Fitbit Halloween by the Numbers

This is a guest post from Robert da Silva, a data scientist on the Fitbit R&D Team with a PhD. in Astrophysics. His favorite Halloween candy is Reese’s Pieces, just like E.T.

It can be a challenge to stay healthy during the holidays. Mostly it’s eating too much turkey or holiday desserts. And the king of all the unhealthy holidays just might be Halloween, a day entirely based upon collecting buckets of candy. But Halloween is also a holiday where walking plays a large role. Whether trick-or-treating or just walking with the kids, people go door-to-door collecting candy and racking up steps.

As members of the Data Science Team at Fitbit, we wanted to know how all those steps stacked up against that extra candy. We used our massive database of user step data, which allows us to analyze the impact of Halloween.

We started by exploring anonymized data from Halloween last year (2013), which fell on a Thursday. We found that, on average, users that went trick-or-treating gained 2,750 steps—that’s nearly 1.25 miles. And we know everyone loves Halloween candy, so we put together a few easy ways you can offset those extra calories by increasing your daily steps or engaging in a holiday workout. What else did we find? See the infographic below to find out.

So go out and rack up some spooky steps, just make sure the scariest part of your day isn’t your calorie total

Halloween Final Final web

 

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