Small steps. Big impact.


Tory Burch for Fitbit Accessories Collection Now Available for Pre-Sale


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It’s the moment you’ve been waiting for—the Tory Burch for Fitbit accessories collection officially launches today! The collection is designed exclusively for Fitbit Flex, and includes an elegant brass pendant and bracelet, along with patterned silicone wristbands for everyday style.

Turn your Flex into a fashion piece with the exclusive collection of chic accessories designed by Tory Burch, now available for pre-sale.

Here are the details of the collection:


tb11Tory Burch for Fitbit Metal Fret Pendant ($175): Made of brass and based on the decorative, open fretwork that’s a Tory Burch signature; the pendant is suspended from a chain







tb12Tory Burch for Fitbit Metal Hinged Bracelet ($195): Made of brass with decorative, open fretwork and a secure, easy-access latch on the back







Tory Burch for Fitbit Silicone Printed Bracelet ($38): With an adjustable closure and a secure, easy-access holder for the device, it’s available in Tory Burch signature colors and prints (Tory Navy Multi/Shiny Brass, Fuchsia Multi/Shiny Brass)


To stay active and show off your style at the same time, head over to the Tory Burch for Fitbit page.

128 Responses leave one →
  1. Ana permalink
    July 15, 2014

    Love the pendant, cool design but I really dislike the color and price.
    Would love to see other pendant options.

    • Una FitzGerald permalink
      August 8, 2014

      Yeah – the bracelets and pendant are way too expensive. My teenage daughter says she’l use a stencil to spray-paint some patterns onto the bracelets. Worth a try I think.

  2. Karen P. permalink
    July 15, 2014

    The bracelet is not available according to the website.

  3. kristina permalink
    July 15, 2014

    I see the silicone bands have a length listed, but the brass band does not. Could you please provide that measurement so we’ll know if it fits since it is only one size? Thanks!

  4. swissk745 permalink
    July 15, 2014

    Love the new metal items, but I can’t see spending $200 on them.

  5. Shelley permalink
    July 15, 2014

    Some pre – order. Only the pendant showing available for pre-order.

  6. Cyndie Dyer permalink
    July 15, 2014

    I was really excited that a designer would style a new clasp. But the metal cuff is too expensive for me, and I prefer the original plain bands to these printed ones that use the same style clasp anyway. Oh, well. At least there is an option now for those who want to dress up and still count steps. Please keep trying.

  7. Sheila permalink
    July 15, 2014

    Beautiful bracelet! Would be fantastic to have one with a watch in it!!!

  8. theresa permalink
    July 15, 2014

    When can I order ?

    • Chris permalink
      July 16, 2014

      Hi Theresa – You can pre-order now right here.

      • Jr Batie permalink
        July 19, 2014

        Only metal bracelet and pendant, and black bracelet are showing up. What happened to the navy and fuchsia options?

  9. Ashley permalink
    July 15, 2014

    These are beautiful…..but a little pricey. Why can’t we get the regular silicone band in gold or silver or rose gold. Just need something a little more fancy for work. Can’t justify the splurg for the Tory Burch accessories, but I could deal with buying a silicone band so I can wear my fitbit to work.

  10. selena permalink
    July 15, 2014

    I’m embarrassed to say I will likely buy them all…The brass bracelet will be first on my list:)

  11. Eling Ho permalink
    July 15, 2014

    Am interested!!

  12. Julieann Chapman permalink
    July 15, 2014

    Wow!! I love these these & can’t wait to get my hands on the Brass one.

  13. Yolanda Muse Moore permalink
    July 15, 2014

    They look nice. I’ll have to save up to get one though!!

  14. Jill Heuer permalink
    July 15, 2014


  15. egger nicole permalink
    July 16, 2014

    Please, i want the yellow metal armband!

  16. kristina permalink
    July 16, 2014

    What is the length/circumference of the brass band?

  17. Dawn Gammon permalink
    July 16, 2014

    Would like to see something more stylish for the fitbit one model.

