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Christina Applegate Sports Tory Burch for Fitbit

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The cast of Married With Children got together for a special reunion featuring the cast of the original show for Katey Sagal’s Walk of Fame ceremony. Christina Applegate was spotted with her Tory Burch for Fitbit during her time at the podium. “The fact that your [Katey Sagal’s] body is better now than it was then makes me sick...

Prepare for Spring with Violet Flex!

We’re happy to announce yet another new band color for the Fitbit Flex: violet! Violet Flex is available to order today from Fitbit.com and Target.com, and will be available in Target stores beginning on 2/16. Violet is just the latest in colored accessory bands that can be used with the Flex, joining other recent additions such as pink and...

The Fitbit Movement: Join Today!

Here at Fitbit, we’re constantly inspired by the passion, enthusiasm, stories and advice from our users. Whether you’re emailing us progress updates, telling your friends about us on Facebook, or putting together your own step competitions with friends, our users are always impressing us with both their commitment to getting or staying...

Wrist Tracking and More with Fitbit Flex

We are so thrilled to be announcing Fitbit Flex to everyone. For many years, we managed to keep our research team very busy developing the technology to make Flex, our first wristband product, work the way we want it to work. We wanted to make sure we captured actual steps taken without capturing “steps” from everyday hand motions...