Small steps. Big impact.


#Fitbit2014 Challenge – Week 1: Take 2,000 More Steps Every Day This Week


UPDATE: Congrats to our week 1 winners: @jweisher on Instagram, Liz Dowiak on Facebook and @ClemmonsSR on Twitter! Week 1 winners scored a Fitbit Zip and a sweet Fitbit t-shirt. Make sure to follow up and get involved with the week 2 challenge!

Every Monday for six weeks starting January 6, we’ll launch a new weekly challenge for #Fitbit2014 to get you thinking more simple habits and less big resolutions.


You know the feeling. Your step goal is in sight. But let’s blast right past that daily goal and up the ante. Here at Fitbit, we’re taking 2,000 more steps every day this week. What are you aiming for? Walk to the store, go an extra mile on the treadmill, or do a couple of Zumba dances each day to rack up some extra steps! Then tell us how you did it using #Fitbit2014 on Facebook, Twitter,  Google+, and/or Instagram and you just might score a New Year’s surprise!

Here are some encouraging walking statistics to get you going:



32 Responses leave one →
  1. January 6, 2014

    Is there going to be some method of verifying that people posting about the challenge actually got in the extra steps? Or is posting about it enough to gain entry into the contest drawing?

    • ChrisMorell, Fitbit permalink
      January 6, 2014

      Nope, it’s just honors system for fun. We’ll pick randomly from people participating with the hashtag for the weekly prize. Good luck!

  2. January 6, 2014

    So, how are you awarding prizes? Just randomly if you see us using the #fitbit2014 hashtag? Would be nice to know if you are giving one a week or 20 or 200.

    • ChrisMorell, Fitbit permalink
      January 6, 2014

      It’ll be random. The prize is the icing, and we’ll have one nice prize each week chosen at random from people who are sharing their experiences.

      • Anonymous permalink
        January 11, 2014

        Will you be announcing the winners, or notifying them by personal email etc? When (what day) will the winners chosen?

        • ChrisMorell, Fitbit permalink
          January 14, 2014

          Both! Winners will be picked and announced the week following each challenge.

    • Anonymous permalink
      January 8, 2014

      I will be joining the challange and posting via Facebook. Looking to do this challange for the year – 52 weeks.

  3. Erin permalink
    January 6, 2014

    So far I have hit 7245 steps today! Teacher on the move. :-)

  4. Lynda permalink
    January 6, 2014

    Thanks for doing this. I just received my fitbit for Christmas so having a challenge this early on will really make it fun. If we can’t make the steps on one day can we add the 2000 to another day? I’m going to jury duty tomorrow and have no idea what that will be like, or how much of my time it will take.

  5. Len Fall permalink
    January 6, 2014

    Not to sound like a heel but the prize is my better health. Thanks for the motivation because I did over 2000 more steps today! Yesssss!

  6. mare permalink
    January 7, 2014

    I think it is a great idea to help motivate people.

  7. January 7, 2014

    A teacher I work with told me about it so I researched them to do air them with similar one on the market. Fitit ranking was high along with the features I liked. I gave my son who is twelve a fitbit for Christmas he loves it I also wanted so after Christmas I went and bought myself one. I couldn’t resist. I wear it everyday that I don’t forget to put it on. Love the sleep mode. Happy about the challenge how do I sign up for it?

  8. Kalene Brough Bradley permalink
    January 7, 2014

    I have made the goal so far every day adding 2000 more step for a week

  9. January 9, 2014

    I have consistantly walked over 5 miles every day since receiving my force as a Christmas present. I did not realize until I started monitoring my walking, that like most Americans I was walking around 5,000 steps per day. I now log all food, my sleep, and additional exercise. My fitbit keeps me honest!
    I have lost 6lbs since 12/25/13. Thank-you for creating such a neat little piece of equipment!

  10. Carrie permalink
    January 11, 2014

    I usually make my Facebook posts visible only to my friends. In order to be entered for the contest prizes, do I need to change my #Fitbit2014 posts to public ones?

