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THE FITBIT BLOG

Prepare for Spring with Violet Flex!

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violet FlexWe’re happy to announce yet another new band color for the Fitbit Flex: violet! Violet Flex is available to order today from Fitbit.com and Target.com, and will be available in Target stores beginning on 2/16.

Violet is just the latest in colored accessory bands that can be used with the Flex, joining other recent additions such as pink and lime. With 8 different accessory colors and Tory Burch accessories on the way, there’s a Flex accessory for every occasion!