Fitbit News

“No More Guilt! No More Excuses!” says Paula C.

Paula C. has two simple messages for women struggling to make health changes: No more guilt. No more excuses. This became her personal mantra following an annual physical a few years ago.  Just 32 at the time, her doctor warned her that some changes had to be made if she were going to live long enough to see her grandchildren. Her goal of better...

Stay-At-Home Mom Jennifer L. Finally Got Serious About Weight Loss

In August 2012, Jennifer L., a 38-year-old, stay-at-home-mom to 2 girls, ages 8 and 11, decided to get serious about losing weight. “I was tired of having to wear plus-sized clothes. In my town there aren’t a lot of choices for larger women, so I hated what I looked like in the clothes I had to wear,” says Jennifer. “I didn’t...

How Marathon Runner Mark S. Found Next-Level Health

When we hear about Fitbit users who’ve reached their goals, we love to share the news! Mark S. surpassed his goals— beyond what he even thought possible! Here is Mark’s success story, in his own words. “I never really considered myself an athletic person. As a child, I regularly overindulged in sugary soft drinks and fatty foods...

Spreading Fitbit Love to the Workplace

Extra steps can offset walking

Our mission here at Fitbit is to empower and inspire people to live a healthier, more active life. We believe that small changes can add up to big results, and we created Fitbit’s corporate wellness program to bring the benefits of Fitbit trackers to the workplace, because, as a surprise to no one: healthy employees are happier and more...

Wrist Tracking and More with Fitbit Flex

We are so thrilled to be announcing Fitbit Flex to everyone. For many years, we managed to keep our research team very busy developing the technology to make Fitbit Flex, our first wristband product, work the way we want it to work. We wanted to make sure we captured actual steps taken without capturing “steps” from everyday hand...

Meet Fitbit Zip!

In developing the Zip, we reexamined every aspect of what makes our trackers great – from how the clip would work, to the shape of the device — but in the whole design process, the one feature that we kept coming back to was: how do we make a tracker that doesn’t have a button so that it’s more water resistant, but still has a...

Introducing Fitbit Aria

We’re excited to let you be among the first to learn about our newest product—the Fitbit Aria Wi-Fi Smart Scale.  Aria will accurately track your weight, body fat percentage, and BMI over time, and sync your weight data to your Fitbit.com account through your wireless network.  Online charts and graphs will track your weight and body...

Fitbit iPhone App is Now Available!

You can now log as you go with the new Fitbit iPhone app! Fitbitters have been talking about the power of logging food and activities when achieving and setting goals. With the new Fitbit iPhone app, the power of logging your activities and food can be carried around with you wherever you go — even when you are offline.  With the ability to...