fitbit flex

Why Do You Even Need Sleep?


Right up there with functions like breathing and blinking, sleeping is an activity you totally take for granted. If you’re like most people, you go about your daily routine. You go to work, go to lunch, go home, pick up the kids from soccer, work out—and eventually pass out. And little do you know, your body is doing a major overhaul and...

Fitbit Makes Every Step Count On the Catwalk

Fitbit featured on the Australian catwalk

We’re excited to announce Fitbit made its Australian catwalk debut this month in a unique activewear runway show at the country’s largest fashion event! Design label We Are Handsome, whose bold swimwear is a favorite among celebrities, including Beyoncé, Diane Kruger and Rihanna, launched their first ever activewear range and invited Fitbit...