Small steps. Big impact.


Get fit & do good with FitForFood. Joel McHale’s in. Are you?


Joel McHale participates in FitForFood

If you’re like us, as soon as the ball dropped on New Year’s, your visions of sugarplums turned into visions of you achieving every fitness goal you’ve ever had—you’re crossing finish lines, looking dynamite in a swimsuit, setting a new personal record, getting off the couch 3x a week. You’re motivated, energized, and looking 2015 square in the eyes.

And then BOOM! January is almost over and it appears those resolutions were no match for Father Time. You were doing so well and now you’re doing so­-so. Well guess what, America? We’ve got just the thing to help you get back on track.

Starting February 3rd, every calorie you burn by being active will count toward meals for people in need. Burn calories, give calories. It’s that simple.

It’s a cause we’re calling FitForFood.

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Fitbit Trackers Used in This Year’s Walk for Education

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World Bicycle Relief event uses Fitbit trackers

For this year’s Davos Challenge: Walk for Education, we were excited to learn that 1/3rd of the 2,500 walkers will be wearing a Fitbit tracker to track their steps during the walk! For every 6km walked, UBS have pledged to donate one bicycle to help children access education. Join us in cheering for all of the walkers this year, or learn more about the challenge here.

The Cleveland Cavaliers Get Fit with Fitbit

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This is a guest post from the Cleveland Cavaliers. The organization has been immersed in Fitbit Wellness, the Fitbit corporate wellness program, over the last six months, with team members using Fitbit Flex for walking challenges and, of course, a little friendly competition.

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As part of our existing All For You Wellness Program, the Cavaliers chose to implement an organization-wide walking challenge during the off-season to get our employees up and moving. As a sports and entertainment facility, there was bound to be a bit of natural (and friendly) competition, and within minutes of announcing the challenge and distributing the Fitbit Flex to nearly 200 team members, everyone was off and running… and walking… and jogging!

We received immediate feedback from Cavs team members who felt a rush of excitement when hitting their daily goal, and then setting it higher the following week to challenge themselves and each other. Some team members came into work early to kick their day off on the right foot, while others used their lunch break to get a few extra steps in. Many participants even took their afternoon meetings outside for a change of scenery and pace.

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10 New Ways to Find Your Fitness Inspiration


Fall photo

OK it’s here. Fall that is. And poor fall—it’s met with so much dread and disappointment of summer’s end. But it doesn’t have to be that way. Fall brings new challenges and inspiration. And when it comes to making progress with your fall fitness, routine is best. If you’re still not convinced and need a little extra motivation, here are 10 great “fallspiration” tips to keep you going right up to winter.

  1. Hoola hoops aren’t just for kid. Believe it or not, there’s a big movement of integrating play into your activities. After all, working out should be fun. So we keep our Canyon Hoop in the office, and we even got our doorman to give it a whirl (or a twirl). Bonus: they’re weighted and great for your core.
  1. Exercise whenever you can fit in it. We love goal setting at Foodtrainers. That’s probably why we love our Fitbits so much. You’ve surely heard of 30 day fitness challenges. We’re doing the pushup challenge for September; and it’s a hard one. Last week we were on our way back from the Natural Products Expo East (over 8,000 Fitbit steps walked during the conference) and we realized we hadn’t done our 28 pushups for the day. So yes, that was us doing pushups on the Amtrak train. These types of fun daily challenges take very little time each day and are incredibly rewarding.
  1. Try destination races. In our office, there’s training going on for the Philly Marathon and the Big Sur half. If you tend to hibernate when the weather is cooler, put a race on the calendar. Or if that sounds worse than winter, try a yoga or meditation retreat.

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Say hello to a new way to stay motivated


Challenges Dashboard

If you’re on the competitive end of your Fitbit friend list – someone who constantly stays up-to-date with where you stand on the leaderboard, cheering (or taunting!) your friends along the way – you’re going to love Fitbit Challenges.

Challenges allow you to start a challenge and invite your friends and family to get more steps, support each other, and reach your goals! There’s four different types of challenges you can start:

  • Sweep the Daily Showdown: Use your determination to take home the win in this fitness faceoff by taking the most steps in a day.
  • Be A Weekend Warrior: Add a little winning to your relaxing weekend by taking the most steps between Saturday and Sunday.
  • Win the Workweek Hustle: Reach your goals and get a whole lot of step cred by being the top contender in this Monday to Friday step bender.
  • Go All the Way On Goal Day: Get your game face on and commit to fit by doing what it takes to hit your daily step goal.


You’ll get updates along the way with where you stand to help motivate you even more, and you can send messages to the whole group right through the Challenge dashboard. And it’s all available now, right through the Fitbit app.

So get going, and let us know how your challenges go in the comments!

All 30 Days to Summer Fit


30 Days to Summer Fit

Did you get the most out of our 30-day challenge? Hopefully you’re enjoying the early days of summer on the beach, on vacation, or simply basking in the warm sun.

But our summer fit campaign doesn’t simply stop here! We want you to keep the momentum going with by using our 30 days of tips and advice to inspire your summer fitness. So here are all 30 days—simply click on the image to access the interactive calendar. Use these when you’re needing some #Fitspiration!

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30 Days to Summer Fit, Day 30: Complete this final workout!

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We’ll be posting a new challenge every day leading up to summer! Follow along here on the blog, or using this calendar.

30 Days to Summer Fit

Tomorrow is the first day of summer, which means today is the final day of our 30-day challenge! We hope everyone has found a few new workouts or habits that you’re sticking with.

Since it’s the last day, we wanted to push everyone further today with the challenge: Complete this final workout!

30 Days To Summer Fit, Day 30: One last workout

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30 Days to Summer Fit, Day 29: Find your motivation to run

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We’ll be posting a new challenge every day leading up to summer! Follow along here on the blog, or using this calendar.

30 Days to Summer Fit

With only two days left until summer, today’s challenge is all about finding ways to keep yourself going afterwards: Find your motivation to run!

That means that today, we want you to do something to ensure you keep going for another 30 days after this. Maybe that means signing up for a race that will require you to keep up your training. Maybe that means coming up with daily reminders for yourself to stay active each day. Whatever you do, do something you know you can stick to.

30 Days to Summer Fit: Find your running motivation

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Take Your Fitness to the Next Level with Fitbit & HTC by using #FitbitHTC


htc blog

Looking to up your smartphone and your Fitness? The new HTC One (M8) comes with Fitbit built in, with a lockscreen widget and #BlinkFeed integration. And for a limited time, you can save $50 when you purchase both the new HTC One (M8) and a Fitbit Flex or Fitbit One.

Tell us how you’d take your fitness to the next level with Fitbit and the HTC One (M8) with the hashtag #FitbitHTC. Share it on the Fitbit Facebook page or on Twitter, and we’ll pick four random winners who will get the new HTC One (M8)!

30 Days to Summer Fit, Day 28: Reset your bedtime

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We’ll be posting a new challenge every day leading up to summer! Follow along here on the blog, or using this calendar.

30 Days to Summer Fit

We’ve written before about the importance of rest days. But just because you’re taking a rest day doesn’t mean you need to take the entire day off.

So today’s challenge is: Reset your bedtime routine. Like everything in our #SummerStrong challenge, the goal is to set healthy, sustainable habits for yourself moving forward. So once you find what works for you, keep it up!

It’s also important to remember that sleep, stress, and weight are correlated. Managing stress helps you sleep better, and sleeping better gives you more energy so you’re not too tired to hit the gym.

30 Days to Summer Fit Day 28: reset your bedtime

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