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Announcing the Tory Burch for Fitbit accessory collection


Tory Burch for Fitbit pendant

Fashion Meets Fitness

We’re excited to announce that we’re partnering with Tory Burch to develop a collection of stylish accessories for the Fitbit Flex! This Spring, you’ll be able to purchase pendants, bracelets, and wristbands designed by Tory Burch that will hold the Fitbit Flex tracker, transforming your Flex into a super-chic accessory.

We’ve always said that one size doesn’t fit all when it comes to fitness tech, and by fusing fashion with fitness we hope to give you yet another way to get active and stay in style at the same time.

Tory Burch bracelet design

The Tory Burch for Fitbit accessories collection will be available in Spring of this year through and, and will be sold separately from the Fitbit Flex.

You can be among the first to know when the Tory Burch accessories become available by signing up here, and stay up to date with all the latest at Fitbit by following us on Facebook or Twitter.

152 Responses leave one →
  1. February 4, 2014

    Sweet! Can’t wait! Keep me posted!

  2. Cath Alexis permalink
    February 4, 2014

    YAY! LOVE IT! Just make a few sizes ok? I need a larger bracelet than some – I buy 8 inch bracelets and there’s no fat there!

  3. Terri Medrano permalink
    February 4, 2014

    Interested to see when it comes out!

  4. Kelly permalink
    February 4, 2014

    This is genius… I wear my fit bit all the time and hate how it doesn’t match all my beautiful jewelry.

  5. Linda Caviness permalink
    February 4, 2014

    I absolutely love my fitbit!!!!!

    • Anonymous permalink
      February 4, 2014

      me too. Bummed I already have one now (almost).

  6. Beth Driskill permalink
    February 4, 2014

    Let me know when these are available.

  7. Some Woman over 40 permalink
    February 4, 2014

    Can you collaborate with other designers? I like the idea of something that doesn’t look so athletic…but some of us wouldn’t be caught dead wearing that paticular designer. How about something middle of the road like…Fitbit by Nordstorm or Fitbit by Fossil or Fitbit for Henri Bendel.

    • Angela permalink
      February 4, 2014

      Fitbit by Tiffany would be nice.

      • nicky permalink
        February 5, 2014

        genius could not agree more match my sunglasses and specs, evil eye one would be good

    • Anonymous permalink
      February 4, 2014

      I like this idea. Love Fossil.

    • Christina permalink
      February 4, 2014

      Fitbit by Henri Bendel!

    • Alex permalink
      February 20, 2014

      Fitbit by Fossil would be awesome. I actually thought of that and googled it wondering if anyone else saw the connection of a Beautiful watch by Fossil and the technology of FitBit. Please make it happen!!

    • Brittany permalink
      March 7, 2014

      Fitbit by Fossil please! :)

  8. Linda permalink
    February 4, 2014

    Look really good…a good thing and yet my question: “Will it not work with the Force???” and why not???

    • Anonymous permalink
      March 10, 2014

      The Flex is a small device that you can take out of the wristband and place into other wristbands. Force doesn’t have this feature so I doubt it will be getting any of these.

    • Courtney permalink
      March 25, 2014

      The Force does not have a removable dongle like the Flex has, therefore you can’t take it out and put it into a new bracelet like the one shown above :(

  9. Andree permalink
    February 4, 2014

    What about for the Fitbit One??? That would be nice.

    • Jennifer permalink
      March 7, 2014

      Yes! I am tired of the fact that my One, which can tell time and display all my stats, ends up hidden away all day clipped to my bra. I would love a bracelet or pendant for it.

    • Lindsay permalink
      April 24, 2014

      I totally agree. I don’t know why more accessories aren’t being done for the one. The one is a much better, more flexible product if you had the right accessories for it. If I had the option to wear it as a watch or on my bra or in my pocket, depending on what I’m wearing, it would be perfect. And unlike the flex it actually could be a watch and have functionality too.

    • July 30, 2014

      I’d also like something for my fitbit one — a necklace would be perfect! I guess the ONE will not fit into the Tory Burch necklace.
      Fossil is a nice idea too.

