Data Stories

Heart-Racing Moments from the Big Game

After another exciting season of football, we thought of exploring how watching the games affects our users. While exploring how many steps users were losing during football games (turns out it was 1700 steps per game!) we found characteristic patterns of cities watching football games. We could see dips in steps as the games came on,  briefly...

New Year’s Eve Celebration in Steps

Steps on New Year's

Ever wonder what the average Fitbit user’s activity looks like on New Year’s? We took a look at just that! It tells a fun story, too. We see that the younger crowd is the most active, and well into the morning hours too. There’s also an obvious drop just as the ball is about to drop as people settle down with their...