Introducing Fitbit’s Newest Smartwatch: Everything That Makes Versa 2 A Game-Changer

If you’re ready for smarter app and device features, a colorful designer accessory launch and more, then guess what? You’re ready for Fitbit Versa 2. From its elevated design to Amazon Alexa, always-on display mode, and the ability to control Spotify—all with 6+ days battery life—there’s plenty to get excited about.¹ Versa 2 also tracks 24/7 heart rate, provides an advanced sleep quality score, makes secure purchases with Fitbit Pay, and includes powerful fitness features to elevate your routine; so that you can get motivated, set and slay new goals, and live your best life every day. 

Keep reading to find out more, and to discover all the new features you’ll love on your favorite health and fitness smartwatch.

Innovative Style 

Exciting designer collab. From New York Fashion Week to the Fitbit Versa family of smartwatches accessories, including Versa 2, the colorful new Fitbit and Kim Shui line has arrived.²

In 2017, Fitbit partnered with the Council of Fashion Designers of America (CDFA) to support emerging designers who blend fashion with innovation. Following the inaugural collection, Shui represents the second wave in this exciting venture. So what can you expect? This blend of rich colors and unique materials brings together fitness, health, and fashion in a totally unexpected way, for starters. 

Shop the line here

What’s New: Smarter Features 

Even smarter features, anyone? From Amazon Alexa to always-on display mode and Fitbit Pay, Fitbit Versa 2 comes with a slew of innovative new offerings, all with 6+ days battery life. Keep reading to find out all that’s fresh and exciting, ahead. 

Always-on display mode. With always-on display mode, everything you want to see is a quick glance away. Check the time and know your exercise stats in real time. (Note that always-on display requires more frequent charging—or, turn the mode off to be more discreet; the choice is yours.) Plus, new clock faces are now available in AOD mode. 

Sleep Score. Now available on the Today dashboard on your smartwatch! Sleep Score is an advanced sleep tool that helps you understand the quality of your sleep based on your sleep duration, time in deep and REM sleep and sleep restoration. Plus, you can track your light, deep, and REM sleep with the Versa 2. Find out more about Sleep Score here.

Voice control with Amazon Alexa. You can now use Amazon Alexa Built-in to get quick news, info, and weather updates.³ You can also use your voice to create alarms, set bedtime reminders, control your smart home devices, start an exercise (coming soon), and more—just by speaking to your watch.† Learn more about voice control with Amazon Alexa here

Fitbit and Spotify: Better together. Now you can control your music and podcasts all from your wrist, wherever you go. Perfect for your busy, on-the-go lifestyle, you can easily switch devices with the Spotify Connect feature, all without missing a beat.‡ Find out more about how it works here.

Easy, secure payments from your wrist: Available on all Versa 2 devices, use Fitbit Pay to make wallet and phone-free payments with a tap of the wrist at retailers. It’s also available for use at seven transit systems worldwide, including New York MTA OMNY, TransLink in Vancouver, Transport for London (TfL), and Singapore Land Transport Authority.*

Stay up-to-date with smart notifications. Continue to get high-priority notifications for texts, calls, calendar events and apps like Gmail and Facebook straight to your Versa 2. Plus, send quick replies and voice replies right from your wrist. (Works when your phone is nearby; quick replies and voice replies on Android only.) 

Even More Personalized Guidance With Fitbit Premium

You can now get so much more from your Fitbit experience with Premium. Turn the stats on your wrist into personalized health and fitness guidance just for you: Leveraging over a decade of Fitbit data and expertise with your own unique stats, Premium is a paid membership that helps you move more, sleep better, and eat well—which makes it the perfect tool to help you take it to the next level on your journey toward optimal wellbeing. 

With customized programs, advanced sleep tools, personalized insights, thousands of adaptive, dynamic workouts, and more, Premium ultimately helps you shape better habits and live an overall healthier life. 

Although Fitbit Premium isn’t exclusive to the Versa Family, you can receive 3 months free when you purchase the Versa 2 Special Edition.** Talk about a game changer! Learn more about Premium here

Get Your New Fitbit Versa 2 Today 

Fitbit Versa 2 is available for presale today on and select online retailers starting September 15 for $199.95. It’s available in a range of colors, including black/carbon aluminum, stone/mist grey aluminum, and petal/copper rose aluminum, with bordeaux/copper rose aluminum and emerald/copper rose aluminum being sold exclusively on

Accessories range from $29.95–$59.95, with the following being exclusives: classic bands in petal, stone, midnight blue, and olive; sport bands in navy; woven reflective bands in navy; perforated leather bands in charcoal and moss; designer Kim Shui bands in grey/mist braided suede and merlot suede wrap; and the RECCO woven band in navy. The Fitbit Versa Special Edition, including Fitbit Pay in the Americas, is available for $229.95. 

All the features you want, all at half the price of Apple Watch 5. Reserve your new favorite health and fitness smartwatch today! 

¹Amazon Alexa and Spotify not available in all countries. See for additional details about Alexa. Spotify requires a Premium subscription. AOD mode requires more frequent charging, while battery life varies with use and other factors.

²Smartwatch sold separately.

³Not available in all countries. See

†Amazon account and Alexa app required. Compatible smart AC systems only.

‡Requires Premium subscription. Not available in all countries.

*See availability at

**Free trial may only be activated with device activation. Valid payment method required. Free trial must be activated within 60 days of device activation. Cancel before free trial ends to avoid subscription fees. See full terms & conditions here.

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