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THE FITBIT BLOG

The 2014 Fitbit Holiday Gift Guide

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It’s December. And you know what that means: it’s holiday gift guide time, y’all! With all the products in the Fitbit family, you may be thinking, “What Fitbit product is best for the active peeps in my life?”

Fear not—we’re here to help. Enter the 2014 Fitbit Gift Guide, designed specifically to map your path to the perfect holiday Fitbit gift. So click on the image above for the full-size version and have at it.

You can purchase your Fitbit products right here, including the brand new Fitbit Charge. And don’t forget, we have a limited-time-only selection of new Fitbit apparel—get it before it’s gone!

Bundle of Love: Score a Fitbit Flex with Nokia + AT&T

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Here’s a sweet deal if you’re want to pair the Fitbit Flex with the latest Smartphone from AT&T. The new Nokia Lumia 830—powered by the latest version of Windows Phone 8.1—will be available in the U.S. for the first time.

The Lumia 830 will be available on Nov. 7 online exclusively at AT&T.com and in AT&T retail stores. read more

Fitbit on The Daily Show with Jon Stewart

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First Colbert, now Stewart! On last night’s new episode of The Daily Show with Jon Stewart, guest author David Rose talks to Jon about his new book “Enchanted Objects.”

Scroll to about 18:45 where David mentions about how his family uses Fitbit as a “way to keep everybody healthy.” You can check out the video directly on The Daily Show’s site!

Tory Burch for Fitbit Accessories Collection Now Available for Pre-Sale

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It’s the moment you’ve been waiting for—the Tory Burch for Fitbit accessories collection officially launches today! The collection is designed exclusively for Fitbit Flex, and includes an elegant brass pendant and bracelet, along with patterned silicone wristbands for everyday style.

Turn your Flex into a fashion piece with the exclusive collection of chic accessories designed by Tory Burch, now available for pre-sale.

Here are the details of the collection: read more

American Heart Association Go Red For Women Success Story: Paula Chavez

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This month we’re working with the American Heart Association and inspirational Real Women who have made big, positive changes in their lives through exercise. And we’re helping them go even further, outfitting them with a Fitbit Flex to help take their health and activity to the next level. We’ll be checking in over the next few months with Real Women like Paula to see how Fitbit has motivated them to include physical activity in their daily lives. So stay tuned!

And don’t forget that you can get involved, too. Fitbit Red Flex purchases from May 1st through end of day tomorrow (May 31st) benefit the American Heart Association’s Go Red For Women® movement.

Paula Chavez has two simple messages for women struggling to make health changes: No more guilt. No more excuses. This became her personal mantra following an annual physical a few years ago. 

Paula Chavez

Just 32 at the time, her doctor warned her that some changes had to be made if she were going to live long enough to see her grandchildren. Her goal of better health became even more important last year, after her father passed away from a sudden heart attack.

“My father died before he was able to meet my youngest child and I really struggle with that,” Paula says. “I was passionate about this topic before because of my own health issues. Now I am on a mission to help stop this disease.”

Paula’s journey to better health began after her second child was born in 2010.  She was extremely overweight and battling high cholesterol. “You won’t see a single photo of me from that time because I never went anywhere and didn’t want pictures taken,” she says.

Paula’s shame about her appearance, combined with her doctor’s recommendation that she take cholesterol medication, made her realize it was time to change. “Why would I take medication for something that I knew I could control with diet and exercise?” she asked herself.

Making changes wasn’t easy. Her 70-pound weight loss journey, which took more than a year, began with small steps. She started exercising a little every day and making family recipes healthier. “I’m Hispanic and grew up eating a lot of animal products and thinking you had to fry most things to make them taste good,” she says. “ I didn’t diet to lose the weight. I completely transformed the way I ate.”

Little by little, Paula added more fruits and vegetables to her diet and began cooking differently. Soon healthy living became a family affair. When her husband started getting healthier too, his own cholesterol and blood pressure numbers started to improve. Before her father died, Paula encouraged both him and her mother to transform their eating habits.