    • Sara permalink
      August 10, 2014

      I have been waiting anxiously for the Fitbit Tory Burch accessories and am now sad that it does not work with my One. I thought I’d be able to insert it into a necklace or bracelet. Alas. Also recently replaced my One after losing it and would have bought a Flex had I realized the One wouldn’t be part of the Tory line.

  10. Gill permalink
    February 4, 2014

    If you would like me to trial it I would be more than happy! Have recommended Fitbit to all my friends!

  11. Joelyn permalink
    February 4, 2014

    This makes me happy . I’m looking forward to seeing what is made.

  12. February 4, 2014

    Please tell me this will be for ALL Fitbit styles..I own the ONE and would love a waterproof, cute, cool holder…:)

  13. Lianne permalink
    February 4, 2014

    This is awesome! Can’t wait!

  14. Michelle permalink
    February 4, 2014

    The force too please!!!

  15. Helen horn permalink
    February 4, 2014

    Great idea

  16. Tina permalink
    February 4, 2014

    Yes! Looking forward to Spring!

  17. Angela permalink
    February 4, 2014

    This is such an exciting announcement. I was in a meeting last Fall and my mind was daydreaming about something like this, after I had been at a formal event, but wore my slate Fitbit Flex, because I wanted to get my steps counted.

    I am so looking forward to what will be available. Fitness meets dressy fashion!

  18. Sue permalink
    February 4, 2014

    Great idea, but Tory Burch is not my favorite… think about expanding to some other designers and also make something like a necklace to hold the Zip!

    • Anonymous permalink
      April 8, 2014

      Agree but I’m going after the Tory Burch designs regardless. I’m so excited for something fashionable!

  19. Jen permalink
    February 4, 2014

    Maybe something for the Force too!

  20. jnev204 permalink
    February 4, 2014

    love this idea and will be anxiously waiting!!!

  21. Terry permalink
    February 4, 2014

    Please make something for the One as well. I wear it every day, would love something cute (and hopefully waterproof!) to wear it in.

  22. Spring permalink
    February 4, 2014

    Yes force too!!

  23. February 4, 2014

    This sounds great! I’d be more than happy to be a tester, too! 😉

  24. Barb permalink
    February 4, 2014

    Sign me up! Fabulous idea!!

  25. Martha permalink
    February 4, 2014

    So smart!!

  26. Dee permalink
    February 4, 2014

    I would love to wear a fitbit pendant!

  27. Brenda permalink
    February 4, 2014

    If you would like me to trial it I would be more than happy! Have recommended Fitbit to all my friends!

  28. Julieann Chapman permalink
    February 4, 2014

    Wow can’t wait for these to be launched. Please tell me they will be available in Australia

  29. shelly g permalink
    February 4, 2014

    great news – it’s nice to have more options than black , which I wear 24/7

  30. Martha Saffran permalink
    February 4, 2014

    Looking forward to Spring!!!

  31. Aurellia permalink
    February 4, 2014

    This will be fantastic…..Please don’t forget The Force!

  32. Anonymous permalink
    February 4, 2014

    The force too!!!! Please!!!!

  33. Grace permalink
    February 4, 2014

    I love Tory and fitbit. I sent emails last year about stylish bracelets so thanks for listening. Thanks for making my day.

  34. Anonymous permalink
    February 4, 2014

    How about something for the guys? Fossil would work for me…

  35. Robin permalink
    February 4, 2014

    Yes! I’d vote for that!

  36. Sherry permalink
    February 4, 2014

    I was just thinking about this, this morning. That I wish fitbit would look good with my business atire. You must have read my mind!! Keep me posted, I am definately in!!!

  37. February 4, 2014

    I’d love to see something for the Zip. I’ve seen custom necklace holders for the One on etsy.

  38. John permalink
    February 5, 2014

    Neat-o! It’s about time. I’ve been looking all over for a third-party wristband. This is a brilliant move.

  39. Christina permalink
    February 5, 2014

    Joining the chorus for the Flex also….I found a bangle that is wide enough to hide it when I am at work, but would rather have something designed to fit the force inside it…..

  40. Deanna permalink
    February 5, 2014

    I love love love TB. Can’t wait!

  41. Becca permalink
    February 5, 2014

    Now you need to make it compatible with the One too! I’d love to be able to do more than just clip it underneath my clothes!

