The Fitbit Blog

Get inspired. Stay motivated. Find your fit.


Good News: Extra Steps Can Offset Sitting

Extra steps can offset walking

You’ve likely seen articles and news reports claiming, “Sitting is the New Smoking.” And while it’s not exactly an apples-to-apples comparison, there is some truth to the shocking headlines. Cumulative sitting (we’re talking couch- and desk-surfing combined) has been linked to an increased risk of colon cancer and type 2 diabetes. So...

How Runway Titan Hilary Rhoda Uses Her Fitbit

Fitbit Celebrity Challenges

This week, we’re watching runway titans Hilary Rhoda and Erin Heatherton face off in an epic Celebrity Challenge – our first in a series of challenges to come! Both models are competing to see who take the most steps in five days, and right now #TeamRhoda is in the lead. In between her busy schedule, we got to sit down and ask Hilary...

New Year’s Eve Celebration in Steps

Steps on New Year's

Ever wonder what the average Fitbit user’s activity looks like on New Year’s? We took a look at just that! It tells a fun story, too. We see that the younger crowd is the most active, and well into the morning hours too. There’s also an obvious drop just as the ball is about to drop as people settle down with their...

Wrist Tracking and More with Fitbit Flex


We are so thrilled to be announcing Fitbit Flex to everyone. For many years, we managed to keep our research team very busy developing the technology to make Fitbit Flex, our first wristband product, work the way we want it to work. We wanted to make sure we captured actual steps taken without capturing “steps” from everyday hand...