Fitbit Launches Four New Wearables and an Upgraded App Experience (Coming Soon)

From bold smartwatches to inspiring trackers, Fitbit has four new products fit for everybody! Starting this month, you’ll be able to track your fitness, sleep, and so much more with Fitbit Versa Lite Edition™, Fitbit Inspire HR™, Fitbit Inspire™ and Fitbit Ace 2™ — four new wearables designed to help make health and fitness more accessible for everyone.

Fitbit was built on the idea that there is not one-size-fits-all approach to fitness. With Fitbit’s newest line of goodies, you’ll have the chance to choose the best device for your own personal health and fitness journey. Not to mention, the Fitbit platform offers features that help keep you invested in your wellbeing with access to holistic health and fitness data, and connection to one of the world’s biggest social fitness networks—perks that will help keep the positive changes coming. And to add more oomph to the experience, Fitbit will soon launch a major redesign to the app so you can even further personalize your dashboard, better understand your data, discover new content, and connect with others more easily.

But back to those awesome new products. Let’s break them down:

Fitbit Versa Lite Edition: You already love the Fitbit Versa, and this super versatile, everyday version of the smartwatch tracks your heart rate, activity, and sleep and offers personal guidance to help you reach your goals. The Fitbit Versa Lite Edition opens a world of possibilities with key fitness and smart features, vibrant colors, and an easy one-button design to inspire you to live boldly and make your goals a reality.

Fitbit Inspire HR: Looking for a super affordable and stylish 24/7 heart rate tracker? The Fitbit Inspire HR is for you. It packs all-day automatic activity, exercise, and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and Relax guided breathing in a chic, slim design.

Fitbit Inspire: If you’re new to the world of wearables and want a lower-cost, easy-to-use tracker, Fitbit Inspire is the perfect choice. It has the essential health and fitness features to help you stay motivated, including automatic activity, exercise and sleep tracking, goal celebrations, Reminders to Move, and timer & stopwatch features to stay on track. Both Fitbit Inspire and Fitbit Inspire HR have a comfortable and swim-proof design* with a touchscreen display, smartphone notifications (when your phone is nearby), and up to 5 days of battery life for day** to night wear.

Fitbit Ace 2: Parents, listen up! Coming this summer, a new edition of the much-loved Fitbit Ace will help kids ages 6+ learn healthy habits at an early age and encourage them to spend more active time with family and friends. Ace 2 will have a new swim-proof design with a bumper to protect the screen during playtime, and will be available in fun and bold kid-friendly colors and accessories that include patterned designs. Ace 2 will also feature new animated clock faces***, and has motivating challenges to keep kids moving, and colorful avatars and cover photos to personalize their profiles within the Fitbit app. Additionally, parents must create a Fitbit family account to set up Ace 2 with a child account and to stay on top of their kids’ activities.

And how about the Fitbit app? You’ll see major innovations there too! Coming soon, the Fitbit app will receive a big-time redesign, giving you more ways to personalize your health journey on Fitbit. The new design will make it easier to view and understand your health and fitness stats, log data, discover new content, see your progress in Challenges, and better connect with Fitbit’s large global social fitness community. The update also adds Fitbit Focus, a new section found at the top of the dashboard that delivers relevant insights, messages and tips to keep you engaged, informed, and motivated.

Ready to find the right fit for you and your family? Head to and check out the Fitbit Versa Lite, Inspire HR and Inspire all available for presale today!

* Up to 50m.

** Battery life varies with use and other factors.

***Animated clock faces require more frequent charging.

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