  42. Nita permalink
    February 5, 2014

    I love my jewelry so this is going to be awesome to have a fitbit flex hidden in something beautiful. I can’t wait. I hope you’ll show us some sneek peeks.

  43. Robin smith permalink
    February 5, 2014

    We need a pretty Fitbit Force!!!!

  44. The Forgotten Country permalink
    February 5, 2014

    Sound great, will this also be available in Austraila? I am still waiting for the coloured wrist bands to be available in Oz. Any updates on this?

  45. Sherri permalink
    February 6, 2014

    Can’t wait!! Love this designer and it will be nice to not have my band stick out so bad against all my jewelry. Will it be water-proof too?

  46. Anonymous permalink
    February 6, 2014

    Please don’t forget the One!

  47. Ruth Ann permalink
    February 6, 2014

    This is a great start!!! I have a One and would buy this stuff for the One. I would buy a Force if you had something pretty for it. I will not buy a Flex.

  48. Kathleen Golden permalink
    February 9, 2014

    Fitbit by Kate Spade would be nice, also. Thank you for doing this with Tori for a start. I often don’t wear my device when seeing clients and wearing business clothes due to the over sporty look.

  49. denise permalink
    February 10, 2014

    great idea, finally, i bought a rose gold nike fuel band but it totally stinks. i use it as a watch and continue to keep my fitbit One in my pocket. hate the look of the flex and the force… not pretty at all.

    but love fitbit.. great company. not fond of tori burch tho..

    fitbit balenciaga anyone??

  50. Myra permalink
    February 11, 2014

    I hope they will make something for the Force! A very simple stainless steel or silver (sterling so it wont turn) bracelet that looks like a cuff bracelet would be something anyone could wear.

    • Alliandre permalink
      February 23, 2014

      Agree, that’s indeed a great idea!

    • March 7, 2014

      Yes! Agreed. I won’t buy the gold but would be all over simple silver or stainless.

    • Jpurple permalink
      July 16, 2014

      I would love a stainless steel or silver cuff for my force. Great idea!!!

  51. Merri permalink
    February 11, 2014

    Why only for the flex? I want one for the force!

  52. Vicki permalink
    February 14, 2014

    How about an anklet?

  53. William permalink
    February 18, 2014

    Don’t forget the Force! My wife would enjoy something a little more stylish for hers.

  54. February 18, 2014

    Love this – finally a fitbit that we can wear out at night!!!!

  55. Kim permalink
    February 19, 2014

    What price-point are we looking at for the new jewelry? And will it only be in gold? Or will silver be available, too? I have jewelry in each tone and would like both options. :)

  56. February 20, 2014

    I can’t wait! I love Tory Burch. Was just about to buy the Force but now I’ll hold off in case/until there are these super cool options for it too. Nice job Fitbit!!!

  57. Christina permalink
    February 20, 2014

    I want it now!!!!

  58. Alliandre permalink
    February 23, 2014

    p.s. Fitbit by Armani would be AWESOME. Oh yeah :-)

  59. Nicole permalink
    February 24, 2014

    Please don’t just limit this option to the Flex. We would love to see beautiful pendants and bracelets for the One and Zip as well.
    I’m really surprised you don’t offer different varieties of holders already.

  60. Barbara permalink
    February 25, 2014

    Having something more fashionable to wear instead of the casual rubber band that the tracker is carried in now is an awesome move! I love to accessorize and this is a solution to what I’ve been looking at as the only negative about the fitbit. Whatever is offered has got to be better than having very little or no choice at all! It will be interesting to see what is going to be offered and expand from there! I’m looking forward to having a fitbit wardrobe!

  61. Cheryl Manson permalink
    February 26, 2014

    I wear the Fitbit One on my bra and would love a removable clip that is nude colored so it doesn’t show through light colored blouses. I have the burgundy now and love it except when wearing light colored tops.

  62. Anna-Marie permalink
    February 27, 2014

    This is exactly what I’ve been waiting for… Will certainly be one of the first’s to purchase!

  63. deanna permalink
    March 7, 2014

    Can’t wait!

