Small steps. Big impact.


Watch this Fitbit Cameo on NBC’s “Parenthood”


Are you a Parenthood fan? If so, you probably caught Fitbit co-starring in Thursday’s episode on NBC.

For Zeek’s (Craig T. Nelson) birthday, the fam gifts him a Fitbit to help get him into shape after his doctor’s recommendation to have heart surgery. We think it’s a great gift. But the tasteless gluten-free cake? Not so much.

Just click play on the video above—we’ve got it all queued up for you.

Fitbit Success Stories: Martha D.


Fitbit Success Stories is a recurring feature on the Fitbit Blog. You’ll read inspirational and personal stories about Fitbit users who have achieved amazing things as a result of their Fitbit tracker, diet, exercise, and sheer ambition.

martha success stories copy

Oh how I wish I could’ve blamed being overweight on my thyroid or some other physical disability. I’ve had tests done and my metabolism is perfect. So why have I fought the battle of the bulge my whole life? Ready for a shock? I ate too much!

Here I am, 57 years-old and a retired Naval officer. Yes, I was always fighting the weight standards when I was in the service. When I retired, however, it was, “Woohoo, I don’t have to do mandatory physical training (PT) anymore. No more semi-annual PT tests! No more getting the measured by the dreaded tape and trying to suck as much in as I could without being too obvious!”

So on January 1, 2014 the Flex went back on my wrist and I was underway. My goal was to lose 105 lbs.

And because of my decision to not exercise or eat well, the weight piled on. And on and on.

In May 2013, I bought a Fitbit Flex and I started watching what I was doing. And it started to work. But then some “life” moments happened and I put it away, then put back on what I’d lost plus 20 lbs more.

In December 2013, I had a serious talk with myself. I said, “Look you are either going to get this darn weight off or just throw in the towel and blow up until you have a heart attack. You have a military reunion in June 2015 so you have got to start now or totally embarrass yourself with your “plump” (to put it kindly) appearance.” I chose to get the weight off.

So on January 1, 2014 the Flex went back on my wrist and I was underway. My goal was to lose 105 lbs. read more

Tory Burch for Fitbit Accessories Collection Now Available for Pre-Sale


Screen Shot 2014-07-15 at 9.56.18 AM

It’s the moment you’ve been waiting for—the Tory Burch for Fitbit accessories collection officially launches today! The collection is designed exclusively for Fitbit Flex, and includes an elegant brass pendant and bracelet, along with patterned silicone wristbands for everyday style.

Turn your Flex into a fashion piece with the exclusive collection of chic accessories designed by Tory Burch, now available for pre-sale.

Here are the details of the collection: read more

This Mother’s Day, Give a Gift from the Heart, for the Heart with Fitbit Red Flex

| 1 Comment


We’re excited to announce another new band color for the Fitbit Flex: Red! And the best news? Throughout May 2014, Fitbit will donate $10 for every Red Flex wristband and $2 for every Red Flex accessory band sold to the American Heart Association‘s Go Red For Women® movement for a total of $50,000.

Red Flex is available now exclusively at and Verizon.