Small steps. Big impact.


Food Goal Update: Meet Food Plan!


After our release of Food Goal, we got a lot of great feedback and suggestions from our Fitbit fans about it. We’re excited to announce our answer to those suggestions with a large update to Food Goal. In fact, we’ve changed so much that we completely renamed it to Food Plan.

What’s changed? Quite a lot, actually, though the Food Plan has kept the same general look and feel as it had before. Everything that was in Food Goal is still available, like the gauge to show whether or not you’re in the “calorie zone”. But now, we’re providing a lot more information right at your fingertips, and the Food Plan has become even better at helping you manage your calorie intake each day.

Smarter calorie estimates: Your Food Plan sets each day based on your historic activity levels. It will calculate how many calories you burn each day on average, and base your suggested calorie intake on this. As you wear and sync your Tracker throughout the day, your Food Plan adjusts dynamically based on whether you’re exercising more or less than that average, so that your goal remains as accurate as possible. And as your activity trends change over time, your Food Plan’s starting estimate will adjust to your new activity levels as well.

Calories in vs calories out: Additionally, many of you wanted a way to judge how well you were doing at any one point of the day. You can now view your total calories burned compared to your total ca lories eaten, and see whether or not you are currently within your plan’s deficit goal zone. So if you’ve just logged your lunch and wonder how you’re doing for the day so far, you can see how your total calories burned so far for the day measure up against the total calories you’ve eaten. There’s no more guessing if you’re behind or on track so far for the day. With this meter, it’s always clear where you stand.

Tips and Tricks: To get the most out of your Food Plan, make sure to log your food throughout the day. You can do this on the go through your smartphone on our apps, or by visiting our mobile website.

Overall, we’ve tried to make changes that provide you with the information you need to make smart, healthy decisions and be better prepared to achieve your goals. We hope you enjoy the Food Plan, and welcome any feedback you might have. “Like” us on Facebook to join the conversation there.

9 Responses leave one →
  1. David permalink
    March 20, 2012

    Is there any plan to allow underweight users to use this application to gain weight to a healthy mass? I am several tens of pounds underweight and when I input my goal to a higher weight, it tells me my plan is to “maintain my weight” which I do not want.

    Thanks! Great app, hope to see this in a future update!

  2. Heather permalink
    March 22, 2012

    I like this so much more. It has been very helpful so far. Much clearer.

  3. Martin permalink
    March 22, 2012

    I have been using my fitbit since last summer and I notice that you are now running ads in Sparkpeople. Any chance that you will be linking up with Sparkpeople and allow for the importing of food data from there into FitBit? I have been using Sparkpeople for 5 years and I don’t want to have to redo everything I spent the time building in SP in FitBit.

  4. Betty permalink
    March 24, 2012

    New Food Plan features are great!

  5. Chris permalink
    March 26, 2012

    @ David

    You should make an appointment to see a nutritionist who can advise which food types and quantities you should be eating.

  6. MaryAnn permalink
    March 29, 2012

    Since you have how many calories are burned on the dashboard, I think it would be great if your calories consumed would be on the dashboard also.

  7. Terry permalink
    April 22, 2012

    This looks like a perfect match to the MyFitnessPal app. You’ve got the exercise part well covered, they have the food part well covered. Any plans to work a combined product?

  8. Gale permalink
    June 18, 2012

    I wish grams of fat & sugar showed up on the dashboard. I love all the other features & I am totally addicted to my FitBit!!

  9. Ethan permalink
    May 6, 2014

    I was wondering how to see your sugar intake through your food log? I know there is the glucose but I am more just wanting to see how many grams of sugar I am intaking when I log my food and look at the nutritional data.

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