  64. Jane Mitchell permalink
    March 7, 2014

    I have been holding out for a Fitbit Force then I saw where Fitbit partnered with Tory Burch to make it more stylish so I’ve waited even longer. Are you going to make one for the Force or is it just the Flex?

  65. Suzan permalink
    March 7, 2014

    How much longer til it is available? Cannot wait!

  66. March 7, 2014

    Great. But Please don’t only offer them in gold! Silver is essential.

  67. Veronica permalink
    March 8, 2014

    Cannot wait will be one of the first ones to purchase.

  68. Tina L permalink
    March 9, 2014

    I would love to see a fashionable way to wear the Fitbit One. It’s kind of gross to spend the day pulling this sweaty device out of my bra.

  69. Ashley permalink
    March 11, 2014

    OMG I can’t wait!!!
    I just purchased my Fitbit Flex today and it’ll be coming by next week. Hope TB accessories comes out soon!

  70. Megan permalink
    March 12, 2014

    I had to get the Flex because I kept forgetting to take my original fitbit off of my bras and would wash them (3 of them). The Flex gives me the water resistance but the style is for an overall athletic look all the time. I work in a very professional office where athletic gear is a blemish on a well-polished outfit. I can’t not wait to get my Tory Burch necklace so I can have my Fitbit be more of a fashionable accessory instead of an eyesore. Thanks Fitbit & Tory Burch for making a product for the professional/fashionable woman.

  71. Julia permalink
    March 12, 2014

    I would enjoy anything cool metallic or crystal encrusted. Had the Force but had the reaction so now have the One, but hope to get whatever new version of Force comes available. At least the One can be worn discreetly under clothes if going out, but would like some snazzy crystal clip or pendant or better yet a cute bracelet-style case.

  72. Tracey permalink
    March 12, 2014

    I’m really happy about this because I hate to take it off when I am dressed up. I usually just keep it on, but don’t like the way it looks. Please make a silver-toned accessories too. Looking forward to it!

  73. Anonymous permalink
    March 12, 2014

    Great … hope it could match my Pandora chain

  74. Candice permalink
    March 18, 2014

    WHEN is this coming out? Spring is upon us!

  75. Kim Distin permalink
    March 18, 2014

    silver please, not just gold.

  76. Pat DeGiusti permalink
    March 19, 2014

    I love my One but please include it with something neat to put it in.

  77. Kathryn permalink
    March 25, 2014

    Yes Silver please!!!!!

  78. Sandy permalink
    March 25, 2014

    Congratulations to Fitbit in partnering with Tory Burch! Looking forward to the new stylish design! I wear my Fitbit everyday and I love it!!!

  79. Susan permalink
    March 25, 2014

    Can’t wait and love the ideas of different items. Please keep me posted!

  80. March 25, 2014

    Varied sizes would be great, I have a small wrist and would not like it to fall on the palm of my hand. Would love to see silver, or a silver/gold combo. Can’t wait!!

  81. JoAnn permalink
    March 25, 2014

    Don’t leave the “One” out. I love my FitBit One. My doc recommended it and I’m never without it.

  82. Anne permalink
    March 25, 2014

    Love Tory Burch!! Can’t wait – hope it will work with the Zip.

  83. Patricia permalink
    March 25, 2014

    Fantastic news! Can’t wait

  84. Jennifer permalink
    March 27, 2014

    Impatiently I check my Tory Burch app and newsletter everyday. I am dying to see what these fit bits look like. Spring is here. When are they coming!

  85. Liz B. permalink
    March 29, 2014

    I have a
    Fitbit One and would love to have the option of clipping it on or wearing as a bracelet. Any possibility for this accessory option. I love my fitbit!

    • Anonymous permalink
      May 1, 2014

      Definitely must do something for us ONE devotees!!

  86. Kerri permalink
    March 31, 2014

    I agree with Jennifer above, I’m impatiently checking both sites daily. Cannot wait till these come out. When’s the release date?!

  87. Melissa permalink
    April 3, 2014

    Please make bracelets for the One as well. I’d like to wear mine on my wrist.

  88. Ocean permalink
    April 18, 2014

    I have been hoping for this ever since I got my Flex; in fact I suggested Fitbit do exactly this in the old forums. I absolutely cannot wait!!!

