Don’t just go with the flow—take control of it with Fitbit’s new female health tracking tool.
Product News & Updates
Press are often the first to get their hands on new Fitbit products. Find out what they’ve been loving about Fitbit Ionic: adidas edition.
Upgrading? Congrats! Personalize your smartwatch style with these exclusive Fitbit Versa accessories only available at Fitbit.
Find out what all the fuss is about by reading what six key reviewers have to say.
New designer Fitbit bands are on the horizon, thanks to a partnership between Fitbit and the Council of Fashion Designers of America.
Stoke your motivation (and your ego!) by participating in and winning Fitbit step challenges. Here’s how.
Whether you identify as a woman, harried parent, new dad, fitness fanatic, music lover—or any combination of those and more—Fitbit’s latest product and software release has something for you.
Between age 9 and 15, a child’s physical activity declines by about 40 minutes per day each year, finds the NIH. Help your kid follow in your fit footsteps with Fitbit Ace.
Fitbit’s newest smartwatch blends into your life so you can stand out.
Get a sneak peak of the adidas Train app, a unique coaching experience that will help you get fitter, faster, and stronger.