Small steps. Big impact.




We’ve had a lot of emails asking about Christmas delivery and buying a Fitbit Tracker as a Christmas gift. Unfortunately, as our FAQ states, we can’t guarantee Christmas delivery. In order to eliminate any confusion, we’re going to remove any mention of late December as a ship date and just provide a date of “Q1 (First quarter) 2009″.

Since we have just kickstarted the manufacturing process for the Fitbit Tracker, we will be making very frequent updates on this blog as to our status. We are regularly making trips to our various manufacturers in Indonesia and Singapore. We just made our first trip in mid-October. Eric and I are taking turns with our bi-monthly visits so as not to annoy our significant others who are also doubling as our first line beta testers :).

After every trip, we will make a post which will provide a shipping date update and also photos that show the latest progress of the Fitbit in the manufacturing process. This blog will be the best source for availability and shipping updates, so please subscribe to it. Hopefully, this will give everyone a very transparent look into what we’re doing and ensure that no one feels like they are completely in the dark as is typically the case with most consumer electronics companies.

Setting up the manufacturing process in Asia has been a very exciting, enjoyable and, at times, frustrating process. If people have questions about things we have learned or seen, please post questions in the comments and we’ll try to do future posts that answer your questions. We have learned a lot from our advisors and suppliers who have been through this before and we feel obligated pass on this knowledge so more cool stuff gets made by others.

You might also see us reaching out to you on Twitter if you pose a question on there.