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Tory Burch for Fitbit Accessories Collection Now Available for Pre-Sale


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It’s the moment you’ve been waiting for—the Tory Burch for Fitbit accessories collection officially launches today! The collection is designed exclusively for Fitbit Flex, and includes an elegant brass pendant and bracelet, along with patterned silicone wristbands for everyday style.

Turn your Flex into a fashion piece with the exclusive collection of chic accessories designed by Tory Burch, now available for pre-sale.

Here are the details of the collection:


tb11Tory Burch for Fitbit Metal Fret Pendant ($175): Made of brass and based on the decorative, open fretwork that’s a Tory Burch signature; the pendant is suspended from a chain







tb12Tory Burch for Fitbit Metal Hinged Bracelet ($195): Made of brass with decorative, open fretwork and a secure, easy-access latch on the back







Tory Burch for Fitbit Silicone Printed Bracelet ($38): With an adjustable closure and a secure, easy-access holder for the device, it’s available in Tory Burch signature colors and prints (Tory Navy Multi/Shiny Brass, Fuchsia Multi/Shiny Brass)


To stay active and show off your style at the same time, head over to the Tory Burch for Fitbit page.

59 Responses leave one →
  1. Ana permalink
    July 15, 2014

    Love the pendant, cool design but I really dislike the color and price.
    Would love to see other pendant options.

    • Una FitzGerald permalink
      August 8, 2014

      Yeah – the bracelets and pendant are way too expensive. My teenage daughter says she’l use a stencil to spray-paint some patterns onto the bracelets. Worth a try I think.

  2. Karen P. permalink
    July 15, 2014

    The bracelet is not available according to the website.

    • Chris permalink*
      July 16, 2014

      Hey Karen – Try now. All the products are back up for pre-order.

  3. swissk745 permalink
    July 15, 2014

    Love the new metal items, but I can’t see spending $200 on them.

  4. Shelley permalink
    July 15, 2014

    Some pre – order. Only the pendant showing available for pre-order.

  5. Cyndie Dyer permalink
    July 15, 2014

    I was really excited that a designer would style a new clasp. But the metal cuff is too expensive for me, and I prefer the original plain bands to these printed ones that use the same style clasp anyway. Oh, well. At least there is an option now for those who want to dress up and still count steps. Please keep trying.

  6. Sheila permalink
    July 15, 2014

    Beautiful bracelet! Would be fantastic to have one with a watch in it!!!

  7. theresa permalink
    July 15, 2014

    When can I order ?

    • Chris permalink*
      July 16, 2014

      Hi Theresa – You can pre-order now right here.

      • Jr Batie permalink
        July 19, 2014

        Only metal bracelet and pendant, and black bracelet are showing up. What happened to the navy and fuchsia options?

  8. Ashley permalink
    July 15, 2014

    These are beautiful…..but a little pricey. Why can’t we get the regular silicone band in gold or silver or rose gold. Just need something a little more fancy for work. Can’t justify the splurg for the Tory Burch accessories, but I could deal with buying a silicone band so I can wear my fitbit to work.

  9. selena permalink
    July 15, 2014

    I’m embarrassed to say I will likely buy them all…The brass bracelet will be first on my list:)

  10. Eling Ho permalink
    July 15, 2014

    Am interested!!

  11. Julieann Chapman permalink
    July 15, 2014

    Wow!! I love these these & can’t wait to get my hands on the Brass one.

  12. Yolanda Muse Moore permalink
    July 15, 2014

    They look nice. I’ll have to save up to get one though!!

  13. Jill Heuer permalink
    July 15, 2014


  14. egger nicole permalink
    July 16, 2014

    Please, i want the yellow metal armband!

  15. Dawn Gammon permalink
    July 16, 2014

    Would like to see something more stylish for the fitbit one model.

    • Lauren permalink
      July 18, 2014

      Yes! Can we have some nicer accessories for the Fitbit One instead of just the Flex?

    • Pauline permalink
      July 22, 2014

      Me too. Will there be any pendants that will fit the One model?

  16. Monica permalink
    July 18, 2014

    I would love a pretty bracelet for my FitBit One!!!!!! Are there any plans for that? The whole reason I didn’t get the flex was design (or lack thereof) and felt the need to conceal versus show a rubber band on my wrist with my office clothing. I hope you are considering an expansion to the FitBit One!!!

  17. sarah Monahan permalink
    July 21, 2014

    it only shows a solid blue for $99 where is the pink printed for $38 in the Tory Birch web site?

  18. Maria Amato permalink
    July 21, 2014

    Will the Fitbit accessories be available in the Tory Burch Boutiques? I live in the Boston area. If they will be, when will they be available in the stores?

  19. stephanie permalink
    July 21, 2014

    i love this bracelet but it’s way too expensive! i can buy two fitbit flex for that price! if we could get some more bracelet options though i hope there will be a silver, gold, or maybe gunmetal color option! :D

  20. July 22, 2014

    I love my Fitbit One but it would be nice to have other options than black and burgundy to choose from. I would love to give as a gift but they are a bit blah color-wise. I also wish you would do a watch style like the Force as I use my One for that anyway but if it’s on my bra I feel a bit funny going digging in public! Also, craning your neck is not always the most comfy. I don’t have a smartphone to sync to so the One fits my requirements while performing the same function as the Flex. New accessories would be nice…..

  21. Antoinette Lynch permalink
    July 23, 2014

    The link keeps bringing me to the dashboard – help!

