Fitbit Makes Every Step Count On the Catwalk

Fitbit featured on the Australian catwalkWe’re excited to announce Fitbit made its Australian catwalk debut this month in a unique activewear runway show at the country’s largest fashion event!

Design label We Are Handsome, whose bold swimwear is a favorite among celebrities, including Beyoncé, Diane Kruger and Rihanna, launched their first ever activewear range and invited Fitbit to be a part of the show.

The fierce and feminine printed designs were paired with a variety of Fitbit activity trackers, including the brightly-colored Fitbit FlexFitbit Charge HR, and Fitbit Surge.

In a unique twist, the runway show was held at a retro sports stadium hidden in Sydney, and the designs were paraded by real women who encapsulate healthy, fit lifestyles.

Among them were a champion pole vaulter, a personal trainer, a beach sprinter, and a ballerina, as well as a number of yogis, who opened the show with a display of incredible flexibility and strength in a range of poses.


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