feature, and we’d like to share some insight into some of the challenges we’ve encountered and what they’ve taught us in the process.

  1. Currently, the Android OS does not provide apps with access to the Bluetooth 4.0 chips in newer phones. To work around this, some phones instead have custom software that provides access to Bluetooth 4.0. Since this software is different for each phone, our team has worked on developing a solution for each phone independently.
  2. Fitbit is among the first to try and use the Bluetooth 4.0 in Android phones, and part of being the first means we got to help find and document any problems with the software. We also spent quite a bit of time piecing together how the software works, since it previously hadn’t been well-documented. For many of the problems we encountered, we were able to create our own work-arounds. For others, we coordinated with phone manufacturers and carriers to get more permanent fixes in place.
  3. For phones we have yet to introduce syncing capabilities with, we’re working with phone manufacturers to see which phones will allow our app to work with their Bluetooth 4.0 capabilities. This process involves us individually checking each model of phone. There may be better support for third-party apps to access Bluetooth in the future, and once this is available we will be able to easily support all phones with this update.

We’ve been working hard to improve the wireless sync experience, but the feature is still in beta. Syncing your stats will typically take about 30 seconds. In some cases, especially where there are issues with network connection, it may take longer. We’re working hard to provide the best user experience possible, so improved syncing speed is just one thing you can look forward to seeing in future updates of our Android app.

Fitbit is dedicated to making connected devices that fit seamlessly into your everyday life, and we fully believe that incorporating Android phones in all of our future efforts is a huge part of that. We truly appreciate our Android users’ patience as we continue to work on supporting additional mobile devices. We’re closely collaborating with phone carriers and handset manufacturers to try to support more phones. There’s a number of phones we’re actively working on, but we don’t yet have an ETA on when we might be able to release updates to include them. For now, you can see a list of all of the supported devices here. If your device is not on that list, we encourage you to contact your phone carrier to ask that they work to build out further Bluetooth support. Your feedback could help us speed this process along!

Happy syncing and logging — wherever you go!

–The Fitbit team

Wrist Tracking and More with Fitbit Flex

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We are so thrilled to be announcing Fitbit Flex to everyone. For many years, we managed to keep our research team very busy developing the technology to make Flex, our first wristband product, work the way we want it to work. We wanted to make sure we captured actual steps taken without capturing “steps” from everyday hand motions, like typing, gesturing, or even eating.

One big challenge we faced was that while we managed to not calculate steps from these sitting activities (eating), and avoid steps from driving, we wanted to capture steps when you’re walking but your hands are held still. When would this happen? Well, walking with a stroller of course! It’s actually a common complaint among wrist tracker users. To determine the right algorithms to sense and capture these steps required lots of development and testing.  If you have been near our office in San Francisco, you would have seen many researchers running up and down the street with strollers, wired with all these gadgets to see how we can capture those movements.

Additionally, we waited until now to launch a wristband because we wanted to be able to offer wireless syncing with Android phones as well as iPhones, iPads, and iPods with Bluetooth 4.0. We’re very excited to announce that our products will start syncing with the Samsung Galaxy SIII and Samsung Note 2 in late January/early February, and more devices will follow soon! Viva la mobile!

To keep up with all of our new developments and let us know what you think of Flex, make sure to “Like” us on Facebook or follow us on Twitter!

Fitbit Asks: Who “Won” Last Night’s Debate?

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After last night’s presidential debate, the nagging question seems to be “who won: President Obama or Governor Romney?”  It’s a subjective, squishy question that can only be made somewhat quantitative by polling a lot of people on how they felt about the debate.  But what if, instead, you could get some objective measurements on the candidates themselves?  What if you could get insight into their mental state while they debated?  That would be cool… and it’s the object of today’s Fitbit blog post.

You can tell a lot from a person’s face.  A person smiles, they’re happy (usually); a person frowns, they’re not.  That’s the easy stuff.  Believe it or not, you can go much deeper.  Did you know that you can actually measure a person’s heart rate from his or her face?  Really. And from someone’s heart rate, there are various inferences that we can make: such as if they’re stressed, or even lying.

Once we figured out that this was possible, our first thought was, “Wouldn’t it be cool if we could use this to measure the stress levels of our nation’s leaders? Say, for example, during the next presidential debate?” Last night, under the bright lights of the presidential debate stage, that’s exactly what Fitbit Labs did. Just by looking at their faces.