    • Lauren permalink
      July 18, 2014

      Yes! Can we have some nicer accessories for the Fitbit One instead of just the Flex?

    • Pauline permalink
      July 22, 2014

      Me too. Will there be any pendants that will fit the One model?

      • Mary permalink
        August 1, 2014

        I also agree. I’d love to see something for the fitbit one. I’m constantly misplacing mine and missing out on valuable steps. The prices would need to be more reasonable. We don’t have to have someone’s name brand on it to want to buy it. I don’t even know who Tory Burch is anyway.

    • Elizabeth permalink
      August 1, 2014

      Yes! I’d love a cute, but not too expensive, pendant to wear my fitbit one in! Even a few more colorful choices in the standard clip-on would be fun!

  18. July 16, 2014

    Absolutely love the metal bracelet. Really beautiful, and i love that it’s in brass. is this a limited edition?

  19. July 16, 2014

    The design is so cute, but the price is sort of expensive for most of people.:(

  20. Michelle permalink
    July 17, 2014

    I’d be happy with some more color options for the Flex. Like maybe more toned down autumn colors? Colors that could pass for neutrals. Like, brown for instance. I like the design of that bracelet, however, I can’t get past the cost. Would prefer silver anyway.

  21. Monica permalink
    July 18, 2014

    I would love a pretty bracelet for my FitBit One!!!!!! Are there any plans for that? The whole reason I didn’t get the flex was design (or lack thereof) and felt the need to conceal versus show a rubber band on my wrist with my office clothing. I hope you are considering an expansion to the FitBit One!!!

  22. Shelley permalink
    July 19, 2014

    Just received my fuschia band from Tory Burch. Very nice! The gold clasp is very pretty, but doesn’t hold completely. Either the band is too thick or the holders on the clasp are too short. Other than that, I will probably order the navy one too.

  23. sarah Monahan permalink
    July 21, 2014

    it only shows a solid blue for $99 where is the pink printed for $38 in the Tory Birch web site?

  24. Maria Amato permalink
    July 21, 2014

    Will the Fitbit accessories be available in the Tory Burch Boutiques? I live in the Boston area. If they will be, when will they be available in the stores?

  25. stephanie permalink
    July 21, 2014

    i love this bracelet but it’s way too expensive! i can buy two fitbit flex for that price! if we could get some more bracelet options though i hope there will be a silver, gold, or maybe gunmetal color option! 😀

  26. July 22, 2014

    I love my Fitbit One but it would be nice to have other options than black and burgundy to choose from. I would love to give as a gift but they are a bit blah color-wise. I also wish you would do a watch style like the Force as I use my One for that anyway but if it’s on my bra I feel a bit funny going digging in public! Also, craning your neck is not always the most comfy. I don’t have a smartphone to sync to so the One fits my requirements while performing the same function as the Flex. New accessories would be nice…..

  27. Antoinette Lynch permalink
    July 23, 2014

    The link keeps bringing me to the dashboard – help!

  28. Leni permalink
    July 23, 2014

    Can I get the bracelet in silver?

  29. Sheena permalink
    July 27, 2014

    Will this come out in silver?

  30. Diana Boyett permalink
    July 27, 2014

    When and wear can I purchase the Fitbit Metal Hinged Bracelet?

  31. Frae permalink
    July 28, 2014

    are they still a available for pre-order?

  32. Shannon permalink
    July 28, 2014

    I just checked and the brass bracelet is not available. When exactly will these be shipped if there is only pre-sale available?

  33. Tina permalink
    July 30, 2014

    This may sound a little silly but are the silicone bands like sleeves for the flex?

  34. Kelly permalink
    July 31, 2014

    What are the measurements of the “One Size” bracelets I can’t seem to find that info anywhere. One size = small or large or what?

  35. Natalie permalink
    July 31, 2014

    Looks nice, wish they would make it for the One also.