Though they lived in Colombia and Paula lives in New Jersey, Paula enjoyed “sharing” family meals again because they talked about the foods they were preparing each day. Sharing what she’s learned with family and friends has become a calling. Paula, a certified fitness instructor, started a free fitness club at a local school one night per week.

She uses social media to share heart-healthy tips and has online “friends” she has never met rooting her on and thanking her for helping them live healthier lives. Her advice for living a heart-healthy life? “Become aware of your family medical history and learn your cholesterol and blood pressure levels,” says Paula.  “Have a conversation with your doctor about your heart disease risk factors and about recommendations for a healthy lifestyle.”

With a part-time job and three children ages 11 months, 3 and 10, Paula can relate to women who are juggling the demands of family and career. But her own health is now top priority. “What good does it do my family if I am not here in the long run to take care of them?” she says. “I am taking care of me and setting an example for my kids, who now see that healthy eating and exercise are just part of our family routine.”

This Mother’s Day, Give a Gift from the Heart, for the Heart with Fitbit Red Flex

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We’re excited to announce another new band color for the Fitbit Flex: Red! And the best news? Throughout May 2014, Fitbit will donate $10 for every Red Flex wristband and $2 for every Red Flex accessory band sold to the American Heart Association‘s Go Red For Women® movement for a total of $50,000.

Red Flex is available now exclusively at Fitbit.com and Verizon.

 

Prepare for Spring with Violet Flex!

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violet FlexWe’re happy to announce yet another new band color for the Fitbit Flex: violet! Violet Flex is available to order today from Fitbit.com and Target.com, and will be available in Target stores beginning on 2/16.

Violet is just the latest in colored accessory bands that can be used with the Flex, joining other recent additions such as pink and lime. With 8 different accessory colors and Tory Burch accessories on the way, there’s a Flex accessory for every occasion!

Announcing the Tory Burch for Fitbit accessory collection

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Tory Burch for Fitbit pendant

Fashion Meets Fitness

We’re excited to announce that we’re partnering with Tory Burch to develop a collection of stylish accessories for the Fitbit Flex! This Spring, you’ll be able to purchase pendants, bracelets, and wristbands designed by Tory Burch that will hold the Fitbit Flex tracker, transforming your Flex into a super-chic accessory.

We’ve always said that one size doesn’t fit all when it comes to fitness tech, and by fusing fashion with fitness we hope to give you yet another way to get active and stay in style at the same time.

Tory Burch bracelet design

The Tory Burch for Fitbit accessories collection will be available in Spring of this year through Fitbit.com and ToryBurch.com, and will be sold separately from the Fitbit Flex.

You can be among the first to know when the Tory Burch accessories become available by signing up here, and stay up to date with all the latest at Fitbit by following us on Facebook or Twitter.

Burn Fitbit Calories to Support the Philippines with The Weightless Project and Deepak Chopra’s Foundation

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We’re excited to announce our partnership with The Weightless Project! For every 1,000 calories you burn on your Fitbit, The Weightless Project will donate $1 (up to $10,000) to fight both obesity and hunger. This month, all funds support the relief in the Philippines via the Chopra Foundation.

It’s super easy to get started. Just head over to The Weightless Project and link up your Fitbit.

After December, all calories expended and proceeds raised will go to organizations fighting hunger and starvation. Now get burning!

Band together to fight breast cancer

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In honor of Breast Cancer Awareness month, Fitbit is introducing a new pink band for Flex and will donate $10 to the American Cancer Society for every pink Flex sold during the month of October.

We’re excited to be taking a step towards supporting breast cancer awareness & research. Supporting the American Cancer Society is a natural fit for us, too. According to the ACS, one of the most important things you can do to stay healthy overall is to be physically active on a regular basis and eat healthy. These are of course two things that Fitbit has always been a big supporter of, and our partnership is an extension of that.

With the new Pink Flex, you can take the step towards being more active yourself, and support the ACS while you’re at it. Being more aware of how much you move throughout the day can help motivate you to make fitness a lifestyle.

This new pink band is available at Apple stores and at Fitbit.com. Together, we can help support awareness and research to fight breast cancer.

[Update 10/8: We’ll be selling the pink band separately on Fitbit.com starting on 10/22!]