Small steps. Big impact.


Stay Fit During the Big Game With These Healthy Hacks

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Who’s ready for the Big Game this weekend? Hopefully by now you’ve picked out your healthy snacks and are ready to go. But rather than spend all day on the couch missing out on all those sweet steps you could be taking, we want you to step it up this year.

We’ve created the below Game Day Hacks to help you stay active while enjoying the game! Click on the image to view it in full-size. And show us how you’re staying fit on game day by using #GameDayFit on Twitter or Instagram!

Big Game Fitness Hacks

Big Game Snack Strategy 


Today’s guest post comes from Lauren Slayton, the author of The Little Book of Thin and creator of the Foodtrainers blog.

Zucchini pizzas

Whether it’s the World Series for baseball fans, hockey playoffs, or the upcoming football game, I know big games can be exciting. As the mother of two boys I watch it all, but I definitely put more thought into our game day snack spread than any point spread. Priorities… right? Here are some winning (food) plays for game day.

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Get fit & do good with FitForFood. Joel McHale’s in. Are you?


Joel McHale participates in FitForFood

If you’re like us, as soon as the ball dropped on New Year’s, your visions of sugarplums turned into visions of you achieving every fitness goal you’ve ever had—you’re crossing finish lines, looking dynamite in a swimsuit, setting a new personal record, getting off the couch 3x a week. You’re motivated, energized, and looking 2015 square in the eyes.

And then BOOM! January is almost over and it appears those resolutions were no match for Father Time. You were doing so well and now you’re doing so­-so. Well guess what, America? We’ve got just the thing to help you get back on track.

Starting February 3rd, every calorie you burn by being active will count toward meals for people in need. Burn calories, give calories. It’s that simple.

It’s a cause we’re calling FitForFood.

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Best Times to Hit the Gym [Infographic]


If you’re a member of a gym, you’ve probably noticed an influx of people in January, making it harder to find an available machine or a good period of time to use the squat rack. So we looked to see what the most popular gym times are to help you schedule your workouts! Click on the infographic below to view it full size.

Gym times infographic

Dog-Gone Data


We love all of our four-legged friends here at Fitbit, but today we’re focused on the tail-waggers. We anonymously surveyed a group of Fitbit users recently, and were excited to learn that almost half of them were dog people! Not only that, but 62% said they thought having a dog made them more active, and 68% said they thought having a dog helped them reduce their stress levels. You can check out the full infographic by clicking the image below!

Are you getting active with your own pet? Show us a pic using #FurryFitbitFriend on Twitter or Instagram.
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Fitbit Trackers Used in This Year’s Walk for Education

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World Bicycle Relief event uses Fitbit trackers

For this year’s Davos Challenge: Walk for Education, we were excited to learn that 1/3rd of the 2,500 walkers will be wearing a Fitbit tracker to track their steps during the walk! For every 6km walked, UBS have pledged to donate one bicycle to help children access education. Join us in cheering for all of the walkers this year, or learn more about the challenge here.

The Cleveland Cavaliers Get Fit with Fitbit

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This is a guest post from the Cleveland Cavaliers. The organization has been immersed in Fitbit Wellness, the Fitbit corporate wellness program, over the last six months, with team members using Fitbit Flex for walking challenges and, of course, a little friendly competition.

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As part of our existing All For You Wellness Program, the Cavaliers chose to implement an organization-wide walking challenge during the off-season to get our employees up and moving. As a sports and entertainment facility, there was bound to be a bit of natural (and friendly) competition, and within minutes of announcing the challenge and distributing the Fitbit Flex to nearly 200 team members, everyone was off and running… and walking… and jogging!

We received immediate feedback from Cavs team members who felt a rush of excitement when hitting their daily goal, and then setting it higher the following week to challenge themselves and each other. Some team members came into work early to kick their day off on the right foot, while others used their lunch break to get a few extra steps in. Many participants even took their afternoon meetings outside for a change of scenery and pace.

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Not All Calories Are Created Equal



When it comes to healthy eating, there’s a lot of talk around calories. You can track your food through or with some of our partners and it will tell you how many calories you’re consuming, you can set calorie intake goals, and you can even measure what you’re burning compared to what you eat. But what if we told you that not all calories are equal?

Studies have shown that some foods are absorbed by our bodies differently than others. Nuts, for example, are high in fiber, and your body is actually only absorbing about 3/4th of the calories they contain. Foods high in sugar, like soda or sweets, also negatively impact our health more than lower-sugar foods in the same calorie range.

When choosing what to eat, try to read the whole label to figure out whether it’s good for you or not, rather than just the calories per serving. And here are just a few of our tips on which calories to favor, and which to avoid.

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Cheryl Strayed x Fitbit: “My Fitbit. We’re going to get our 10,000 steps.”



Cheryl Strayed + Wild

left image credit: Joni Kabana

We love hearing stories about epic journeys, and Cheryl Strayed’s journey along the Pacific Crest Trail was certainly epic! Thanks to a Fitbit employee hiking it last year, we know it takes 6.6 million steps to finish. So we were thrilled to learn that Cheryl is a Fitbit fan on top of an epic stepper. Check out her comments in a recent Vulture article below:

Cheryl Strayed touches a slate-gray band on her wrist. “My Fitbit,” she says. “We’re going to get our 10,000 steps.” Strayed and I are heading out for a stroll in Portland, Oregon, in the kind of weather for which that city is famous: not raining, but not not-raining, and certainly not ­certainly-not-going-to-rain. Strayed is undeterred, either because she’s lived here for nearly two decades, or because she once walked for 94 days in every conceivable meteorological condition, or because she really wants those 10,000 steps. She is wearing jeans and hiking boots — the lightweight kind that work for bumming around a city, or anyway around this city — and no coat, and the Fitbit.

“I’m obsessed with it,” she says of this last item. “I was so glad when you said you wanted to walk.” (I had proposed a hike, for obvious reasons, but even for Strayed, the weather forecast was a bit bleak for that.) “My favorite thing to do when I get together with my girlfriends is to go for a walk. I’m always like, ‘Can we go for a walk, can we go for a walk?’ and they’re like, ‘Let’s get a drink.’ I love to drink, don’t get me wrong, but I want to walk.”

Tips for New Gym Members


gym habits

With the a new year comes new goals for many of us, and working out more was #3 on our list of most common New Year’s resolutions. One popular solution to working out more is to sign up for a gym, but we’ve likely all heard how gym memberships rise at the start of the year, then quickly drop off throughout January. If you’re interested in joining a gym this month (or you’re trying to make the most out of your new membership), here are some tips to help you keep it up all year long.

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