  89. Melissa Huffman permalink
    April 20, 2014

    Please make a cute anklet! I hate that my flex doesn’t catch my activity at the grocery or when I bike because my arms aren’t moving. Right now I put it in my sock which works, but certainly isn’t stylish.

  90. WSS permalink
    April 21, 2014

    Still waiting…:)

  91. nikki p permalink
    April 25, 2014

    Please tell me these will be available in time for Mother’s Day.

  92. Bianca permalink
    April 26, 2014

    I’ve been holding off in purchasing one, while I wait for the TB collaboration. As it’s already end of April, and updates as to release?

  93. Madamejem permalink
    April 27, 2014

    FitBit & Tory Burch fan #1 here!!

    Spotted the announcement via the FitBit blog back in Feb and have been keeping an eye out for news since then.

    Is there any timeframe around when the Tory Burch accessories will be available?
    My rubber band is just about worn out because I LOVE my FitBit, but I can hardly wait to get hold of something a bit more feminine to house it!!

  94. Lauren permalink
    April 28, 2014

    Can’t wait for an update!

  95. Carissa Salas permalink
    May 4, 2014

    Anxiously awaiting the release date?! Any word yet?? Spring is almost over and it will be summer soon. Would love to get this for Mother’s Day!

  96. Lynn permalink
    May 5, 2014

    I am among the many who are patiently waiting… Now it is May so shouldn’t these be coming out very soon?

  97. Chris permalink
    May 6, 2014

    This is wonderful. When will it be available?

  98. Anonymous permalink
    May 11, 2014

    I looked for a gold fitbit bracelet and got here :) very exciting !

  99. Lizzie permalink
    May 13, 2014

    I say fitbit by Marc Jacobs or collab with a sneaker co like Puma or something give Nike a run for their money. I agree with others live the devise wish it was prettier.

  100. Leah permalink
    May 22, 2014

    Summer is coming soon… Will it still be a spring release??

  101. May 24, 2014

    Looking forward to this! I’m getting tired of the sporty look 24/7. Really interested in the pendant–for those of us with nickel allergy, bracelets can be problematic.

    I hope there will be some silver too. I’m not a fan of gold.

  102. May 24, 2014

    You know what would be awesome too? A watch. I keep checking my Fitbit for the time, just out of habit.

  103. Wendy permalink
    May 28, 2014

    Spring is over in less than a month. Any updates? Would live this for summer!

  104. Alicia permalink
    June 2, 2014

    Really want one. It’s spring! When is it coming? :)

  105. Mauvis permalink
    June 5, 2014

    Thank Goodness for Tory Burch, I always take my FB off when I dress up and go out on the town and to parties that are semi-formal. Also I have noticed women wearing them at such functions and they just stick out like a sore thumb. So yes, Thank Goodness for this awesome collaboration. She is one of my favorite designers, I wear her shoes, purses/wallets and a few bracelets too, excited and patiently waiting to add to my collection!!
    Mauvis~ San Diego

  106. June 7, 2014

    I SO hope this will be followed up by items for the Fitbit One!

  107. June 21, 2014

    I had my FitBit Force for one month. I ABSOLUTELY LOVED IT! Then it was recalled. I tried a Garmin. It did not compare, so I returned it. I have been waiting patiently, but I now I am just plain frustrated. WHEN IS THE REPLACEMENT FOR THE FORCE COMING OUT? Please tell us something. (Or, when is the Tory Burch Collection coming out?) Though, I would much prefer a replacement for the FORCE. As of today it is summer… And, please, colored bands – or something cool. (You can contact me, I am a wearable art designer with lots of ideas.)

  108. Jeanran permalink
    June 27, 2014

    Please don’t forget us, we are patiently waiting.

  109. Karen permalink
    June 28, 2014

    I really love my fitbit .. Only thing is I lost it bcs it wasn’t connected to my shorts when running , and I was sick I mean sick …..I was debating about buying a new one and hoping to find the lost one …. And guess what a friend I run with , lost it at her place and her neighbor found and gave back … But not clip .. So I have to buy another clip and this is the second one . So will buy new one , just have to be sure that I have clip on shorts well so don’t lose again… But I live for this thing , if I don’t have I feel lost all day ……. Love love it

  110. Lindsey permalink
    July 8, 2014

    Love my fitbit! I have been patiently waiting for the release of the new Tory Burch bracelets. Is there an ETA for this release? I’m dying to ditch my rubber bracelet and wear something pretty again!

