Small steps. Big impact.


Prepare for Spring with Violet Flex!


violet FlexWe’re happy to announce yet another new band color for the Fitbit Flex: violet! Violet Flex is available to order today from and, and will be available in Target stores beginning on 2/16.

Violet is just the latest in colored accessory bands that can be used with the Flex, joining other recent additions such as pink and lime. With 8 different accessory colors and Tory Burch accessories on the way, there’s a Flex accessory for every occasion!

15 Responses leave one →
  1. Annemarie Kautz permalink
    February 10, 2014

    Love the Fitbit Flex and have ALL THE COLORS! Ordering Violet today!!! Please make a dark purple and a brown leopard print one too! The only problem with the light colors is that they get dirty and nothing I can do will get them clean!! So maybe red, dark green, purple, brown, royal blue….PURPLE IS BEST!!! Also have the Aria and love all of your products. Started with the Fitbit 206 lost pounds ago and over 200,000 steps!!

    • Anonymous permalink
      March 25, 2014

      Thanks for having a purple band. I am a 78 year old pancreatic cancer survivor. I wear a purple band all the time but it will look so much better with a matching Flex band.

  2. Mitch permalink
    February 10, 2014

    How did you lose 206 pounds with 200,000 steps? I get almost that much a week…

  3. February 11, 2014

    I have the pink one and as Annemarie mentioned it needs a bath. Darker colors would be fab.

  4. Julieann Chapman permalink
    February 11, 2014

    Can you please make the accessory Banda for the fit it flex available in Australia PLEASE !!!!!

  5. Julieann Chapman permalink
    February 11, 2014

    Please make the additional bands available in Australia PLEASE!!!!

  6. Tina permalink
    February 13, 2014

    Would Love to have red as a color as well.

  7. Lynette permalink
    February 17, 2014

    A brown leather-look would be really nice. I have a lot of brown suits and none of the bands work well with them.

  8. Alliandre permalink
    February 23, 2014

    Any colour, but in Italy too please!

  9. Debbie permalink
    March 17, 2014

    I would love to see a blue one for the One!!!

  10. June 13, 2014

    Like others have mentioned, I too would love to see a brown replacement band. I’m also hoping to see a new Flex.

  11. Christopher permalink
    June 15, 2014

    I’d like to see fitbit offer desert tan, sage green, or grey. Military-types might appreciate those colors.

  12. August 11, 2014

    Please make an ankle band to fit the flex. If I’m holding onto the rails of my treadmill or even on a grocery cart, I get no credit for the exercise I am doing. Atleast with it on the ankle it will be a TON more accurate! Thank you!

  13. Kathy permalink
    August 11, 2014

    can you change up the 3 pack color choices? I would love to buy more but at the 3pk prices.

  14. Shannon permalink
    August 21, 2014

    I agree! There are many times that my Flex doesn’t register my steps when I am holding onto by baby’s stroller. We need an ankle band for sure!

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