Fitbit Launches Three New Wearables to Help You Better Manage Your Health, Plus Two New Exciting Designer Collections

Today, Fitbit announced new products and features that will help you better manage your health—from groundbreaking stress tracking and management tools on Fitbit Sense, on-device GPS and speaker on Versa 3 and Active Zone Minutes on Inspire 2, plus a streamlined way to view new health metrics,¹ each has so much to offer. And if 2020 has taught us anything, it’s how critical it is to take care of both our physical and mental health and wellbeing, which is exactly what Fitbit Sense, Versa 3, and Inspire 2 help to support—by unlocking even more information about our bodies so you can take better control of your health and wellness. 

There’s a lot to unpack, so keep scrolling for more information on each new product, plus links to deeper dives into the smart, sleek fitness and wellness wearables as well as two epic new band collaborations.

Here’s a breakdown of these incredible new products: 

Fitbit Sense. You’ll love the new features you can expect from Fitbit Sense, our most advanced health smartwatch. Featuring an electrodermal activity (EDA) sensor and comprehensive stress management solution, a compatible ECG app² with insights about your heart health, new metrics like skin temperature³ and oxygen saturation (SpO2)⁴, plus a 6-month Fitbit Premium trial⁵, this smartwatch truly offers a one-of-a-kind health experience. 

Sense is the perfect balance of both form and function. We’ve elevated the design to embody a modern timepiece with premium materials, a stainless steel frame, an innovative biosensor core, and a bright AMOLED, a near edge-to-edge display with each part of the design serving an important function—skin temperature sensing, heart rate tracking, and oxygen saturation (SpO2) monitoring take place in the biosensor core on the back of the device. Learn more about Fitbit Sense.

Versa 3. With built-in GPS, Active Zone Minutes, 20+ goal-based exercise modes, our most advanced heart rate technology yet with PurePulse 2.0, and new music experiences,⁶ Versa 3 is packed with tools to keep you on track and motivated to move. Smart experiences like Google Assistant and Alexa Built-in,⁷ popular apps like Find My Phone,⁸ and the ability to take Bluetooth calls right from your wrist makes it easier than ever to stay informed and connected on the go.

Plus, we’ve evolved the Versa 3 design to be more streamlined and modern, while still being lightweight, swimproof (up to 50 meters), and comfortable—optimal for workouts and all of the health and fitness experiences you love. Learn more about Fitbit Versa 3.

Inspire 2. Sleek, discreet, affordable—this is how we love to describe Inspire 2. Not only does it include a free one-year Fitbit Premium trial,⁵ but it has everything you already love about Fitbit—including 24/7 heart rate tracking, swimproof functionality (up to 50 meters), all-day calorie burn, sleep tracking and goal celebrations. That’s not all, Inspire 2 offers new Active Zone Minutes, so you know when you’re in your target heart rate zones, 20+ goal-based exercise modes to get your heart pumping, and the longest battery life on any Fitbit device (10 days)!¹⁰

Combined with Premium’s step-by-step fitness and nutrition programs, personalized insights, sleep tools, and new health metrics, you’ll have everything you need to reach your goals. Learn more about Fitbit Inspire 2. 

Premium Update. Premium is a paid membership that brings your Fitbit data together to reveal patterns and deliver actionable and personalized insights that help you make smarter choices about your health, plus help keep your routine fresh with hundreds of workouts and meditations, challenges and games, and more.¹¹ The latest addition to Premium is the new Health Metrics dashboard in the Fitbit app, which helps you track metrics like your breathing rate, resting heart rate, heart rate variability, SpO2, and even skin temperature—important information that can help you tune into your body.¹ Learn more about Premium. 

Fitbit App Update: NEW Mindfulness Tile. The Mindfulness Tile will focus on giving you the tools to build a mindfulness practice by recommending guided breathing, meditation, and yoga sessions. Plus, it’ll track your Mindful Minutes—or amount of time spent on mindfulness sessions—and celebrate your Mindful Minute streaks. Namaste, anyone? 

Designer Collections: Victor Glemaud. Introducing a unique collection of three colorful knit accessory pieces created by award-winning designer Victor Glemaud for Fitbit Versa 3 and Sense. The collection is inspired by wellness, inclusivity, and sustainability, as the knit designs in this exciting new accessory line celebrate individuality through playful, gender-neutral elements. Plus, they’re made from REPREVE® recycled plastic fibers! Learn more about Fitbit + Victor Glemaud. 

Designer Collections: Pendleton. Iconic Pendleton patterns create an original collection of two heritage-inspired woven accessory bands for Fitbit Versa 3 and Sense. Made with REPREVE® recycled plastic fibers for a thoughtful, sustainable style that brings nature’s energy and beauty straight to your wrist. Available in Blue/Grey Canyonlands, which is inspired by the grand pinnacles of the famous rocks of Utah’s skyline and Blue/Pink Basket Maker, which nods to the traditional basket weaving techniques of traditional basket makers in the American Southwest, you’re sure to fall in love with this collection. Learn more about Fitbit + Pendleton

So, what are you waiting for? Head to to learn more and pre-order your new smartwatch or tracker today—we’re so excited to continue this journey with you!

¹Coming soon. The Health Metrics dashboard and the metrics displayed in the dashboard are not available in all countries. Breathing rate, resting heart rate, and heart rate variability Health Metrics are available with Fitbit Charge 3, Charge 4, Inspire 2, Inspire HR, Ionic, Versa family, and Sense devices; the previously listed health metrics, as well as SpO2 and skin temperature, are available with Ionic, Versa family, and Sense devices only. Not intended for medical purposes. This feature is not intended to diagnose or treat any medical condition and should not be relied on for any medical purposes. It is intended to provide information that can help you manage your well-being. If you have any concerns about your health, please talk to a healthcare provider. If you believe you are experiencing a medical emergency, call emergency services.

²FDA review of compatible ECG app pending; only available in the US upon clearance. Availability outside the US pending applicable regulatory clearances including approval under Directive 93/42/EEC (the Medical Device Directive). The ECG app has not yet received a CE mark and will not be marketed, put into service or otherwise made available in the EU until it has obtained regulatory approval. Not intended for use by people under 22 years old. See for more details.

³Not available in all markets.

⁴Not available in all markets. This feature is not intended to diagnose or treat any medical condition or for any other medical purpose. It is intended to help you manage your well being and keep track of your information.

⁵New Premium users only. Valid payment method required. Free trial must be activated within 60 days of device activation. Cancel before free trial ends to avoid subscription fees. See full terms & conditions here. Premium content and features subject to change. 

⁶Subscriptions required for use of music services; not available in all countries. 

⁷Voice assistant availability and features may vary. See Google Assistant coming late 2020.

⁸Must be within range with active Bluetooth connection and Fitbit Mobile App running on your smartphone.

⁹Bluetooth calling coming soon.

¹⁰Battery life varies with use and other factors. 

¹¹Premium content and features subject to change.

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