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Prepare for Spring with Violet Flex!

violet FlexWe’re happy to announce yet another new band color for the Fitbit Flex: violet! Violet Flex is available to order today from and, and will be available in Target stores beginning on 2/16.

Violet is just the latest in colored accessory bands that can be used with the Flex, joining other recent additions such as pink and lime. With 8 different accessory colors and Tory Burch accessories on the way, there’s a Flex accessory for every occasion!

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25 CommentsLeave a comment

  • Love the Fitbit Flex and have ALL THE COLORS! Ordering Violet today!!! Please make a dark purple and a brown leopard print one too! The only problem with the light colors is that they get dirty and nothing I can do will get them clean!! So maybe red, dark green, purple, brown, royal blue….PURPLE IS BEST!!! Also have the Aria and love all of your products. Started with the Fitbit 206 lost pounds ago and over 200,000 steps!!

    • Thanks for having a purple band. I am a 78 year old pancreatic cancer survivor. I wear a purple band all the time but it will look so much better with a matching Flex band.

  • Love the violet – would like a purple also. I ordered one – It’s back ordered for several weeks.

    When will the force come out with pretty colors? I’m waiting to purchase the Flex Force until they have a purple.

    I Just got the email about the violet. Must be a very high demand. My original black band is cracking. I hope the violet one last longer. I’ve only had the flex since August.

  • When will coloured bands be available for purchase in the UK for the Fitbit Flex ? I’m really bored of my black band and would like to be able to purchase new coloured bands.

    • YES, YES – RED!! Need RED!!! Would have been perfect for Valentine’s Day. I’ve ordered Violet and am still waiting for it.

  • I’d like to see fitbit offer desert tan, sage green, or grey. Military-types might appreciate those colors.

  • Please make an ankle band to fit the flex. If I’m holding onto the rails of my treadmill or even on a grocery cart, I get no credit for the exercise I am doing. Atleast with it on the ankle it will be a TON more accurate! Thank you!

  • I agree! There are many times that my Flex doesn’t register my steps when I am holding onto by baby’s stroller. We need an ankle band for sure!

  • I love that there are many different colors. I wish that the store would have the option of picking 3 colors of our choosing instead of the ones in the multi pack. I already have those.

  • You can buy any color or print of for the Flexbands online: Amazon has them, Heart Monitor has them Ebaby has them. I have them in leopard prints, camo. light and dark purple tons of colors.

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