  36. Cole permalink
    July 31, 2014

    Love the bracelet. Pricey though. Would really love to see a silver bracelet, I don’t wear gold colored jewelry.

  37. Petie permalink
    July 31, 2014

    The idea is fantastic, something that looks a little more stylish, but the brass doesn’t do anything for me. There must be opportunity to produce fitbit jewelry between the price points of the basic band to Tory’s pieces. Love to see a nice bracelet in sterling; until then I’ll keep wearing my classic black fitbit band.

  38. Paula permalink
    July 31, 2014

    I love the design of the metal bracelet, but I do not like brass. Could you please come up with sterling silver or another white metal selection? If you could I would be buying it!!!

  39. July 31, 2014

    Im so interested on the pink Fibit silicone braselate can You let me How can i get one and How much is it ??

    Im in San Diego CA.

    Thanks !!!

  40. Jennifer permalink
    August 1, 2014

    Would love to buy a fancy cover if it was for the force. Please create something with a clock

  41. Kathleen permalink
    August 1, 2014

    Love the idea — Can’t wear brass/gold. How about one in Silver?

  42. Kathy permalink
    August 1, 2014

    Another One user who would really like to see some stylish holder options. I’d really like a selection of wristbands for the One. Silicone, metal or plastic (bangle bracelet type) would be nice and would make the One much more versatile and less likely to accidentally end up in the laundry!

  43. Alaine permalink
    August 2, 2014

    Would love to see anothe option than the brass bracelet. What about stainless steel?

  44. shelley permalink
    August 2, 2014

    I like the gold band, nice for going out in. Can that one be worn in the water too? My black band that came with my fitbit split right in half. :{

  45. Donna permalink
    August 2, 2014

    Can I get that bracelet in silver please?

  46. Koen permalink
    August 4, 2014

    One Size fits all does not fit all; I have heard that the bracelet is a little of 6 inches in diameter which may be too small for most women unless you are a super model, would have been nice if they had followed the fitbit model of having 2 sizes.

  47. August 5, 2014

    First the zip-clip fell off and I lost it…. then I purchased the flex hoping it would have a more secure attachment… but the snap eventually keep on opening and falling off until it fell off one more time and I couldn’t find it. Can you make a the fitbit with a watchband type clasp. The kind that uses a metal pin thought the band holes…. like normal secure watch bands… So it would not so easy unattached? Can it be designed for active men….george

  48. Katherine Davis permalink
    August 5, 2014

    I like the new jewelry, but I never wear anything that color. We really need something in silver color family….also, I won’t pay more for the bracelet or necklace than I did for the Fitbit!

  49. Anonymous permalink
    August 5, 2014

    How about a pendant for One?

    • Rosie D. permalink
      August 5, 2014

      Not sure if the pendant doesn’t cause some distorted readings, but something like a magnetic brooch for the One would be great! Any thoughts on water proof enclosures for the One yet?

  50. Kathy Harrison permalink
    August 6, 2014

    Is there a band available for swimming? I’m disappointed I can’t wear my fitbit in the pool and don’t get the credit for swimming. Is this in the design works?

  51. August 7, 2014

    Love the idea of these but:

    Can you get a designer to produce accessories for men too (NOT bracelets)?
    Can we get these to fit the One instead?


  52. Jennifer permalink
    August 7, 2014

    I’d love to see some silver styles.

  53. heidi permalink
    August 7, 2014

    I love the pendant idea, in a lower cost model.
    My understanding was that the Bit is calibrated for wrist. Will it really work as a pendant?

  54. Elieen permalink
    August 9, 2014

    I would like to see a bracelet or pendant for fitbit one.

  55. Candi permalink
    August 12, 2014

    Dangnabit…What about us? We need a bracelet for the Fitbit One. And yes, I’m pouting in the corner! (<)

  56. Richard permalink
    August 14, 2014

    Would love to see a Fitbit bracelet for men!.

