Introducing new ways to de-stress with Calm for Fitbit Premium.
product news and updates
Bring your fitness routine to the next level with LES MILLS on Fitbit Premium.
Fitbit Charge 5 helps you optimize your routine so you can do what’s best for your body.
Brother Vellies adds timeless style to Fitbit Sense and Versa 3 with the iconic leather scrunchie design.
Show off your Fitbit flair with Sense in sage grey and other exciting new smartwatch accessories.
Kid-friendly and comfortable, these classic bands are designed to keep the fun going all day long—from playland to dreamland.
Mouthwatering meal ideas that’ll make healthy eating easy and inspire you to get your aprons on.
Introducing a dazzling new designer collection for Fitbit Luxe.
Meet Fitbit’s newest and most elegant tracker to date, Luxe.
Inspired by wellness, inclusivity, and sustainability, show off your personality with Victor Glemaud’s show-stopping bands for Fitbit.