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THE FITBIT BLOG

Extreme User Story: How many steps does it take to get to the Kona IRONMAN?

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We’re constantly amazed by what Fitbit users can accomplish with their trackers. In our Extreme User series, we’ll be highlighting people who went above and beyond their usual goals to accomplish something great. You can read our last extreme user story here

Nicole finishes her first Ironman

Hi, I’m Nicole S. A wife, mother and IRONMAN. I spent months training for the IRONMAN World Championships at Kona this past October, my very first Ironman event. I raced in honor of my late father and was the official IRONMAN athlete of the Melanoma Research Foundation, taking on some seriously huge fundraising commitments to combat this seriously deadly cancer.

I’ve now resurfaced, recovered from the most excruciating physical challenge I’ve ever put myself through, thanked everyone and their mom (thanks mom!) for their support emotionally and financially, and have just now sat down to scroll through my Fitbit archives for a literal walk down memory lane.

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Tech CEOs Marc Benioff and Michael Dell Share How They’re Staying Active

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Marc Benioff and Michael Dell Celebrity Challenge

We love hearing how Fitbit has helped people get more active, whether it’s someone who’s working their way up to a half-marathon or it’s the CEO of a global technology company. With this week’s #FitbitForAHA Celebrity Challenge underway, we asked Marc Benioff, the CEO of Salesforce, and Michael Dell, the CEO of Dell, about how they use Fitbit to get active. Read on to learn about what inspires them, and how they think wearables will change how people view their personal health.

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We did it — 1 Billion Calories and 1.5 Million Meals with FitForFood!

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1 billion active calories burned

On February 3rd, we asked you to help feed people in need with FitForFood. The idea was simple enough: burn calories, give calories.

More than 106,000 people stepped up to the challenge and crushed it. Thanks to you, we were able to reach our goal of burning 1,000,000,000 active calories in less than 16 days! Fitbit will now make a donation to Feeding America resulting in 1.5 million meals for people in need.

We couldn’t be more proud.

How Runway Titan Hilary Rhoda Uses Her Fitbit

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Fitbit Celebrity Challenges: Hilary Rhoda vs Erin Heatherton

This week, we’re watching runway titans Hilary Rhoda and Erin Heatherton face off in an epic Celebrity Challenge – our first in a series of challenges to come! Both models are competing to see who take the most steps in five days, and right now #TeamRhoda is in the lead.

In between her busy schedule, we got to sit down and ask Hilary some questions about how she stays fit and uses her Fitbit. Below is part one of three.

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Move More & Make a Difference with Celebrity Challenges

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Fitbit Celebrity Challenges: Hilary Rhoda vs Erin Heatherton

We’re officially six weeks into the New Year, and we’re here with yet more motivation to keep you going all year long! This time, we’re inviting you to step along with the stars in something we’re calling Celebrity Challenges.

What are Celebrity Challenges, you ask? It’s simple: two celebrities will face off for some friendly competition in a week-long Fitbit Challenge to see who can get the most steps in five days. Everyone can follow along both here and on social media with #FitbitCelebChallenges. On top of that, you can help your favorite contenders along with a $1 charitable donation that will add 10 steps to their overall count. For every challenge, Fitbit will donate an additional $10,000 to the American Heart Association in the name of the celebrity winner.

We’re kicking things off this week with two fashion icons: Victoria’s Secret and Sports Illustrated models Erin Heatherton and Hilary Rhoda! They’ll also be contributing here on our blog with more information on how they manage to work fitness into their busy routines. You can cheer them along throughout the five days.

And the fitness fun doesn’t stop there. Next week we’ll have baseball’s best: San Francisco outfielder and world champion Hunter Pence, and Miami infielder Dee Gordon step up to the plate and competing for the title of Ultimate Stepper!

So who will you be cheering for on the battlefield of steps? Let us know on Twitter using #FitbitCelebChallenges.

FitForFood starts today! Make your calories count for good

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Joel McHale

Starting today, every calorie you burn by being active can count toward meals for people in need!

All you have to do to get started is sign up for FitForFood. After that, the more you burn, the more you give. It’s that simple.

Our goal is 1 billion calories. And when we reach it, we’ll help provide 1.5 million meals to Americans who struggle with hunger with the help of our partner Feeding Americathe nation’s largest domestic hunger-relief organization, and people like you.

You can also learn more by checking out this video, where comedian and actor Joel McHale explains.

What are you waiting for? Let’s do this thing. Sign up here.

Get fit & do good with FitForFood. Joel McHale’s in. Are you?

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Joel McHale participates in FitForFood

If you’re like us, as soon as the ball dropped on New Year’s, your visions of sugarplums turned into visions of you achieving every fitness goal you’ve ever had—you’re crossing finish lines, looking dynamite in a swimsuit, setting a new personal record, getting off the couch 3x a week. You’re motivated, energized, and looking 2015 square in the eyes.

And then BOOM! January is almost over and it appears those resolutions were no match for Father Time. You were doing so well and now you’re doing so­-so. Well guess what, America? We’ve got just the thing to help you get back on track.

Starting February 3rd, every calorie you burn by being active will count toward meals for people in need. Burn calories, give calories. It’s that simple.

It’s a cause we’re calling FitForFood.

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‘Music That Moves’ Musicians use Fitbit to take on Ragnar Relay

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This guest post is from Annie Clements Beaty who plays in the band Sugarland. Annie previously wrote about the #Fitbit2014 Challenge, adding recipes and more.

annie3

As a musician, I’m on the road two-thirds of the calendar year. I’m in a new city all the time, changing time zones, staying up late, eating late, sleeping late, and trying my best to maintain my physical and mental health. Ever since I can remember, my weight has gone up and down, subject to the whims of my will power and whatever fad diet was popular at the time. When I met and married my husband while playing with the band Sugarland, together we rode the roller coaster of touring like crazy, yo-yo dieting and holding on for dear life.