  111. Nicole permalink
    July 9, 2014

    PLEASE hurry up and make these for the One!

  112. July 15, 2014

    Would love to see a necklace in non tarnishing silver!!!! Please!

  113. Saida permalink
    July 15, 2014

    Please make some bracelet and pendants that hold the Fitbit ONE! I love my ONE and would love to be able to wear it fashionably. Does the Fitbit One fir inside of your current bracelets and pendant?

  114. Kim permalink
    July 15, 2014

    Finally someone took the fitbit look to a higher level! I really wish in addition to the gold metal they would also create silver. I’m sure this is just the beginning of a new trend.

  115. Carla permalink
    July 15, 2014

    So excited these are out! It says OS on the bracelet ones so it’s not clear to me if that’s the small or large or somewhere in-between. As I wear mine on the far end of the large band, I’m guessing this won’t work for me? :(

    • Elissa permalink
      July 18, 2014

      It says on the Tory Burch site that silicone ones have a length of : 7.50″ (18.8 cm). I just pre-ordered mine!!!

  116. Anonymous permalink
    July 15, 2014

    Don’t forget the Fitbit One! Please consider a Kate Spade collaboration!

    • Courtney permalink
      July 17, 2014

      Agreed! Make these accessories for the One!

  117. Muriel permalink
    August 6, 2014

    The bracelet is a great idea. Would like to see it in a combination of gold tone and silver tone.

  118. Dori permalink
    August 10, 2014

    I wear a lot of silver and would love to have something like this in Silver, or Stainless Steel.

  119. Juli S permalink
    August 19, 2014

    When I saw this, I decided it was time to get a Flex. So glad I did.

  120. Linda E permalink
    August 21, 2014

    Please make the bracelet and pendant in stainless steel or non-tarnishing silver. This is brilliant but for $200, we should get a metal color option. Really should make in a rose gold metal color as well! Rose gold has been very popular the past few years.

  121. Madison permalink
    August 21, 2014

    Why oh why can’t something attractive like this be developed for the One?! My one is either clipped to my pants or bra and the little plastic piece keeps popping off! Silly that there isn’t an option for us One users…..STILL!!!!

  122. September 16, 2014

    Pandora fitbit bracelet would be great

  123. Nadine permalink
    October 19, 2014

    I was wondeing if you can use the fitbit flex in the pendants? or would it only suit the cuff? And will these be coming out in white gold as I don’t wear too much yellow gold these days! It’s very exciting!!! My fitbit flex doesn’t go too well with my corporate office getup! So it will be great to have a ‘dressy’ one to wear to work!

  124. claudia permalink
    December 24, 2014

    any other pretty bracelets other than tory i have it

  125. Ellie permalink
    December 25, 2014

    Tory Burch for Fitbit One would be Nice!!

  126. Lea permalink
    February 5, 2015

    Really hope you’ll be working with other designers who recognize that women’s wrists are not all one size. I like the Tory Burch designs but my wrist is 8″. This is bone structure, not weight.

  127. Ann permalink
    February 16, 2015

    Hey Fitbit! Since we are talking about fashion and image – I love my fitbit one, but like many of your fans who are female, I clip my fitbit to, well, my bra. Front and center. And I don’t always wear black, burgundy, teal or lime green. How about a lighter colored clip? Beige can hide behind a lot of colors – or white, light pink, even a yellow? Don’t love the dark slash peeking through my clothing, dudes –

  128. Helen Badman permalink
    February 17, 2015

    I would love better, more stylish ways to wear my Fitbit One. For several reasons I chose the One, but the only clip I can find is grey and very “un-stylish”… It would be super if it could be worn as a pendant, or if other colors/style clips could be fashioned that would take the One to a higher level.

  129. Paula permalink
    March 19, 2015

    Will someone please tell me why everyone is hating on Tory Burch?

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