02/17/2015 by | Leave a comment
We’re officially six weeks into the New Year, and we’re here with yet more motivation to keep you going all year long! This time, we’re inviting you to step along with the stars in something we’re calling Celebrity Challenges.
What are Celebrity Challenges, you ask? It’s simple: two celebrities will face off for some friendly competition in a week-long Fitbit Challenge to see who can get the most steps in five days. Everyone can follow along both here and on social media with #FitbitCelebChallenges. On top of that, you can help your favorite contenders along with a $1 charitable donation that will add 10 steps to their overall count. For every challenge, Fitbit will donate an additional $10,000 to the American Heart Association in the name of the celebrity winner.
We’re kicking things off this week with two fashion icons: Victoria’s Secret and Sports Illustrated models Erin Heatherton and Hilary Rhoda! They’ll also be contributing here on our blog with more information on how they manage to work fitness into their busy routines. You can cheer them along throughout the five days.
And the fitness fun doesn’t stop there. Next week we’ll have baseball’s best: San Francisco outfielder and world champion Hunter Pence, and Miami infielder Dee Gordon step up to the plate and competing for the title of Ultimate Stepper!
So who will you be cheering for on the battlefield of steps? Let us know on Twitter using #FitbitCelebChallenges.