Small steps. Big impact.

THE FITBIT BLOG

Tech CEOs Marc Benioff and Michael Dell Share How They’re Staying Active

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Marc Benioff and Michael Dell Celebrity Challenge

We love hearing how Fitbit has helped people get more active, whether it’s someone who’s working their way up to a half-marathon or it’s the CEO of a global technology company. With this week’s #FitbitForAHA Celebrity Challenge underway, we asked Marc Benioff, the CEO of Salesforce, and Michael Dell, the CEO of Dell, about how they use Fitbit to get active. Read on to learn about what inspires them, and how they think wearables will change how people view their personal health.

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How Runway Titan Hilary Rhoda Uses Her Fitbit

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Fitbit Celebrity Challenges: Hilary Rhoda vs Erin Heatherton

This week, we’re watching runway titans Hilary Rhoda and Erin Heatherton face off in an epic Celebrity Challenge – our first in a series of challenges to come! Both models are competing to see who take the most steps in five days, and right now #TeamRhoda is in the lead.

In between her busy schedule, we got to sit down and ask Hilary some questions about how she stays fit and uses her Fitbit. Below is part one of three.

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Move More & Make a Difference with Celebrity Challenges

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Fitbit Celebrity Challenges: Hilary Rhoda vs Erin Heatherton

We’re officially six weeks into the New Year, and we’re here with yet more motivation to keep you going all year long! This time, we’re inviting you to step along with the stars in something we’re calling Celebrity Challenges.

What are Celebrity Challenges, you ask? It’s simple: two celebrities will face off for some friendly competition in a week-long Fitbit Challenge to see who can get the most steps in five days. Everyone can follow along both here and on social media with #FitbitCelebChallenges. On top of that, you can help your favorite contenders along with a $1 charitable donation that will add 10 steps to their overall count. For every challenge, Fitbit will donate an additional $10,000 to the American Heart Association in the name of the celebrity winner.

We’re kicking things off this week with two fashion icons: Victoria’s Secret and Sports Illustrated models Erin Heatherton and Hilary Rhoda! They’ll also be contributing here on our blog with more information on how they manage to work fitness into their busy routines. You can cheer them along throughout the five days.

And the fitness fun doesn’t stop there. Next week we’ll have baseball’s best: San Francisco outfielder and world champion Hunter Pence, and Miami infielder Dee Gordon step up to the plate and competing for the title of Ultimate Stepper!

So who will you be cheering for on the battlefield of steps? Let us know on Twitter using #FitbitCelebChallenges.

Activities to Keep Your Heart Healthy

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Since February is American Heart Month, we’ve teamed up with the American Heart Association to bring you heart-healthy tips all month long!

Woman walking a dog

A lot of times, when it comes to fitness we’re focused on a very narrow view, like the numbers on a scale or the calories in our dinners. But when it comes to heart health, there’s more to it.

We asked board-certified cardiologist Tara Narula, M.D., to share her top recommendations for heart-healthy activities:

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American Heart Association Go Red For Women Success Story: Paula Chavez

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This month we’re working with the American Heart Association and inspirational Real Women who have made big, positive changes in their lives through exercise. And we’re helping them go even further, outfitting them with a Fitbit Flex to help take their health and activity to the next level. We’ll be checking in over the next few months with Real Women like Paula to see how Fitbit has motivated them to include physical activity in their daily lives. So stay tuned!

And don’t forget that you can get involved, too. Fitbit Red Flex purchases from May 1st through end of day tomorrow (May 31st) benefit the American Heart Association’s Go Red For Women® movement.

Paula Chavez has two simple messages for women struggling to make health changes: No more guilt. No more excuses. This became her personal mantra following an annual physical a few years ago. 

Paula Chavez

Just 32 at the time, her doctor warned her that some changes had to be made if she were going to live long enough to see her grandchildren. Her goal of better health became even more important last year, after her father passed away from a sudden heart attack.

“My father died before he was able to meet my youngest child and I really struggle with that,” Paula says. “I was passionate about this topic before because of my own health issues. Now I am on a mission to help stop this disease.”

Paula’s journey to better health began after her second child was born in 2010.  She was extremely overweight and battling high cholesterol. “You won’t see a single photo of me from that time because I never went anywhere and didn’t want pictures taken,” she says.

Paula’s shame about her appearance, combined with her doctor’s recommendation that she take cholesterol medication, made her realize it was time to change. “Why would I take medication for something that I knew I could control with diet and exercise?” she asked herself.

Making changes wasn’t easy. Her 70-pound weight loss journey, which took more than a year, began with small steps. She started exercising a little every day and making family recipes healthier. “I’m Hispanic and grew up eating a lot of animal products and thinking you had to fry most things to make them taste good,” she says. “ I didn’t diet to lose the weight. I completely transformed the way I ate.”

Little by little, Paula added more fruits and vegetables to her diet and began cooking differently. Soon healthy living became a family affair. When her husband started getting healthier too, his own cholesterol and blood pressure numbers started to improve. Before her father died, Paula encouraged both him and her mother to transform their eating habits.

Though they lived in Colombia and Paula lives in New Jersey, Paula enjoyed “sharing” family meals again because they talked about the foods they were preparing each day. Sharing what she’s learned with family and friends has become a calling. Paula, a certified fitness instructor, started a free fitness club at a local school one night per week.

She uses social media to share heart-healthy tips and has online “friends” she has never met rooting her on and thanking her for helping them live healthier lives. Her advice for living a heart-healthy life? “Become aware of your family medical history and learn your cholesterol and blood pressure levels,” says Paula.  “Have a conversation with your doctor about your heart disease risk factors and about recommendations for a healthy lifestyle.”

With a part-time job and three children ages 11 months, 3 and 10, Paula can relate to women who are juggling the demands of family and career. But her own health is now top priority. “What good does it do my family if I am not here in the long run to take care of them?” she says. “I am taking care of me and setting an example for my kids, who now see that healthy eating and exercise are just part of our family routine.”

This Mother’s Day, Give a Gift from the Heart, for the Heart with Fitbit Red Flex

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We’re excited to announce another new band color for the Fitbit Flex: Red! And the best news? Throughout May 2014, Fitbit will donate $10 for every Red Flex wristband and $2 for every Red Flex accessory band sold to the American Heart Association‘s Go Red For Women® movement for a total of $50,000.

Red Flex is available now exclusively at Fitbit.com and Verizon.