    • ChrisMorell, Fitbit permalink
      January 14, 2014

      Just comment on our Facebooks posts and you should be fine. Or use Twitter, G+ or Instagram and we’ll find it. Thx

  11. Anne Mckinnon permalink
    January 13, 2014

    Hi there,
    Loving the fitbit challenges, but one question I have is, when I am out walking with the pram will it register my steps, or do I need to be pushing with one and swinging the other (which is not so easy!)
    Anne :-)

    • ChrisMorell, Fitbit permalink
      January 14, 2014

      Hi Anne – Just walk normally and the Fitbit will do it’s thing.

  12. Louise permalink
    January 13, 2014

    …where is Week 2 Challenge?

  13. Stacy permalink
    January 13, 2014

    I just got my fitbit for Christmas and I love it…. I wear it all the time and I think its a great motivational tool to help me with Weight Watchers….. Thanks for this great tool!

  14. January 13, 2014

    Hi!! 10,000 plus additional 2,000 steps complete!!! I’m pretty amazed that I could achieve it, but I did…every day! From couch potato to off the couch and out the door! Thanks so much, #Fitbit2014! When and how will you be announcing each week’s winners?

    • ChrisMorell, Fitbit permalink
      January 14, 2014

      Winners have been announced in the post!

  15. Molly permalink
    January 14, 2014

    My husband and I got fitbits for Christmas. Our kids have had so much fun seeing us chart our steps that they have been begging for their own. We told them they had to run 100 miles to get it. So far my daughter (10) and my son (12) have done about 33 miles each. They told my parents about it (their grandparents) and they are so impressed that they are thinking of getting fitbits as well. We told them that if everybody in the family got one that we would create a group and “compete” with each other. They are determined to compete with us. I LOVE that it is bringing our family together.

    And now that they have the fire lit, they are telling their friends about it too. I think we are onto something big here with our family. Thanks FitBit!


  16. January 22, 2014

    There are now 6 girls and we all befriended each other on out Fitbit devices and each week it is a challenge as who will be on top of the leaderboard. Pushes us to new heights and I myself have started to challenge myself to do 20 sets of stairs at our gym each day

  17. Cynthia permalink
    January 24, 2014

    Started my Fitbit Zip last week. Already logged over 88,000 steps. I love checking my progress on line. It is keeping me motivated.

  18. dede permalink
    February 2, 2014

    still have not idea what this challenge is – can anyone explain it. Thanks

  19. Anonymous permalink
    May 26, 2014

    Not a bad idea. I’ll start at 2000 steps on Monday and work my way up to Sunday. Will keep wear and tear down on the rugs.

  20. Dimitri permalink
    June 12, 2014

    I’ve had my Fitbit since Christmas and absolutely love it and the ability it provides to monitor my activity and improve my overall fitness – great product and site.

    I have taken part in several Team Step Challenges organised and run by Dylan from Las Vegas, and involving plenty of participants from the “new members” thread, a great idea that seems to have a lot of enthusiastic support.

    I am now finding the format unsatisfactory because even though we have included real time stats with the app, the way the teams are made up, the “architecture” of the challenge and how the participants on teams can relate to the participants of the other teams is less than satisfactory.

    I can’t think what could be changed to make these challenges easier to follow, easier to communicate and interact with the other participants and easier to see an overall picture of how the teams are doing in real time.

    Any suggestions from techie or organisational savvy members would be interesting and practically useful.

  21. Kevin permalink
    January 27, 2015

    Try this.. Start out at 10K step per day. Every Sunday increase your steps by 1K. Eventually it will get impossible.. or will it? I’m up to 13K steps right now, and to continue, it’s going to be a complete lifestyle change… but the pounds are shedding off, and my legs are feeling more ripped every day.

    You start to live for the moment when you reach your goal everyday. Watching that fitbit dance becomes what you need!! Don’t stop.. just keep going til that thing dances!!

  22. Larry permalink
    May 9, 2015

    I am 75 retired on a small farm with wife, 3dogs 2 cats, 12 chickens, 9 alpacas à good sized garden, small orchard and a small retail (liquor) business. My fitbit, which I love registers about 15000 steps and 25-30 sets of stairs per day. I have logged as many as 20000 steps and 50 stairs but I needed an extra gin and tonic to do that.

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