Small steps. Big impact.

THE FITBIT BLOG

Heart-Racing Moments from the Big Game

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After another exciting season of football, we thought of exploring how watching the games affects our users. While exploring how many steps users were losing during football games (turns out it was 1700 steps per game!) we found characteristic patterns of cities watching football games. We could see dips in steps as the games came on,  briefly rise and fall during halftime, and rapidly shoot back up as the game ended. This led us to wonder what this would look like for the biggest game of the year.

While tracking heart rate throughout the day using anonymized data from each city, we could see heart rates going up for exciting moments during the game! The largest peak for the exciting game ending equates to a rise of about 10 BPM on average for both cities. We also noticed that the overall heart rate for both cities was up by about 3 BPM compared to a non-football Sunday, showing that the excitement was actually felt all throughout the game – although the second half was decidedly more exciting than the first, since that average heart rate bumped up by about 6 BPM for that period.

Click on the image below to view it in full size!

Big Game Activity

Robert is a Data Scientist on the Research and Development team at Fitbit. His favorite football team is the 49ers. 

How Watching Football Affects Your Step Count [Infographic]

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We’re ramping up for the Big Game tomorrow, but have any of you noticed your step counts going down on Game Day? We did.

We learned that the average football fan loses 1,700 steps when they sit down to watch the game, which over the course of the season adds up to over 27,000 steps! We all need our leisure time, but if you want to stay on top of the sport while keeping your step count up, we have some Game Day Hacks for you.

Click on the image below to view the full graphic.

Big Game infographic

Stay Fit During the Big Game With These Healthy Hacks

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Who’s ready for the Big Game this weekend? Hopefully by now you’ve picked out your healthy snacks and are ready to go. But rather than spend all day on the couch missing out on all those sweet steps you could be taking, we want you to step it up this year.

We’ve created the below Game Day Hacks to help you stay active while enjoying the game! Click on the image to view it in full-size. And show us how you’re staying fit on game day by using #GameDayFit on Twitter or Instagram!

Big Game Fitness Hacks

Big Game Snack Strategy 

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Today’s guest post comes from Lauren Slayton, the author of The Little Book of Thin and creator of the Foodtrainers blog.

Zucchini pizzas

Whether it’s the World Series for baseball fans, hockey playoffs, or the upcoming football game, I know big games can be exciting. As the mother of two boys I watch it all, but I definitely put more thought into our game day snack spread than any point spread. Priorities… right? Here are some winning (food) plays for game day.

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Get fit & do good with FitForFood. Joel McHale’s in. Are you?

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Joel McHale participates in FitForFood

If you’re like us, as soon as the ball dropped on New Year’s, your visions of sugarplums turned into visions of you achieving every fitness goal you’ve ever had—you’re crossing finish lines, looking dynamite in a swimsuit, setting a new personal record, getting off the couch 3x a week. You’re motivated, energized, and looking 2015 square in the eyes.

And then BOOM! January is almost over and it appears those resolutions were no match for Father Time. You were doing so well and now you’re doing so­-so. Well guess what, America? We’ve got just the thing to help you get back on track.

Starting February 3rd, every calorie you burn by being active will count toward meals for people in need. Burn calories, give calories. It’s that simple.

It’s a cause we’re calling FitForFood.

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Best Times to Hit the Gym [Infographic]

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If you’re a member of a gym, you’ve probably noticed an influx of people in January, making it harder to find an available machine or a good period of time to use the squat rack. So we looked to see what the most popular gym times are to help you schedule your workouts! Click on the infographic below to view it full size.

Gym times infographic

Dog-Gone Data

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We love all of our four-legged friends here at Fitbit, but today we’re focused on the tail-waggers. We anonymously surveyed a group of Fitbit users recently, and were excited to learn that almost half of them were dog people! Not only that, but 62% said they thought having a dog made them more active, and 68% said they thought having a dog helped them reduce their stress levels. You can check out the full infographic by clicking the image below!

Are you getting active with your own pet? Show us a pic using #FurryFitbitFriend on Twitter or Instagram.
dog infographic_long

Fitbit Trackers Used in This Year’s Walk for Education

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World Bicycle Relief event uses Fitbit trackers

For this year’s Davos Challenge: Walk for Education, we were excited to learn that 1/3rd of the 2,500 walkers will be wearing a Fitbit tracker to track their steps during the walk! For every 6km walked, UBS have pledged to donate one bicycle to help children access education. Join us in cheering for all of the walkers this year, or learn more about the challenge here.

The Cleveland Cavaliers Get Fit with Fitbit

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This is a guest post from the Cleveland Cavaliers. The organization has been immersed in Fitbit Wellness, the Fitbit corporate wellness program, over the last six months, with team members using Fitbit Flex for walking challenges and, of course, a little friendly competition.

Cavaliers_primary color copy copy

As part of our existing All For You Wellness Program, the Cavaliers chose to implement an organization-wide walking challenge during the off-season to get our employees up and moving. As a sports and entertainment facility, there was bound to be a bit of natural (and friendly) competition, and within minutes of announcing the challenge and distributing the Fitbit Flex to nearly 200 team members, everyone was off and running… and walking… and jogging!

We received immediate feedback from Cavs team members who felt a rush of excitement when hitting their daily goal, and then setting it higher the following week to challenge themselves and each other. Some team members came into work early to kick their day off on the right foot, while others used their lunch break to get a few extra steps in. Many participants even took their afternoon meetings outside for a change of scenery and pace.

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Not All Calories Are Created Equal

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Grapefruit

When it comes to healthy eating, there’s a lot of talk around calories. You can track your food through Fitbit.com or with some of our partners and it will tell you how many calories you’re consuming, you can set calorie intake goals, and you can even measure what you’re burning compared to what you eat. But what if we told you that not all calories are equal?

Studies have shown that some foods are absorbed by our bodies differently than others. Nuts, for example, are high in fiber, and your body is actually only absorbing about 3/4th of the calories they contain. Foods high in sugar, like soda or sweets, also negatively impact our health more than lower-sugar foods in the same calorie range.

When choosing what to eat, try to read the whole label to figure out whether it’s good for you or not, rather than just the calories per serving. And here are just a few of our tips on which calories to favor, and which to avoid.

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