  57. Anonymous permalink
    August 18, 2014

    I had the same problem with bot the pink and blue. They are not the exact same design, eyelet cut, as the original Fitbit silicone bands which causes it to come unfastened as fall off. I even had an elastic band around it and it came off. I lost mine 3 times in the first 2 days. I had to return them. They definitely still have some kinks to work out on the silicone bands. They were beautiful though, just wouldn’t stay clasped.

  58. Barbara permalink
    August 18, 2014

    I love the idea of the metal bracelet but way too expensive. Is there going to be other options?

  59. August 19, 2014

    What about us? We need a bracelet for the Fitbit One. We were the original buyers and we are not getting the same consideration as more recent buyers

  60. August 19, 2014

    The silicone bracelets have been getting horrible reviews as the clasps do not stay tight and many have been losing theirs. I will be canceling my order. So dissapointed.

  61. Suzi McInerney permalink
    August 20, 2014

    How can I preorder the bracelet?

  62. Suzi McInerney permalink
    August 20, 2014

    Also does it work for the One?

  63. Felicia Fisher permalink
    August 22, 2014

    I was so excited when I saw the new design I really love the idea, but the price is way to much. I’ll stick with my regular bands.

  64. Sharyl permalink
    August 22, 2014

    I cannot wear mine at work and was looking for an ankle bracelet. They really don’t make these bands for big people? Thought I’d find an XL band and be good but they only come in P/S and M/L? anyone have Ideas?

  65. gail mcintyre permalink
    August 24, 2014

    wish they bracelet came in silver color

  66. suzy permalink
    August 26, 2014

    I love the brass color bracelet….but way too expensive! I have had so many problems with my Fitbit flex due to the fact that my wrists are soooo tiny. I am on replacement number 3. There needs to be either a new design for a smaller size ….or a fix for the one that is out….though I do not know how you will do that. The small size of my wrists puts too much pressure on the arc…forcing the band to pop out where the tracker fits in. I wear it looser now…..but it then becomes like a bangle and bangs on everything.
    I LOVE FITBIT and hope you can solve this problem sooner rather than later. Your customer support has been very responsive and I am thankful for that.

  67. August 31, 2014

    it would be nice to have a water proof cover for the fitbit one that I can use to swim, which is quite often….also something decorative like you are already working on but nickel free. I don’t have the type of $ that is currently priced for the copper designs…so cheaper & nickel free would be really awesome….and of course a water proof cover would be great !!!!

  68. September 2, 2014


  69. September 2, 2014

    I would like something in silver.

  70. Anonymous permalink
    September 3, 2014

    Will you ever have a bracelet or pendant for the Fitbit Zip?

  71. Eileen permalink
    September 3, 2014

    Will you ever have a bracelet or pendant for the Fitbit Zip?

  72. September 3, 2014

    1 – The Tori Burch site only gives one size ‘OS’ for the bracelet, and that doesn’t show up on thier sizing chart – so what size is it?
    2 – Is the band brass with a coating to prevent skin going green or is it gold plated with no lacquer or wax coating?
    I love the design, and the idea – but information is a little lacking here!

  73. Anonymous permalink
    September 9, 2014

    That would be nice uh? I think I will try ETSY and see if anyone there makes a cuff for my fitbit!

  74. Billie permalink
    September 16, 2014

    Could you make team bands like college and NFL, ect.

  75. Jane permalink
    September 17, 2014

    I agree that this is too expensive, not my vibe – and too small! Fortunately, in my quest to give my Fitbit some style, I ended up finding another option. Check out a new site called Bytten. They sell super cute metal and plastic accessories that go over the bands that you already own — soo cute! I bought a silver cover and get tons of compliments from people about my beautiful bracelet – and I tell them it is actually a Fitbit!! Definitely check them

  76. Kristine permalink
    September 18, 2014

    Love the bracelet – but not the gold/brass metal…any chance getting it in sterling silver?!

  77. Jane permalink
    October 6, 2014

    What happened to the Tory Burch metal options??? I can’t find them on the site anymore…

  78. Cassandra permalink
    October 6, 2014

    Is the brass bracelet sold out? Will there be more?

