Make a Statement with the gorjana Designer Collection for Fitbit Luxe

Fitbit constantly strives to blur the lines between fashion and fitness, and nowhere is that more evident than in our Designer Collections, one-of-a-kind designer accessories created exclusively for Fitbit. Last fall, Fitbit launched two epic new band collaborations—one with 2017 CFDA/Vogue Fashion Fund finalist Victor Glemaud, and the other with iconic woven blanket brand Pendleton

Now, we’re announcing an exclusive new partnership with gorjana for the new Fitbit Luxe tracker. Think of this gorgeous jewelry link bracelet as effortless glam for your goals: Finally, a way to dress up your tracker so it blends perfectly with the jewelry you already love to layer! 

Discover more details about this dazzling new collection ahead. 

About gorjana 

Laguna Beach-based jewelry brand gorjana offers jewelry that you’ll live in, love always, and layer everyday. This laidback yet sophisticated label may have had humble beginnings—it all started in Gorjana and her husband Jason’s apartment in 2004—but today, it’s seen on everyone from your favorite celebrities to 1000+ stores worldwide. 

gorjana takes timeless, feminine style and modernizes it in intentional and versatile ways, so it’s as easy to wear as your favorite white T-shirt and jeans. 

The gorjana for Fitbit Luxe collection: Effortless style, everyday motivation

Make a statement with the gorjana collection designed for Fitbit Luxe and effortlessly blend your tracker with the jewelry you already love to wear. The Parker Link Bracelet, inspired by gorjana’s own Parker collection, is an easy-to-wear bracelet that embodies laidback ​luxury thanks to subtle shine—so improving your wellness is more seamless for style seekers everywhere.

This collection is all about elevated charm that meets affordable luxury—for a coastal aesthetic that’s cool without trying. 

The gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewelry with the Parker Link Bracelet in soft gold stainless steel alongside a peony classic band: two looks in one for $199.95 available this spring.

Looking for more options? The gorjana for Fitbit Luxe Parker Link Bracelet is also available for pre-order today as accessories in soft gold stainless steel and platinum stainless steel with availability this spring for $99.95 each.*

Want to learn more about Designer Collections for Fitbit? Discover additional details here. *Tracker sold separately. 

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