Work One-On-One with an Expert Health Coach

Whether you’re looking to make a change, help manage a condition, or just need some guidance on how to stay on track, working with an expert health coach can help. Here at Fitbit, coaches are more than just an instructor—they’re a support system throughout your journey. 

By signing up for Fitbit Premium + Health Coaching you’ll be paired with an expert Fitbit health coach who takes the time to understand you, review the data gathered by your Fitbit device, and apply their expertise to create a customized action plan that fits your lifestyle.²

How does Fitbit Health Coaching work?

Your coach will be with you every step of the way—checking in, keeping you accountable, and adjusting your plan as you progress. Whether you want to lose weight, manage stress, Health Coaching can help. Or, maybe you’ve tried to jump-start a health journey and veered off course? Health Coaching can give you the support you need to get back on track. 

So, what makes Fitbit Health Coaching different from other health coaching programs? Other programs tend to focus on weight loss and a prescribed method of reaching your goal weight—typically through a templated meal plan. 

Instead, we take a different approach: We focus on the whole person, as opposed to a number on the scale, and take a personalized approach developed in partnership with you, the participant. And of course, we leverage your Fitbit data to guide and make adjustments to your plan. 

Another perk? With Fitbit Health Coaching you will have access to—and all the benefits of—Fitbit Premium, a paid membership that helps you improve your health and reach your goals with guided programs, hundreds of workouts, motivating games and challenges, advanced sleep tools, personal insights, and a wellness report to complement the work with your coach.¹

“Health Coaching is part of the Fitbit app so I get personalized coaching and other tools such as specialized programs, tips for healthy eating, and various workouts, all in one place,” says Kim G., a Fitbit Health Coaching member from New Jersey. “After logging my food intake in my Fitbit app, I like that I can track calories-in and calories-out so I see the data related to  my effort, and my coach can see it too.”

Here’s what your action plan may look like: 

Who are the Fitbit health coaches?

Trust us, they’re the experts! Fitbit coaches are all experienced professionals who have either a certification in health coaching, have clinical experience and training, or hold a clinical license, like a dietitian or registered nurse. All Fitbit coaches undergo rigorous training in behavioral change methodology, so they can teach you the practical skills you need to help you achieve lasting results. 

Because sometimes we all need a little support, a bit more “yes you can,” or help kick starting a new routine, having a partner along the way can make all the difference. That’s where your expert health coach comes in. By sharing personal recommendations, encouragement at the right moments and motivating accountability, they can and will help you break through barriers and do more than you thought possible.

How do I sign up?

If you’re a first time Fitbit Premium or Premium + Health Coaching member you can sign up for the 7-day free trial!³ If it’s a fit, you can then join for $54.99 per month after the trial. If you’re already a Fitbit Premium member, you can upgrade to get Health Coaching for an extra $45 per month.

If you’re a new Fitbit Premium user, just head over to the Fitbit website or the app to sign up for the free trial. If you’re an existing Premium member, upgrade to Premium + Health Coaching through Fitbit.com or the app—depending on where you manage your account! Note that this is English only and you must be 18 years of age or older to become a Fitbit Premium + Health Coaching member. 

So, don’t wait: Sign up now to start your journey to a happier, healthier you with Fitbit Premium + Health Coaching. We’re so excited you’re here!


¹ Premium content and features may vary.

² Anyone with a Fitbit account can participate in Health Coaching by subscribing to the service. However, connecting a Fitbit device to your account will significantly enhance your experience, as it will provide your coach with more insights into your behaviors and health and wellness metrics leveraging the automatic tracking of your activity, heart rate, and sleep right from your wrist.

³ Free trial of Premium + Health Coaching limited to new Fitbit Premium users only (7-day trial US only; 14-day trial Singapore only). Valid payment method required. Free trial must be activated within 60 days of device activation. Cancel before free trial ends to avoid subscription fees. See full terms & conditions here. Content and feature may change. English only.

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