In the above images, a faint blue box shows the area we’re focusing on for our results. It’s pretty cool: using a regular video camera and some advanced computer algorithms, it’s possible to observe small color changes on someone’s skin as his or her heart pumps.  It’s very much like checking for someone’s pulse by touching his wrist, except in this case the “pulses” are color fluctuations in the face coming from blood volume changes under the skin. In order for this technique to work, the person shouldn’t move too much or the motion ends up interfering with the very subtle colors that you’re trying to measure.  And forget about fancy camera panning like you see used in movies for dramatic effect.

Of course, “normal” heart rates vary from person to person a lot as well. Luckily, in the US we actually publish our leaders’ physicals for the public to see, so we know what each candidate’s heart rate was starting off.

Table 1: Resting heart rate for Pres. Obama and former Gov. Romney from their most recent medical reports

Table 1: Resting heart rate for Pres. Obama and former Gov. Romney from their most recent medical reports

During Gov. Romney’s opening remarks, he stayed still for a few seconds and we saw that his heart rate was 73 bpm, or a 83% elevation above his resting heart rate of 40 bpm.  Not bad.  President Obama’s rebuttal a few minutes later came up at 96 bpm, or a 43% elevation above his resting heart rate of 67 bpm. Even though Romney’s heart rate was lower in the beginning, compared to his resting heart rate he was more worked up right from the start.

Now here’s a breakdown of the results across the debate:

  • Romney’s opening argument: 73 bpm (+83%)
  • Obama’s rebuttal: 96 bpm (+43%)
  • Obama’s closing speech: 59 bpm (-12%)
  • Romney’s closing speech: 75 bpm (+88%)
Or, maybe it’s easier to see as a timeline across the debate from opening to close:
Figure 2: Heart rate elevation for Pres. Obama and former Gov. Romney through the debate

Figure 2: Heart rate elevation for Pres. Obama and former Gov. Romney through the debate

What does this mean? Let’s walk through the debate.

There’s actually a number of different inferences you can make from the data we found. A person’s heart rate naturally accelerates during times of stress — such as a crucial debate being televised to millions of people that decide who will run the entire country. We could look at an elevated heart rate as a measure of nervousness. In that case, we would infer that President Obama was more nervous towards the beginning of the debate, but proved to be one cool cat as the pressure mounted towards the end. In this line of reasoning, Romney, was steadily nervous throughout – and to a higher degree than Obama was. But in this case, we’re making the assumption that the elevated heart rate is related to stress, when that’s not necessarily the case. What if, instead, Romney’s heart rate is a reflection of how amped up he is about his ideas? This could just mean that Romney was really “in the zone” for the debate, while Obama failed to bring a certain excitement for the task at hand. This was, in fact, a popular criticism of Obama’s performance.

So who DID win the debate? Well, if you want the candidate who kept his cool, it was Obama. If you want the one who was most excited, it was Romney. Maybe before the next debate Obama should drink some caffeine to get that energy up. It will be interesting to see how the next debate compares, now that the pressure is really on to be more energetic.

This also makes us here at Fitbit wonder if this sort of technology might have a place in debates in the future. Would a candidate ever agree to be hooked up to an EKG during the debate? Or at the very least, could such data be used to train for debates? We can’t wait to find out.

Disclaimers:

This is just our best guess at the candidates’ heart rates during the debate.  There are a lot of reasons to take these with a grain of salt, but we’d be thrilled to see if others could reproduce or refute our analysis.  Of the things to consider:
1. The heart rate measurements were taken during small clips when there’s no movement. No movement is necessary for accuracy, but ideally we’d have used longer clips (~15 seconds, at least).
2. There’s some natural variation in heart rates as well, especially when a person is calm, and “heart rate” is usually defined as the average heart rate over some time. Since we’re using short clips, we might not have seen enough heart beats to make an accurate measurement.
3. Lighting can change on stage and that would affect the results.
4. In all likelihood, both candidates are wearing makeup for the debate. Since we’re measuring changes in skin coloring, makeup can mask some of this.
5. The videos we used were compressed, and of lower quality. A higher definition video would likely be more accurate.
6. Heart rate alone is not the best measure of stress.  Measures of heart rate variability, skin conductance, etc. used together are much more reliable.

Guest Blog: Fitbit: Virtual Badges Influence Real Behavior

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We at Fitbit love when we find unique, thoughtful blog posts about our products. The below is one such blog about the power of Fitbit badges, originally posted on Louis Gray’s personal blog. Louis Gray is a Google employee, technology blogger, and dad. We came across his blog by accident, but loved it so much that we wanted to share it with everyone. You can read more of Louis Gray’s blog at louisgray.com.