  79. Jenny permalink
    October 9, 2014

    I just got my fit bit bangle from tory burch ! It’s beautiful and Very substantial. But I can’t figure out how to open it .

  80. Tena permalink
    October 10, 2014

    I just got my bangle bracelet and can’t open it either. On the website it says to press down on the end of the square on the side of the bracelet but absolutely nothing happens. Very, very disappointing.

  81. Lynette Washington permalink
    October 15, 2014

    love the metal bracelet, but really wish it was in silver

  82. Marcie permalink
    October 20, 2014

    Had trouble opening my bracelet too but got it! Squeeze hard from the top, put the end of a pencil or pen at bottom of square hinge and pull table open. Yay!

  83. Audrey permalink
    October 23, 2014

    Received the brass bracelet for b-day present. Was able to insert fitbit, but cannot open hinges to slip bracelet on …. how is this done?

    No instructions were included and will send it back if t cannot be opened … way to expensive to keep if it doesn’t work properly.

  84. Plutowolf permalink
    October 26, 2014

    I think Ashley July 14, has a really good idea. Excellent Ashely!

  85. Salehah permalink
    November 6, 2014

    also, have the gold one, not worth the $200. scratches easily, hard to work (insert fitbit, wear bracelet), and really heavy/clanky. I would think maybe 50-$75 max but $200 is way too overpriced. Not expected from tory burch really expected them to perfect the product before releasing it, especially for this cost.

  86. Diana permalink
    November 14, 2014

    Why cant we have a flex fitbit band that you can wear on your ankle?

  87. Laura permalink
    December 28, 2014

    What ever happened to the fuschia and navy silicone options? I only see the metal ones on the website… Nordstroms has it, but says “item is unavailable”

  88. Rowena Flanders Ramos permalink
    January 3, 2015

    Create a fashion braclet for the Charge HR and I will be your first customer.

  89. flo permalink
    January 5, 2015

    my wrist band has fallen off twice when it got caught in clothing…should really come up with a better clasp..

  90. Debbie C. permalink
    January 5, 2015

    I too would love to see bracelets or pendents for my Fitbit One. Even if I had the Flex, I can’t see spending $200 on my $99 fitness tracker. Most of us are everyday people that cannot spend that amount on a holder. And I too have never heard of Tori Burch.

  91. Angela permalink
    January 6, 2015

    The girls at work pre-ordered the fuchsia band for me in August or September. I still have not gotten it. I got an email saying that since we were one of the first pre-orders they are going to send it complementary but that it still won’t be shipped until late January. I hope I get it soon :)

  92. Heather permalink
    January 13, 2015

    Do any of these work with the Fitbit one?

  93. Marge permalink
    January 16, 2015

    Please make a wristband/bracelet accessory for the fitbit one. (NOT $200!) I have the clip, but am terrified I’m going to end up throwing it in the washing machine accidentally. Also, you should make it clear on your website that the wristbands do not fit the One. I found that out the hard way-what a pain.

  94. Debbie permalink
    January 16, 2015

    I’d love to have wristbands with NFL colors and logos on them. I realize that is a big licensing issue, but I hope Fitbit Corp. works towards getting them.

  95. Maria permalink
    January 22, 2015

    How well do the pendants track?

  96. Helen Badman permalink
    January 29, 2015

    I would like to see an alternate ( stylish) way to wear my fitbit One. The carrier for placing on a neckline or beltline is pretty bland.

  97. Deborah permalink
    February 2, 2015

    Ditto. Rarely wear gold.

  98. Juliann permalink
    February 9, 2015

    I also love my One and would like more options. I have been looking over the Tory Burch Collection and just wishing that He would make something for the One.

  99. Neil Adams permalink
    February 11, 2015

    Those look great, but what about fitbit shirts or pants, and the real patches we have earned so that we can proudly wear them instead of look at them on a piece of paper ? ? ?

