Learn all the bells and whistles behind Fitbit’s new activity measurement and motivation tool.
Product News & Updates
Show your support to our LGBTQ+ community by sporting Fitbit Pride gear all year long.
Kid-friendly and comfortable, these classic bands are designed to keep the fun going all day long—from playland to dreamland.
Click in to unlock all the exciting updates coming to Fitbit Sense and Fitbit Versa 3.
Meet Fitbit’s newest and most elegant tracker to date, Luxe.
Introducing a dazzling new designer collection for Fitbit Luxe.
Exciting updates to Fitbit Charge 4 include new health metrics to help you uncover even more about your health and wellbeing.
Tile and Fitbit are teaming up to ensure you never misplace your favorite fitness tracker.
The Ace 3 sports new features kids will love and parents are sure to appreciate including fun new clock faces, 8 days of battery life, and parental controls.
Ready to make staying hydrated fun? Check out the Fitbit branded smart water bottle by HidrateSpark.