I am not going on a diet – and I have no interest in going to the gym, even if Google makes it incredibly easy to eat healthy on campus, and gym membership is free with equipment abundant. It’s just not me. But despite this clear disinterest in my making any kind of physical life change, I have been wearing a Fitbit the last week, obsessively counting my steps, climbing the stairs and tracking how many miles I make on foot. I’ve even been wearing the lightweight tracker at night to see how long and how well I sleep – working to optimize that as well.

So why would I resort to such silliness? It’s the stinkin’ badges – helped along by casual competition with friends, and now, despite my best attempts to not make any actual alterations to how I behave, I am sure I am doing things that are actually better for me, in the same way that Foursquare recommendations have pushed me to new venues and trying new things, based on badges and recommendations from friends.

Yesterday's Fitbit activity shows average walking, and lots of climbing.

Yesterday's Fitbit activity shows average walking, and lots of climbing.

The Fitbit itself is not entirely new – having debuted in late 2008, and so far, I’ve been uninterested. I recognize that my mostly sedentary activity of holding down a desk, and chasing after my kids being my main form of exercise would not be particularly interesting. Even now, while I managed 10,000+ steps and 50 flights of stairs yesterday, I still managed to scarf down a great bacon and cheddar sandwich for lunch, so weight loss is not the target.
After scads of occasional tweets and other status updates from acquaintances updating me on the minutiae of their daily fitness activity, it took a simple email of a friend’s weekly dashboard last week to recognize this was a device I needed. In minutes, I’d not only purchased the $99 Fitbit Ultra tracker, but also pre-ordered the Wifi-capable Aria scale for another $129. It was the stats, and the idea of competition, that made me knew I had to get it.
A day's activity, showing spikes of walking across campus and at home.

A day's activity, showing spikes of walking across campus and at home.

Like a true geek, I’m understandably curious about the Fitbit’s accuracy. Does it count 5 steps as a flight of stairs? What about 10? What about small steps, big steps? Do I get credit for manually shaking the tracker or running in place? But despite my moments of tinkering, I’ve found the tracker’s daily reports to be especially accurate. I can spot when I walked to and from my car, to and from lunch, and even when I went from building to building for meetings. I can see when I chased my kids around the backyard, and by looking at the sleep tracker, get a good idea for when they started yowling in the morning, begging to get up.
A night's sleep - 95% efficient, I am told, despite Diet Coke addiction.

A night's sleep - 95% efficient, I am told, despite Diet Coke addiction.

Gaining one’s first badges, such as 5,000 or 10,000 steps, or 10 flights of stairs traversed, is pretty straight forward. But I wanted more. When I got home and put the kids to bed, I was at a mere 14 flights of stairs, so I literally, alone in a quiet house, went up and down my 15 stairs at home 11 times, to get to 25 flights. It must have been quite the sight. That got me a 25 flights badge, and later, when I interrupted each chore with 5 more flights, I finally made it to 50 flights of stairs, which earned me a new badge, not to mention a little bit of sweat and some tightness in my calves, which said the exercise might actually have been working. Tricked again!
A badge for 50 flights is one thing. What about 100 flights?

A badge for 50 flights is one thing. What about 100 flights?

Had it not been for the allure of the 50 floors badge, there’s no question I wouldn’t have been hiking up and down in my house in some solitary unfulfilling challenge. Had it not been for the intrigue of comparing my daily steps accumulated against my friends, and seeing if I could walk more steps than the previous day, or sleep more efficiently one night versus the previous night, I wouldn’t be thinking about it at all. Once the scale arrives and threatens to send my weight to my own internal profile, I wonder if it too is going to impact how I eat, measure and commit to something that resembles good behavior.
As for the Fitbit itself, I can’t complain at all. It’s very light, inconspicuous, and the software is practically invisible. Just connect to the computer, hit sync, and it’s good to go. I’m now addicted to these stats, like any blogger chasing page views, or your favorite fantasy football fan whose future hangs on every rushing yard. The badges are driving the behavior. So if you have a Fitbit and want to challenge my stats, invite me by email. Let’s do this.
This blog was reposted with permission and all content remains the property of louisgray.com.

Find Even More Uses for your Fitbit Data with the Fitbit App Gallery!

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You can find all of the great apps that work with Fitbit in one easy location at our App Gallery! There’s currently eight different apps or websites we integrate with that span a variety of functions, from organizing your health information to finding even more motivation and community for your fitness goals. And they’re all completely free!