  22. Leni permalink
    July 23, 2014

    Can I get the bracelet in silver?

  23. Frae permalink
    July 28, 2014

    are they still a available for pre-order?

  24. Shannon permalink
    July 28, 2014

    I just checked and the brass bracelet is not available. When exactly will these be shipped if there is only pre-sale available?

  25. Tina permalink
    July 30, 2014

    This may sound a little silly but are the silicone bands like sleeves for the flex?

  26. Koen permalink
    August 4, 2014

    One Size fits all does not fit all; I have heard that the bracelet is a little of 6 inches in diameter which may be too small for most women unless you are a super model, would have been nice if they had followed the fitbit model of having 2 sizes.

  27. August 5, 2014

    First the zip-clip fell off and I lost it…. then I purchased the flex hoping it would have a more secure attachment… but the snap eventually keep on opening and falling off until it fell off one more time and I couldn’t find it. Can you make a the fitbit with a watchband type clasp. The kind that uses a metal pin thought the band holes…. like normal secure watch bands… So it would not so easy unattached? Can it be designed for active men….george

  28. Katherine Davis permalink
    August 5, 2014

    I like the new jewelry, but I never wear anything that color. We really need something in silver color family….also, I won’t pay more for the bracelet or necklace than I did for the Fitbit!

  29. Anonymous permalink
    August 5, 2014

    How about a pendant for One?

    • Rosie D. permalink
      August 5, 2014

      Not sure if the pendant doesn’t cause some distorted readings, but something like a magnetic brooch for the One would be great! Any thoughts on water proof enclosures for the One yet?

  30. Kathy Harrison permalink
    August 6, 2014

    Is there a band available for swimming? I’m disappointed I can’t wear my fitbit in the pool and don’t get the credit for swimming. Is this in the design works?

  31. August 7, 2014

    Love the idea of these but:

    Can you get a designer to produce accessories for men too (NOT bracelets)?
    Can we get these to fit the One instead?


  32. Jennifer permalink
    August 7, 2014

    I’d love to see some silver styles.

  33. Candi permalink
    August 12, 2014

    Dangnabit…What about us? We need a bracelet for the Fitbit One. And yes, I’m pouting in the corner! (<)

  34. Richard permalink
    August 14, 2014

    Would love to see a Fitbit bracelet for men!.

  35. Anonymous permalink
    August 18, 2014

    I had the same problem with bot the pink and blue. They are not the exact same design, eyelet cut, as the original Fitbit silicone bands which causes it to come unfastened as fall off. I even had an elastic band around it and it came off. I lost mine 3 times in the first 2 days. I had to return them. They definitely still have some kinks to work out on the silicone bands. They were beautiful though, just wouldn’t stay clasped.

  36. Barbara permalink
    August 18, 2014

    I love the idea of the metal bracelet but way too expensive. Is there going to be other options?

  37. August 19, 2014

    What about us? We need a bracelet for the Fitbit One. We were the original buyers and we are not getting the same consideration as more recent buyers

  38. August 19, 2014

    The silicone bracelets have been getting horrible reviews as the clasps do not stay tight and many have been losing theirs. I will be canceling my order. So dissapointed.

  39. Suzi McInerney permalink
    August 20, 2014

    How can I preorder the bracelet?

  40. Suzi McInerney permalink
    August 20, 2014

    Also does it work for the One?

  41. Felicia Fisher permalink
    August 22, 2014

    I was so excited when I saw the new design I really love the idea, but the price is way to much. I’ll stick with my regular bands.

  42. Sharyl permalink
    August 22, 2014

    I cannot wear mine at work and was looking for an ankle bracelet. They really don’t make these bands for big people? Thought I’d find an XL band and be good but they only come in P/S and M/L? anyone have Ideas?

  43. gail mcintyre permalink
    August 24, 2014

    wish they bracelet came in silver color

  44. August 31, 2014

    it would be nice to have a water proof cover for the fitbit one that I can use to swim, which is quite often….also something decorative like you are already working on but nickel free. I don’t have the type of $ that is currently priced for the copper designs…so cheaper & nickel free would be really awesome….and of course a water proof cover would be great !!!!

  45. September 2, 2014

    I would like something in silver.

  46. Eileen permalink
    September 3, 2014

    Will you ever have a bracelet or pendant for the Fitbit Zip?

  47. September 3, 2014

    1 – The Tori Burch site only gives one size ‘OS’ for the bracelet, and that doesn’t show up on thier sizing chart – so what size is it?
    2 – Is the band brass with a coating to prevent skin going green or is it gold plated with no lacquer or wax coating?
    I love the design, and the idea – but information is a little lacking here!

  48. Anonymous permalink
    September 9, 2014

    That would be nice uh? I think I will try ETSY and see if anyone there makes a cuff for my fitbit!

  49. Billie permalink
    September 16, 2014

    Could you make team bands like college and NFL, ect.

  50. Jane permalink
    September 17, 2014

    I agree that this is too expensive, not my vibe – and too small! Fortunately, in my quest to give my Fitbit some style, I ended up finding another option. Check out a new site called Bytten. They sell super cute metal and plastic accessories that go over the bands that you already own — soo cute! I bought a silver cover and get tons of compliments from people about my beautiful bracelet – and I tell them it is actually a Fitbit!! Definitely check them

  51. Kristine permalink
    September 18, 2014

    Love the bracelet – but not the gold/brass metal…any chance getting it in sterling silver?!

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