Flaunt Your Bold Style with Brother Vellies’ Designer Collection for Fitbit

Here at Fitbit, we empower our community to feel their best as they accomplish their goals, which is why we’re thrilled to announce our latest designer collection with Brother Vellies, a luxury accessory brand built on the ideas of uplifting artisan communities and cultures through design.

The collection with Brother Vellies comes from a long-time partnership with the Council of Fashion Designers of America (CFDA). For nearly five years, Fitbit has partnered with the CFDA to support emerging designers who blend fashion with innovation. Over the last three years, the PH5, Kim Shui, and Victor Glemaud designer collections have paved the way for stylish Fitbit accessories—and now, Brother Vellies is evolving us further by giving the classic scrunchie design a modern update with this new collaboration.  

Brother Vellies adds bold style to Fitbit Sense™ and Versa 3™. By empowering fitness through fashion, this collaboration mixes the luxury, ethereal elements of fashion with health and wellness technology that changes lives every day. The iconic scrunchie design gets a high fashion twist with premium Horween® leather, so you can bring a distinctive style to your health and wellness journey. 

Are you ready to add an elegant touch to your everyday look? Keep reading to learn more about the designer and this effortlessly chic, boldly confident new collection for Fitbit.

The Brother Vellies for Fitbit Collection: Give your wrist an elegant twist

These lightweight, full-grain Horween® leather scrunchies are handcrafted with premium oils and dyes and tanned in through traditional techniques so they mold to your wrist and develop an aged patina finish over time. 

Made with care for Sense and Versa 3, the scrunchies are available in both Black and Oak color. Effortlessly chic, they’ll add a touch of high fashion to your everyday look and allow you flaunt your cool, confident style.

Black leather scrunchie. This sleek, classic staple adds timeless style to a fun scrunchie design.

Oak leather scrunchie. This warm brown offers casual sophistication in a bold scrunchie style.

About Brother Vellies

Led by Aurora James, Founder and Creative Director, Brother Vellies creates luxury, ethereal accessories in partnership with artisans across the globe using sustainable materials and designs you want to wear forever.

Shop the Brother Vellies for Fitbit collection for Sense and Versa 3 now in sizes small and medium for $54.95 each. As official Fitbit accessories designed to work with Fitbit products and tested for comfort and durability, these accessory bands can only be purchased on fitbit.com. 

Want to learn more about Designer Collections for Fitbit? Discover additional details here.*

*Watch sold separately

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