Introducing Fitbit Luxe: A Fashion-Forward Fitness and Wellness Tracker

Introducing Fitbit Luxe, a fashion-forward fitness and wellness tracker designed to help you take a more holistic approach to your health and wellness, all while rocking an effortlessly chic look. Luxe offers the motivation and support to help take control of your health with everything from Stress Management Score to sleep tracking to Active Zone Minutes and more, all in an elegant bracelet designed to complement your unique style so you can focus on your goals without sacrificing your look.

Inspired by the human body, with gentle curves that create one of our most comfortable devices yet, Luxe was designed to work with a diverse range of wrist sizes and lifestyles for 24/7 wear. What’s not to love? Keep reading to learn more about our most elegant tracker to date.

A Style That Moves With You

The first thing you’ll notice about Luxe is that it’s simply a beautiful wearable. Like a fine bracelet, Luxe shines with elevated materials and finishes. By using a high tech take on traditional jewelry-making techniques, Luxe has a one-of-a-kind warmth you’d expect from handcrafted jewelry, while delivering a level of precision needed to enable our advanced sensor technology. 

Using an advanced design process called metal injection molding, we transformed stainless steel into a soft, gentle shape that lightly sits on your wrist with a single surface feel that’s key for 24/7 wearability. It’s available in three beautiful colors: graphite, platinum, and soft gold, with a comfortable silicon band featuring a quick-release band attach. This will allow you to quickly change up your look with a variety of accessory bands that come in different materials and color—easily making Luxe your go-to wardrobe essential for work to exercise and everything in between. Plus, you’re sure to love the high polish, mirror finish on the platinum and soft gold band colors, which gives Luxe that truly premium look and feel.

Need more incentive? Luxe is also the first Fitbit tracker with a vibrant, easy-to-view color touchscreen (AMOLED) that brings your stats to life with a range of colorful clock face designs. The screen brightness automatically adjusts with an ambient light sensor, going from 2x brighter than Inspire 2 or Charge 4 in daylight to dimness that is easier on your eyes at night.

Standout Features

Stress management tools. Get a daily Stress Management Score in the Fitbit app to discover how your body’s reaction to stress is connected to activity, sleep, and more, and experience how Fitbit can help improve how you manage them. Access mindfulness sessions to build a practice and leverage guided breathing, meditations, yoga, and more to help with stress management.

Sleep tracking and Sleep Score. You’ll hardly notice the light, slim band on your wrist so you can sleep comfortably, all while your Luxe is hard at work gathering the insightful tools you need to help you improve your sleep. Then each morning, view your Sleep Score for a look at your sleep quality. You can even set a silent Smart Wake alarm on your tracker, which will wake you with a gentle buzz in a lighter sleep stage, up to 30 minutes prior to your desired wake-up time, so you feel more refreshed. Plus, in the app, you can set a sleep schedule with bedtime reminders.

24/7 heart rate tracking. With Fitbit’s PurePulse technology, your Luxe has 24/7 continuous heart rate tracking, which enables us to give you personal insights into your overall health, including Active Zone Minutes, your Cardio Fitness Score, and sleep stages. Your heart rate also powers metrics available in the Health Metrics dashboard such as breathing rate and heart rate variability.

Active Zone Minutes (AZMs). AZMs are a more personalized way to measure your physical activity, which are shown in exercise mode and overall throughout the day on- wrist. Using our 24/7 PurePulse heart rate tracking, we automatically calculate “Active Zones” personalized to you, based on your resting heart rate and age. These Active Zones are targets for your heart rate during exercise, so you’ll know if you’re putting in the effort to reach the activity guidelines recommended by the American Heart Association of reaching at least 150 minutes of weekly heart-pumping activity. Active Zone Minutes can be earned for any exercise you enjoy, from a HIIT workout in your living room to a spring cleaning dance party. You’ll get more credit for more intense activity, helping you make the most of your limited time. 

Comes with a 6-month Premium membership. With a 6-month trial of Fitbit Premium, you’ll get an even better understanding of your wellness with personalized insights and guidance, deeper analyses of your data (including a monthly view and personal ranges of key health metrics in the Health Metrics dashboard), empowering tools, and exclusive in-app content. Members can access nearly 200 mindfulness sessions from popular brands like Aaptiv, Aura, Breethe, and Ten Percent Happier, as well as relaxing sounds from Fitbit, and receive a detailed breakdown of their Stress Management Score.* 

Plus, exclusively for Fitbit Premium members, check out Deepak Chopra’s Mindful Method for Fitbit, our partnership with the world-renowned well-being expert and founder of the Chopra Foundation and Chopra Global. 

Health Metrics Dashboard. Helping you gain a deeper understanding of your body, the Health Metrics dashboard measures and tracks 5 health metrics including skin temperature variation, breathing rate, resting heart rate, Oxygen Saturation (SpO2) (coming soon to Luxe), and heart rate variability (HRV). After wearing a Fitbit tracker or smartwatch during sleep, you’ll see nightly averages and graphs on the Health Metrics dashboard—important information that can help you uncover trends and changes to your wellbeing.***

Up to five days of battery life. Enjoy up to five days of battery life on a single charge, helping you stay focused on what’s important: you.**

Exclusive Partnership With gorjana

Make a statement with the gorjana for Fitbit Luxe Special Edition. Designed exclusively for Fitbit by gorjana, the Laguna Beach-based jewelry brand, the soft gold stainless steel Parker Link Bracelet embodies laidback luxury and effortlessly blends your tracker with the jewelry you love to wear (adjustable to fit most wrists). The Special Edition also comes with a soft peony classic band for two looks in one. 

The Parker Link Bracelet is also available separately as an accessory in platinum and soft gold stainless steel.

Pre-order Your New Fitbit Luxe Today

Are you ready? Fitbit Luxe is available for pre-order starting April 19, 2021 starting at $149.95.  

The gorjana for Fitbit Luxe Special Edition is also available for pre-order starting April 19, 2021 for $199.95 with availability this spring.

Complete Your Look

Need accessory options? No problem. The range of beautiful accessories are available starting May 2021 with four classic band options—black, lunar white, orchid, or peony for $29.95, two woven bands options—hibiscus or slate for $34.95, three premium Horween leather double wrap bands—black, earth grey croc, or sunrise for $49.95, or two stainless steel mesh bands—platinum stainless steel or soft gold stainless steel for $79.95. Gorjana for Fitbit Luxe Parker Link Bracelet is available this spring in soft gold stainless steel and platinum stainless steel for $99.95.

There’s truly something for everyone in the Fitbit Luxe. So, are you ready to complete your look while keeping your fitness and wellness top of mind? Pre-order your new Fitbit Luxe today!


*** The Health Metrics dashboard and the metrics displayed in the dashboard are not available in all countries. This feature is not intended to diagnose or treat any medical condition or for any other medical purpose. It is intended to help users manage their wellbeing and keep track of their information.

** Varies with use and other factors.

* New and returning Premium members only. Must activate trial within 60-days of device activation (requires valid payment method). Cancel before end of trial to avoid recurring fees. Content and features may change. See here for more details. Ts&Cs apply.

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