Small steps. Big impact.


Wrist Tracking and More with Fitbit Flex


We are so thrilled to be announcing Fitbit Flex to everyone. For many years, we managed to keep our research team very busy developing the technology to make Flex, our first wristband product, work the way we want it to work. We wanted to make sure we captured actual steps taken without capturing “steps” from everyday hand motions, like typing, gesturing, or even eating.

One big challenge we faced was that while we managed to not calculate steps from these sitting activities (eating), and avoid steps from driving, we wanted to capture steps when you’re walking but your hands are held still. When would this happen? Well, walking with a stroller of course! It’s actually a common complaint among wrist tracker users. To determine the right algorithms to sense and capture these steps required lots of development and testing.  If you have been near our office in San Francisco, you would have seen many researchers running up and down the street with strollers, wired with all these gadgets to see how we can capture those movements.

Additionally, we waited until now to launch a wristband because we wanted to be able to offer wireless syncing with Android phones as well as iPhones, iPads, and iPods with Bluetooth 4.0. We’re very excited to announce that our products will start syncing with the Samsung Galaxy SIII and Samsung Note 2 in late January/early February, and more devices will follow soon! Viva la mobile!

To keep up with all of our new developments and let us know what you think of Flex, make sure to “Like” us on Facebook or follow us on Twitter!

New Year’s Resolutions — Achieving the Right Ones!


New Year’s resolutions are practically made to be broken. How often have we made a promise to ourselves to get fit, lose a lot of weight, eat healthy, or some other grand task to be completed in 365 days’ time, only to break it within the first 30 days? Avoid the disappointment, and see how easy it is to stick to your resolutions (and achieve these big results) with just a few tips from Fitbit.

Serengeti - 500 miles

Serengeti - 500 miles

1. Focus on everyday changes

To avoid disappointment, experts say we should make small, daily changes that are easy for us to incorporate every day. We at Fitbit believe wholeheartedly in that philosophy! Little daily changes, like walking around the block at lunch or parking in the farthest spot in the lot, can add up to something big. To help you see how these little daily changes add up, our Fitbit trackers track every step you do 24 hours a day. By seeing how much they move (in real time), our users say they walk 40% more each day to hit the recommended 10,000 steps a day. Which, when you add it up over the course of a year, is over 500 miles! That’s basically like walking the distance around the Serengeti.

2. See the Big Picture

Experts advise that we’re far more likely to reach our goals if we can see the big picture; and we’re much less likely to not get disappointed (and throw in the towel) when we hit a bump in the road. With all our Fitbit devices, you can see how well you have been doing this past week, month, or even year. Your data syncs automatically to your online and mobile account, so you can see your progress and trends with a click of a button.

3. Have Fun

Resolutions tend to fall to the wayside when it feels like work. Fitbit keeps you motivated each day with fun things to keep you active. You can earn fitness badges and join in healthy competitions with friends and family to see who walks more. Fitbit will send you weekly reports to celebrate your progress or cheer you on to keep you motivated. And with the Fitbit Aria Wi-Fi scale, there is no need to fear the numbers. Because it tracks weight, BMI, and % body fat trends over time, you will always know where you stand (pardon the pun).

Know someone who might be interested in a healthy 2013? Tell them about Fitbit Zip, Fitbit One, and our Fitbit Aria Wi-Fi Smart Scale. Interested in learning more about the products? Check us out on Interested in giveaways/meeting other Fitbit Fans, join us on Facebook or Twitter.