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Discover the Latest Fitness Trends in the Fitbit Activity Index™

If you’ve ever wondered how your fitness choices compare to those of other Fitbit users, the new Fitbit Activity Index™ is for you! Fitbit data scientists were curious to see how the popularity of activities change year to year, so they analyzed anonymous, aggregated Fitbit data from over one million users from the US, Canada, Australia, and...

New Year’s Eve Celebration in Steps

Steps on New Year's

Ever wonder what the average Fitbit user’s activity looks like on New Year’s? We took a look at just that! It tells a fun story, too. We see that the younger crowd is the most active, and well into the morning hours too. There’s also an obvious drop just as the ball is about to drop as people settle down with their...