Fitbit News

Wrist Tracking and More with Fitbit Flex

We are so thrilled to be announcing Fitbit Flex to everyone. For many years, we managed to keep our research team very busy developing the technology to make Fitbit Flex, our first wristband product, work the way we want it to work. We wanted to make sure we captured actual steps taken without capturing “steps” from everyday hand...

Meet Fitbit Zip!

In developing the Zip, we reexamined every aspect of what makes our trackers great – from how the clip would work, to the shape of the device — but in the whole design process, the one feature that we kept coming back to was: how do we make a tracker that doesn’t have a button so that it’s more water resistant, but still has a...

Introducing Fitbit Aria

We’re excited to let you be among the first to learn about our newest product—the Fitbit Aria Wi-Fi Smart Scale.  Aria will accurately track your weight, body fat percentage, and BMI over time, and sync your weight data to your Fitbit.com account through your wireless network.  Online charts and graphs will track your weight and body...

Fitbit iPhone App is Now Available!

You can now log as you go with the new Fitbit iPhone app! Fitbitters have been talking about the power of logging food and activities when achieving and setting goals. With the new Fitbit iPhone app, the power of logging your activities and food can be carried around with you wherever you go — even when you are offline.  With the ability to...

The Magic of 10,000 Steps

When you join Fitbit, the default goal we set for each member is the magical number of 10,000 steps a day (you can also choose to customize your goal). And while this may not be the first time you’ve heard that goal, it might be more meaningful, and motivating, to understand its origins. The Japanese first started using the 10,000 steps a...