  100. Karyn permalink
    February 23, 2015

    I’m a faithful fitbit wearer. I have several silicone straps and just received my Tory Burch silver band. LOVE IT!! I think what most are not understanding, this is a fashion piece. That is the main purpose I purchased it for. I want to continue wearing my tracker throughout the day so I’ll switch and wear the dressy band for a night/day out, or travelling. I won’t be wearing it for workouts and everyday daily use. Those saying the dressy bands are too pricey, to each their own. However, I think the value, price point and branding are there. Kudos to Tory Burch for bringing it forward :)

  101. Denise permalink
    February 26, 2015

    I would love too have options for the Fitbit Charge it looks a little military in style and bulky

  102. Dottie Weik permalink
    February 26, 2015

    I hav e both pendant and bracelet love them attractive and never worry about losing the fit bit bought another bracelet on a web sit less expensive 2 nd day it was coming apart Torys are great quality and fashion

  103. Shelly Button permalink
    February 26, 2015

    Love the gold one, but way too expensive :-(

  104. March 3, 2015

    I will not pay this much for a name brand bracelet but I would really like an inexpensive option for work and evening.

  105. Anonymous permalink
    March 19, 2015

    Try the charge it has a regular watch style band

  106. BARBARA permalink
    March 19, 2015

    Way too expensive for me, and I have the charge HR.. plain black.. I got it for a reason.. I am disabled, Some days I can move, some days I cannot get out of bed, I don’t know what kind of day I will have until that day arrives. Some of us with CIDP have gotten these to help us track our diets, our workouts if we are able to work out and to keep on pushing. So for now.. I will design my own bracelet and hope that some day someone will recognize our very rare autoimmune disease that leaves anyone from early childhood to elderly suddenly disabled in many various, unfortunate ways.. But thanks for all your other efforts.. It is a wonderful product.. I love my fitbit.

  107. GrannyO permalink
    March 20, 2015

    I too love the look of the new metal bands, but they are WAY over priced for me and I’ll be thinking about a little paint or vinyl wrap to make one a bit dresser in possible tri-color so it’ll go with gold, silver or brass. Does any one else have issues with their bands cracking on the back side from popping it in and out to charge? Since Aug 2013 I have gone through 3 bands and again need to get another. Thankful I’ve found a cheaper place to get them from and takes about the same slow mail time frame to get it.

  108. Pat permalink
    March 20, 2015

    When will you have something similar for my Charge?

  109. Robin permalink
    March 20, 2015

    Oh, my!! Sooooooo expensive! Come up with something less than $50.00 and I might consider it. We’re just regular working folk!

  110. Camille permalink
    March 20, 2015

    Received the gold bracelet from my husband for christmas, love it! I can still count steps and is a great accessorie. Have received many compliments.

  111. Barbara permalink
    March 22, 2015

    i would like a Fitbit that is interchangeable with other accessories. Pop it out and put it in a necklace or a wristband. One Fitbit that can go into multiple carrying devices

  112. maria permalink
    March 25, 2015

    Quite costly

  113. April 23, 2015

    yeah really i like it.

  114. Robbin permalink
    May 11, 2015

    I would like to see something for the One!!!

  115. Linda permalink
    May 12, 2015

    love the idea of a nicer looking bracelet, but too over priced for me. there are times I just don’t wear it because you are too dressed up for a black ban on your wrist.

  116. gail permalink
    June 11, 2015


  117. Barbara Price permalink
    July 7, 2015

    My daughter got me the TB pink silicone flex band for Mother’s Day. It is very cute. I love the look. However the secure band slides insecure sometimes. Last night I was so thankful the people walking behind me asked if I dropped a bracelet. Just before they asked I noticed my Fitbit bracelet was not on my wrist. I was so bummed! This has happened before at home but not while I was out. I blamed it on cleaning and moving around while I’m sleeping. Be sure secure slider is in place. I know I will keep my eye on it from now on.

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