Ever since we first launched Fitbit there’s been a lot of interest in app developers wanting to create more uses for the Fitbit data, and we’ve been excited to see what they’re coming up with. We’ve also heard all of your feedback about wanting more sites to port information into Fitbit, or vice versa.

With the App Gallery, you can take your Fitbit data with you to sites and apps we’re partnering with. If you’ve been logging food on LoseIt or MyFitnessPal, you can now sync that information to your Fitbit.com account – and vice versa! Join a group challenge at Endomondo for some extra motivation, or track your heart rate with Digifit.

The App Gallery is something we’ll be continuously adding to. Any developer can make a Fitbit app with our API, so keep an eye out for many more apps to come!

Do you have a favorite app, or think you’ll try something new from the gallery? Let us know at welovefitbit@fitbit.com or “Like” us on Facebook to discuss your favorite app with other fans!

Let the Fitbit Aria Get You Where You Want to Be

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We’re excited to let you be among the first to learn about our newest product — the Fitbit Aria Wi-Fi Smart Scale.  Aria will accurately track your weight, % body fat, and BMI over time and sync your weight data to your Fitbit.com account through your wireless network.  Online charts and graphs will track your weight and body composition over time to help you understand exactly what’s happening to cause any bumps in the road.

The Aria was inspired by you, our customers.  Many of you asked for an easier way to track weight.  We did just that and more.   Because the Aria syncs through your Wi-Fi, your data is automatically sync’d (no more numbers to input).   You can invite up to 7 other household members to create their own accounts with the scale, but only you will be able to see your measurements, even with those in your household.   And the scale is smart enough to recognize who you are just by stepping on it, so no need to worry about your information ending up in the wrong place.

Because the Aria is a Fitbit device, it’s integrated with all our online tools to create a complete weight management system.  Use Fitbit’s Food Plan and set your calorie targets; by logging food, you can plan and manage your calorie consumption throughout the day.  You can earn new badges as you work towards your weight goals, or share your information with friends and family to find the support you need.

Be among the first — and pre-order to reserve your Aria which will ship in in late April for $129.95.  Your credit card will not be charged until it ships.  Or click here to learn more about Aria.

Fitness for a Healthy You

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The last holiday cookie has been munched.  The feasting is almost done.   Now that the holiday season is coming to an end (and 2012 is around the corner), everyone seems to be making fitness or getting into shape a New Year’s Resolutionmostly because we‘ve been binging over the holidays and need to get rid of those extra pounds.  :P

Here at Fitbit we want you to put fitness on your Resolution list, but for a very different reason: because it leads to amazing health benefits — like mitigating diabetes and Alzheimers… and even living longer!!   Just dedicating a small amount of time each day to light exercise can garner all these amazing health benefits.  And it’s fun too.

In a very entertaining and motivating video, Dr. Mike Evans walks through the scientific research that shows how simple exercise — like walking just 30 minutes a day (every day) — can be the single most important thing you can do for your health.    Check it out. It will get you to put moving on your resolution list, and keep it too!

23 and 1/2 Hours

It seems simple — 30 minutes a day — or for Fitbitters, we talk about hitting 10,000 steps a day.   If fitness is on your 2012 New Year’s Resolution, let us know what you are aiming to do each and every day.   We are aiming to do 10,000 steps 100% of the days in January.  And we’ll report back our status at the end of January.  Let us know at welovefitbit@fitbit.com if you want to join our resolution or “Like” us on Facebook to tell us there.

Friends Help you Stay Fit Through the Holidays

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Studies have shown that working out with a friend can help you meet your fitness goals. Adding a friend to your work out, even remotely, can provide you with motivation and incentive to keep your fitness plans on track.

At Fitbit.com, you can share your stats across your social network. Integrations with popular apps and websites, including Facebook, allow you to share your achievements with your friends, and you can share as much (or as little) as you want with your Fitbit friends. If you’re Fitbit friends with someone, you also have access to leaderboards that show everyone’s averages by week and can compare how you’re doing in relation to your friends.

Now that we’re in the middle of the holiday season, having that extra support to get you through all of the obstacles is even more important. During the holidays we are so much more at risk to fall off the fitness wagon.  With meals that can add up to over 4,000 calories in one sitting, the need for fitness friends during this time is so much higher.

Fitbit Trackers also make great holiday gifts for anyone on your list looking to live healthy for the new year, but you don’t need to wait to get your fitness friends together. Find your motivation over the holidays with friends, and stay healthy all year long!

Order now to make sure your package arrives in time. “Like” us on Facebook or email us at welovefitbit@fitbit.com to let us know how you stick to your fitness goals over the holidays.