Then he did the unthinkable and became a vegan, trained for an IRONMAN, and lost over 70 pounds. Suddenly, I was no longer the better-looking better half in our marriage. Not cool, man. As I continued to fantasize about swimming in chocolate rivers, drowning my sorrows in pizza and Diet Cokes (“Hi, I’d like a large stuffed-crust pizza. Oh and a Diet Coke, of course.”) my husband swam in actual bodies of water, biked hundreds of miles, and ran marathons. Turns out Thad is the type of person with an never-ending fountain of self-discipline. But I needed extra help.

It was time for me to make a lifestyle change, not some crazy deprivation diet plan that was sure to fail. I needed knowledge and accountability, two things I’ve now got in spades thanks to my handy little Fitbit. At last I had a way to understand how many calories I was burning throughout the day, and I saw real results. Like, fitting-into-the-minidress-I-wore-to-my-Sweet-Sixteen results (Yes, I still have the dress. A super-classy hot pink rayon number from Contempo Casuals. How could I ever bear to part with it?). read more

American Heart Association Go Red For Women Success Story: Paula Chavez

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This month we’re working with the American Heart Association and inspirational Real Women who have made big, positive changes in their lives through exercise. And we’re helping them go even further, outfitting them with a Fitbit Flex to help take their health and activity to the next level. We’ll be checking in over the next few months with Real Women like Paula to see how Fitbit has motivated them to include physical activity in their daily lives. So stay tuned!

And don’t forget that you can get involved, too. Fitbit Red Flex purchases from May 1st through end of day tomorrow (May 31st) benefit the American Heart Association’s Go Red For Women® movement.

Paula Chavez has two simple messages for women struggling to make health changes: No more guilt. No more excuses. This became her personal mantra following an annual physical a few years ago. 

Paula Chavez

Just 32 at the time, her doctor warned her that some changes had to be made if she were going to live long enough to see her grandchildren. Her goal of better health became even more important last year, after her father passed away from a sudden heart attack.

“My father died before he was able to meet my youngest child and I really struggle with that,” Paula says. “I was passionate about this topic before because of my own health issues. Now I am on a mission to help stop this disease.”

Paula’s journey to better health began after her second child was born in 2010.  She was extremely overweight and battling high cholesterol. “You won’t see a single photo of me from that time because I never went anywhere and didn’t want pictures taken,” she says.

Paula’s shame about her appearance, combined with her doctor’s recommendation that she take cholesterol medication, made her realize it was time to change. “Why would I take medication for something that I knew I could control with diet and exercise?” she asked herself.

Making changes wasn’t easy. Her 70-pound weight loss journey, which took more than a year, began with small steps. She started exercising a little every day and making family recipes healthier. “I’m Hispanic and grew up eating a lot of animal products and thinking you had to fry most things to make them taste good,” she says. “ I didn’t diet to lose the weight. I completely transformed the way I ate.”

Little by little, Paula added more fruits and vegetables to her diet and began cooking differently. Soon healthy living became a family affair. When her husband started getting healthier too, his own cholesterol and blood pressure numbers started to improve. Before her father died, Paula encouraged both him and her mother to transform their eating habits.

Though they lived in Colombia and Paula lives in New Jersey, Paula enjoyed “sharing” family meals again because they talked about the foods they were preparing each day. Sharing what she’s learned with family and friends has become a calling. Paula, a certified fitness instructor, started a free fitness club at a local school one night per week.

She uses social media to share heart-healthy tips and has online “friends” she has never met rooting her on and thanking her for helping them live healthier lives. Her advice for living a heart-healthy life? “Become aware of your family medical history and learn your cholesterol and blood pressure levels,” says Paula.  “Have a conversation with your doctor about your heart disease risk factors and about recommendations for a healthy lifestyle.”

With a part-time job and three children ages 11 months, 3 and 10, Paula can relate to women who are juggling the demands of family and career. But her own health is now top priority. “What good does it do my family if I am not here in the long run to take care of them?” she says. “I am taking care of me and setting an example for my kids, who now see that healthy eating and exercise are just part of our family routine.”

Join Fitbit and the Jamie Oliver Food Foundation for “Food Revolution Day”

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FRD1_©Jamie Oliver Enterprise Ltd, taken by David Loftus

Dear Fitbit fans,

We’re really happy to have been given the opportunity to say hello to you guys and tell you a little about our upcoming global day of action, Food Revolution Day, and how Fitbit are supporting.

If you’ve been following Jamie’s work throughout the history of our Food Revolution, you’ll know that teaching kids from an early age how to improve their health – whether that’s through the food they eat, or how active they are – is the first step towards creating healthier habits that stick later in life. We’re big fans of how Fitbit are helping people, and children around the world to become more active and lead healthier lives. It’s a great time to focus energies as we’re heading towards our third global day of action, Food Revolution Day.

Food Revolution Day unifies the work of Jamie’s foundations in the UK, USA and Australia, along with our amazing global communities, to put food education back on everyone’s agendas. It is a global day of change to get kids excited about food, and it’s open to anybody, whether you’re a school, organization or individual. To date, 74 countries have taken part and 1,000 ambassadors are championing our cause worldwide. We’re so happy that Fitbit is spreading the word, getting people involved and delivering such an important message. read more