Small steps. Big impact.

THE FITBIT BLOG

Christina Applegate Sports Tory Burch for Fitbit

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The cast of Married With Children got together for a special reunion featuring the cast of the original show for Katey Sagal’s Walk of Fame ceremony. Christina Applegate was spotted with her Tory Burch for Fitbit during her time at the podium.

“The fact that your [Katey Sagal's] body is better now than it was then makes me sick, because I’m wearing a Fitbit trying to get rid of all my baby weight.”

Go Christina! You can watch the full speech below.

Fitbit Dashboard Updated with Weekly Activity and More

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The new updated look of the Fitbit.com online dashboard is now live, and we wanted to take this opportunity to show off what’s new.

For starters, everything has been updated with a fresh coat of paint and new colors. Completely new to the dashboard is “This Week’s Activity,” a detailed tile that displays a summary of your week at a glance. Once you manually add the tile to your dashboard, you can switch between steps, floors, and calories on the upper-right corner of the tile, and you’ve got a handy bar that displays your progress toward your weekly goal. You can also hover over a specific day of the week to show your step count (or selected stat) for that day. read more

Tory Burch for Fitbit Accessories Collection Now Available for Pre-Sale

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It’s the moment you’ve been waiting for—the Tory Burch for Fitbit accessories collection officially launches today! The collection is designed exclusively for Fitbit Flex, and includes an elegant brass pendant and bracelet, along with patterned silicone wristbands for everyday style.

Turn your Flex into a fashion piece with the exclusive collection of chic accessories designed by Tory Burch, now available for pre-sale.

Here are the details of the collection: read more

Prepare for Spring with Violet Flex!

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violet FlexWe’re happy to announce yet another new band color for the Fitbit Flex: violet! Violet Flex is available to order today from Fitbit.com and Target.com, and will be available in Target stores beginning on 2/16.

Violet is just the latest in colored accessory bands that can be used with the Flex, joining other recent additions such as pink and lime. With 8 different accessory colors and Tory Burch accessories on the way, there’s a Flex accessory for every occasion!

Announcing the Tory Burch for Fitbit accessory collection

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Tory Burch for Fitbit pendant

Fashion Meets Fitness

We’re excited to announce that we’re partnering with Tory Burch to develop a collection of stylish accessories for the Fitbit Flex! This Spring, you’ll be able to purchase pendants, bracelets, and wristbands designed by Tory Burch that will hold the Fitbit Flex tracker, transforming your Flex into a super-chic accessory.

We’ve always said that one size doesn’t fit all when it comes to fitness tech, and by fusing fashion with fitness we hope to give you yet another way to get active and stay in style at the same time.

Tory Burch bracelet design

The Tory Burch for Fitbit accessories collection will be available in Spring of this year through Fitbit.com and ToryBurch.com, and will be sold separately from the Fitbit Flex.

You can be among the first to know when the Tory Burch accessories become available by signing up here, and stay up to date with all the latest at Fitbit by following us on Facebook or Twitter.

The Fitbit Movement: Join Today!

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Here at Fitbit, we’re constantly inspired by the passion, enthusiasm, stories and advice from our users. Whether you’re emailing us progress updates, telling your friends about us on Facebook, or putting together your own step competitions with friends, our users are always impressing us with both their commitment to getting or staying healthy, and their desire to help their friends and family do the same.  It’s wonderful to have this common shared belief with you — that small everyday changes can be fun and will add up to big results.   And we believe, together, we can bring this belief to more people — and change how many people view fitness today.

For nearly a year, we’ve been experimenting with different tactics to help support and reward the efforts of those who are living examples of our mission to help make the world a healthier place, one step at a time. We’ve created the Fitbit Tell-a-Friend program, created a wide affiliate network, shared insider information, gathered customer stories, promoted your stories to others. Now we would love to open our ambassador program to all of you. As a Fitbit ambassador, you’ll be invited into a new community of Fitbit users whose goal is to share, inspire, and motivate people to be more fit — in a smart, fun, realistic and (Fitbit) way. Additionally, as an ambassador you’ll get insider access to Fitbit news, get to share your Fitbit story, and earn special rewards from us at Fitbit.

We’re still fine-tuning and growing this beta program, but by joining now you can help develop our community and determine its future! If you’re interested, you can apply by filling out this survey. We’ll be in touch with more information about joining to those who do! And we look forward to hearing more of your stories on Facebook and Twitter. Happy stepping!

Wrist Tracking and More with Fitbit Flex

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We are so thrilled to be announcing Fitbit Flex to everyone. For many years, we managed to keep our research team very busy developing the technology to make Flex, our first wristband product, work the way we want it to work. We wanted to make sure we captured actual steps taken without capturing “steps” from everyday hand motions, like typing, gesturing, or even eating.

One big challenge we faced was that while we managed to not calculate steps from these sitting activities (eating), and avoid steps from driving, we wanted to capture steps when you’re walking but your hands are held still. When would this happen? Well, walking with a stroller of course! It’s actually a common complaint among wrist tracker users. To determine the right algorithms to sense and capture these steps required lots of development and testing.  If you have been near our office in San Francisco, you would have seen many researchers running up and down the street with strollers, wired with all these gadgets to see how we can capture those movements.

Additionally, we waited until now to launch a wristband because we wanted to be able to offer wireless syncing with Android phones as well as iPhones, iPads, and iPods with Bluetooth 4.0. We’re very excited to announce that our products will start syncing with the Samsung Galaxy SIII and Samsung Note 2 in late January/early February, and more devices will follow soon! Viva la mobile!

To keep up with all of our new developments and let us know what you think of Flex, make sure to “Like” us on Facebook or follow us on Twitter!