Introducing Fitbit’s New Sleep Profile with Premium to Help You Get the Quality Sleep You Deserve

Here at Fitbit, we know just how important it is to get good quality sleep. We also know that for some, it can be difficult to get that high Sleep Score. That’s why we’re taking our sleep insights to the next level so you can better understand your Zzz’s in a whole new way.

Introducing the all-new personalized Sleep Profile for Fitbit Premium members. Sleep Profile looks beyond your nightly sleep and analyzes your sleep over a month long period to identify your specific habits and trends. There are three components to your Sleep Profile: your monthly sleep analysis based on ten key sleep metrics, Sleep Animal, and education and guidance. 

Sleep Profile helps you understand your sleep more than ever so you can make informed decisions to help improve your sleep quality over time. Let’s dive in!

Why is sleep important to your overall health?

The importance of having good quality sleep can’t be overstated. It can affect your mood, regulate your appetite, ward off sickness, help improve your athletic performance, and so much more. At Fitbit, we believe that sleep is the foundation upon which all positive health outcomes grow and that’s why we’ve developed innovative and science backed features to help you get your best rest each night and overtime.

Up until this point, your Fitbit tracked your nightly sleep and surfaced insights like duration, time in light, deep and REM, and even delivered a Sleep Score to help you understand your sleep quality from the previous night. Now, with Sleep Profile, we’re going beyond nightly sleep and looking at long-term sleep trends and behaviors over a month-long period.

Note that Sleep Score and Sleep Profile are not intended for medical purposes and the user should consult their healthcare professional for questions about their health.

Understanding your new Sleep Profile

As mentioned above, your Sleep Profile is derived from a month-long analysis of your sleep, which consists of three main components. Wear your Fitbit to sleep for at least 14 nights to  receive a Sleep Profile at the first of each month. Keep reading to learn the in-and-outs of each including benefits and more.

Monthly Sleep Analysis. The Monthly Sleep Analysis is an analysis of ten key sleep metrics, which are the core part of your Sleep Profile. Our team of research scientists and sleep experts studied over one million anonymized sleep logs and analyzed and evaluated one thousand sleep features, which we distilled down to the ten advanced sleep metrics you see today:

We have five brand new metrics such as “time before sound sleep” and “nights with long awakenings” and five pre-existing metrics like “restorative” and “deep” sleep that are now shown in a new way to highlight monthly trends.

For the first time ever, these ten metrics are able to provide precise insight into your monthly sleep patterns and behaviors. The metrics will help you better understand what aspects of your sleep could need improvement and which are already contributing to quality sleep.

The ten metrics are critical as each one captures a unique aspect of sleep to provide an assessment of sleep quality. They are also the determining factors by which your Fitbit identifies your sleep animal.

Sleep Animal. Each month, you’ll receive a Sleep Animal that most closely mirrors your sleeping style from the past month. There are six Sleep Animals and each one represents a distinct sleeper type. Maybe you’re a sound-sleeping Bear one month or a slow to sleep Tortoise the next. Neither one is better than the other, they highlight differences in sleeping patterns!

Your Sleep Animal can help you better understand your sleep patterns and tendencies, and visualize changes over time.

We went through five rounds of rigorous user testing and interviews with five subject matter expert interviews to arrive at the metaphor and illustrations of the six animals.

Education and guidance. Your Sleep Profile serves to help you better understand your overall sleep and sleep hygiene so you can pinpoint areas to focus on improving. 

Your Monthly Sleep Analysis will help you identify what aspects of your sleep could be improved by surfacing clinically informed ranges alongside your ten advanced sleep metrics. You can see ideal and typical ranges based on other Fitbitters of your age and gender, which will help you know what metrics you could focus on for a given month to shift them into the ideal range. 

Finally, once you’ve started collecting more Sleep Profiles, you’ll also be able to see how your Sleep Animal and metrics have evolved over time by viewing your past Sleep Profiles.

Living healthier starts with better quality sleep. Try Fitbit Premium now to unlock Sleep Profile so you can get a deeper understanding of your sleep and know what you can do to improve your slumber in a whole new way. Happy snoozing!

*Sleep Profile will be available in the coming weeks to Premium users.

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